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Senior Art Director with 22 years of experience across Egypt, Qatar and the UAE, specialising in brand identity systems, brand architecture and bilingual Arabic–English design. She leads naming and full brand creation, brand guidelines and guardianship for government institutions, and multilingual design systems at national scale—treating Arabic and English as equal voices. She actively integrates AI tools into creative production, including AI usage guidelines embedded into client brand systems, and is currently completing the CIM Level 7 Postgraduate Diploma in Professional Marketing.…Senior Art Director with 22 years of experience across Egypt, Qatar and the UAE, specialising in brand identity systems, brand architecture and bilingual Arabic–English design. She leads naming and full brand creation, brand guidelines and guardianship for government institutions, and multilingual design systems at national scale—treating Arabic and English as equal voices. She actively integrates AI tools into creative production, including AI usage guidelines embedded into client brand systems, and is currently completing the CIM Level 7 Postgraduate Diploma in Professional Marketing.

Sara Radwan

Art Director, Brand Designer, Brand Strategist, +7

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Senior Art Director with 22 years of experience across Egypt, Qatar and the UAE, specialising in brand identity systems, brand architecture and bilingual Arabic–English design. She leads naming and full brand creation, brand guidelines and guardianship for government institutions, and multilingual design systems at national scale—treating Arabic and English as equal voices. She actively integrates AI tools into creative production, including AI usage guidelines embedded into client brand systems, and is currently completing the CIM Level 7 Postgraduate Diploma in Professional Marketing.…Senior Art Director with 22 years of experience across Egypt, Qatar and the UAE, specialising in brand identity systems, brand architecture and bilingual Arabic–English design. She leads naming and full brand creation, brand guidelines and guardianship for government institutions, and multilingual design systems at national scale—treating Arabic and English as equal voices. She actively integrates AI tools into creative production, including AI usage guidelines embedded into client brand systems, and is currently completing the CIM Level 7 Postgraduate Diploma in Professional Marketing.

Available to hire

Senior Art Director with 22 years of experience across Egypt, Qatar and the UAE, specialising in brand identity systems, brand architecture and bilingual Arabic–English design. She leads naming and full brand creation, brand guidelines and guardianship for government institutions, and multilingual design systems at national scale—treating Arabic and English as equal voices.

She actively integrates AI tools into creative production, including AI usage guidelines embedded into client brand systems, and is currently completing the CIM Level 7 Postgraduate Diploma in Professional Marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Arabic

Fluent

English

Fluent

German

Beginner

French

Beginner

Work Experience

Senior Art Director | Brand & Creative Lead at WeDo Advertising & Publicity

February 1, 2025 - Present

Lead art direction and creative production for UAE government and institutional clients across identity systems, campaigns, publications and digital communications. Develop brand guidelines, visual systems and templated design frameworks for senior government stakeholders to ensure consistency across communications. Design bilingual Arabic–English institutional publications and infographic systems, including the UAE Aid Agency Annual Report 2024 (Ministry of Foreign Affairs). Integrate AI design tools into production workflow, formalising AI usage guidelines within client brand documentation. Manage external vendors and production partners from brief through final delivery. Contributed to a 12% government tender win rate through structured proposal and creative development.

Art Director / Marketing & Communication Lead at We Do Advertising & Publicity

February 1, 2025 - Present

Develop and structure communication narratives for public-sector tenders and institutional projects. Lead concept development workshops focused on message clarity, audience impact, and cultural context. Design integrated communication systems across digital, print, and social platforms. Use AI-assisted tools to support content creation, analysis, and workflow efficiency, while maintaining ethical standards.

Art Director | Marketing & Communication Lead at Countdown Media Production Services

July 1, 2024 - January 31, 2025

Led art direction and brand communications for multiple client accounts across digital and print. Produced campaign materials and created brand consistency frameworks for UAE clients.

Art Director / Marketing & Communication Lead at Countdown Media Production Services

July 1, 2024 - January 1, 2025

Led branding and communication workshops across multiple sectors. Produced campaign communication materials aligned with strategic messaging objectives. Strengthened brand clarity and consistency across platforms.

Co-Founder | Creative Director at Social Dar Marketing Management

August 1, 2021 - June 30, 2024

Co-founded and directed a creative studio delivering brand strategy, identity and communications for UAE corporate clients. Directed full brand creation for Act Air UAE: naming, brand identity, digital communications and investor presentation for MENA's first interactive hologram company. Designed a 4-year brand communications system for Emerald Solutions Group including brand architecture across group subsidiaries (UAE, Pakistan, Ukraine, Kenya), plus bilingual EN/ES website and social strategy. Created the RTA (Roads and Transport Authority) employer brand and internal recruiting fair 2023: identity, experience design and six bilingual activations, from concept to on-site delivery.

Art Director / Marketing Specialist at Social Dar Marketing Management

August 1, 2021 - June 1, 2024

Design Project Manager (Part-Time) at Ibtikar Edu Tech Solutions

September 1, 2019 - July 1, 2021

Managed production of 300+ multilingual educational textbooks. Integrated digital and visual media to enhance learning communication and accessibility.

Creative Lead (Full Event Identity) at Dubai Sports Council

January 1, 2019 - December 31, 2019

Led full creative direction for DAIS 2019, Dubai's first AI in Sports international conference: identity system, billboards, newspaper advertising, entry tags, environmental signage and Snapchat geofilter.

Creative Director | Team Lead, National Curriculum Design at UAE Ministry of Education (via Ibtikar Edu Tech Solutions)

January 1, 2019 - December 31, 2021

Built the complete visual and typographic design system for the UAE national curriculum covering 100+ textbooks across five subjects in Arabic, English and French. Defined cover designs, interior layout templates, subject colour-coding and multilingual typography specifications for a large parallel team of illustrators, designers and layout specialists. Directed interactive ePub digital editions with embedded multimedia across the full curriculum series.

Creative Lead | Fashion & Beauty Editor at CPI Media Group

January 1, 2015 - December 31, 2020

Art directed 20+ print and digital brands across fashion, beauty, lifestyle and B2B sectors. Led the full rebranding of MBC magazine, website and awards programme. Directed editorial photoshoots, layouts and marketing communications. Drove +38% subscriber growth following the MBC rebrand.

Art Director / Fashion & Beauty Editor at CPI Media Group

January 1, 2015 - January 1, 2020

Directed visual communication for 20+ regional media brands. Led rebranding of MBC magazine platforms, resulting in +38% subscriber growth.

Head of Creative at Al Arab Newspaper

January 1, 2012 - January 1, 2015

Redesigned full newspaper layout with focus on reader experience and information hierarchy. Created editorial supplements that increased advertising revenue. Designed Kahramaa institutional supplement generating 4M QAR.

Creative Lead at Al Arab Newspaper

January 1, 2010 - December 31, 2015

Redesigned the full newspaper layout and directed weekly supplements including arts, sports, automotive and lifestyle. Designed the institutional Kahramaa supplement, contributing approximately €1,000,000 in revenue for the publication. Trained and managed the design team.

Graphic Designer - Senior Graphic Designer | Team Leader at Bardi Publishing House

January 1, 2006 - December 31, 2009

Led the design team on a ~€460,000 UNICEF educational publishing project: 32 of 74 books selected by UNICEF, the highest selection rate of any participating publishing house.

Graphic Designer at Jedco Pharmaceuticals

January 1, 2004 - Present