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Hi, I'm Santiago López Feijoo, a digital marketing specialist with a strong focus on SEM and paid media. I enjoy designing and optimizing multi-market paid search and social media campaigns that drive engagement and maximize ROI. My approach is data-driven and creative, leveraging analytics to constantly improve campaign performance. I have solid experience working across different markets like Spain, Argentina, and Peru, and I thrive on collaborating internationally to deliver impactful promotional initiatives. I’m passionate about making marketing strategies work effectively and communicating those results clearly to help businesses grow.…Hi, I'm Santiago López Feijoo, a digital marketing specialist with a strong focus on SEM and paid media. I enjoy designing and optimizing multi-market paid search and social media campaigns that drive engagement and maximize ROI. My approach is data-driven and creative, leveraging analytics to constantly improve campaign performance. I have solid experience working across different markets like Spain, Argentina, and Peru, and I thrive on collaborating internationally to deliver impactful promotional initiatives. I’m passionate about making marketing strategies work effectively and communicating those results clearly to help businesses grow.

Santiago López Feijoo

Social Media Manager, Community Manager, Digital Marketer, +3

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Hi, I'm Santiago López Feijoo, a digital marketing specialist with a strong focus on SEM and paid media. I enjoy designing and optimizing multi-market paid search and social media campaigns that drive engagement and maximize ROI. My approach is data-driven and creative, leveraging analytics to constantly improve campaign performance. I have solid experience working across different markets like Spain, Argentina, and Peru, and I thrive on collaborating internationally to deliver impactful promotional initiatives. I’m passionate about making marketing strategies work effectively and communicating those results clearly to help businesses grow.…Hi, I'm Santiago López Feijoo, a digital marketing specialist with a strong focus on SEM and paid media. I enjoy designing and optimizing multi-market paid search and social media campaigns that drive engagement and maximize ROI. My approach is data-driven and creative, leveraging analytics to constantly improve campaign performance. I have solid experience working across different markets like Spain, Argentina, and Peru, and I thrive on collaborating internationally to deliver impactful promotional initiatives. I’m passionate about making marketing strategies work effectively and communicating those results clearly to help businesses grow.

Available to hire

Hi, I’m Santiago López Feijoo, a digital marketing specialist with a strong focus on SEM and paid media. I enjoy designing and optimizing multi-market paid search and social media campaigns that drive engagement and maximize ROI. My approach is data-driven and creative, leveraging analytics to constantly improve campaign performance.

I have solid experience working across different markets like Spain, Argentina, and Peru, and I thrive on collaborating internationally to deliver impactful promotional initiatives. I’m passionate about making marketing strategies work effectively and communicating those results clearly to help businesses grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Marketing Executive at BET365

October 1, 2024 - Present

Developing and managing digital marketing campaigns for paid search channels. Account performance reporting and performance analysis monthly, quarterly, and yearly Paid Search results in relation with the agreed KPI’s. Management and monitoring of Apple Search Ads’ campaigns across Sportbook and Gaming. Campaign management in Twitter Ads and Facebook Ads across all licensed countries. Ensured the quality of offline advertisement in terms of creatives, grammar, and spelling.

Social Media Editor at BET365

October 31, 2024 - July 9, 2025

Creating and sharing content on Social Media platforms. Proposing, delivering, and analyzing Social Media campaigns, initiatives, advertising, and promotions. Creating activity calendars and schedules.

Operational Development Instructor at BET365

January 31, 2023 - July 9, 2025

Responsible for developing and delivering new starters orientation program.

European Customer Account Advisor at BET365

April 30, 2021 - July 9, 2025

Community Manager & Customer Service at SPORT CLUB

January 31, 2020 - July 9, 2025

Marketing Executive at BET365

October 1, 2024 - Present

Direct and optimize multi-market Paid Search campaigns (Google Ads, Microsoft Ads, Apple Search Ads) across Spain, Argentina, and Peru, overseeing budget allocation and consistently maximizing ROI in each territory. Strategically design, launch, and refine Paid Social campaigns (Meta Ads, X Ads) driving successful promotional initiatives and high-impact offer rollouts. Execute A/B testing on ad creatives and audience segments to boost conversion rates and campaign efficiency. Develop and present detailed performance reports on various timelines, delivering actionable analysis of key KPIs and market-specific outcomes to inform data-driven decision-making.

Social Media Editor at BET365

September 30, 2024 - July 15, 2025

Developed content strategies that increased engagement and followers on key platforms including X, Facebook, and Instagram. Implemented publication calendars and analyzed metrics to optimize campaign reach and effectiveness.

Operational Development Instructor at BET365

December 31, 2022 - July 15, 2025

Designed and executed induction programs for new employees, improving integration and initial performance.