Highly skilled Digital Marketing & Paid Media Specialist with 7+ years of proven success. ROI-Focused | Ex-Accenture & Google I specialize in transforming business challenges into profitable paid media strategies. My approach is entirely data-driven: I use deep insights to develop and execute high-performance campaigns across Google Ads, LinkedIn Ads, and Facebook Ads. I have a consistent track record of exceeding key performance indicators (KPIs) and delivering exceptional Return on Investment (ROI) for my clients, driving significant, measurable business growth.

Highly skilled Digital Marketing & Paid Media Specialist with 7+ years of proven success. ROI-Focused | Ex-Accenture & Google I specialize in transforming business challenges into profitable paid media strategies. My approach is entirely data-driven: I use deep insights to develop and execute high-performance campaigns across Google Ads, LinkedIn Ads, and Facebook Ads. I have a consistent track record of exceeding key performance indicators (KPIs) and delivering exceptional Return on Investment (ROI) for my clients, driving significant, measurable business growth.

Available to hire

Highly skilled Digital Marketing & Paid Media Specialist with 7+ years of proven success. ROI-Focused | Ex-Accenture & Google

I specialize in transforming business challenges into profitable paid media strategies. My approach is entirely data-driven: I use deep insights to develop and execute high-performance campaigns across Google Ads, LinkedIn Ads, and Facebook Ads. I have a consistent track record of exceeding key performance indicators (KPIs) and delivering exceptional Return on Investment (ROI) for my clients, driving significant, measurable business growth.

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Language

English
Fluent
Tamil
Advanced
Hindi
Intermediate

Work Experience

Paid Media Specialist at Colan Infotech
June 1, 2024 - September 27, 2025
Strategically managed Google Ads campaigns for clients by identifying business objectives and building tailored plans to maximize ROI. Managed campaigns across industries, optimizing bids, keywords, and ad creatives to maximize ROI. Monitored KPI metrics (CTR, CPC, conversion rate, quality score) and adjusted strategies to meet KPIs. Analyzed campaign performance using Google Ads and identified optimization opportunities to enhance ROI. Documented QA processes and best practices, and identified new market opportunities via keyword, competitor, and audience analysis. Assisted in planning corporate events and client meetings with professionalism.
Digital Marketing Specialist at Accenture
July 1, 2024 - Present
Strategically managed and optimized Google Ads campaigns for clients, identifying business objectives and building tailored plans to maximize ROI. Led campaigns across multiple industries, optimizing bids, keywords, and creatives to improve ROI. Built and monitored dashboards translating complex data into actionable insights to drive campaign performance. Collaborated with stakeholders to plan and execute paid media strategies that align with business goals.

Education

Bachelor of Computer Application (BCA) at Islamiah College, Vaniyambadi
January 1, 2018 - January 1, 2021

Qualifications

Google Ads Certification
January 11, 2025 - September 27, 2025
Digital Marketing Certification - Udemy
January 11, 2024 - September 27, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services