Over the past two decades, I have worked for International clients, specializing in branding, and digital media. My career uniquely blends creative direction, public-sector communication, and ethical AI integration in content workflows, giving me the ability to craft campaigns that are both imaginative and impactful. I have led high-profile branding and communication initiatives for international organizations, government initiatives, and educational and media institutions, helping shape public engagement and trust in diverse contexts. Whether leading a creative campaign for a media outlet or shaping the communication strategy for a government program, I maintain a clear, compelling narrative tailored to each audience. As a creative leader, I embrace technology with purpose, integrating AI-assisted tools into my content workflows with a strong emphasis on ethics, inclusivity, and cultural sensitivity. By championing ethical AI and cross-cultural storytelling, I ensure innovation never comes at the expense of human connection. Now freelancing, I specialize in marketing, communications, media strategy, and visual storytelling. I pride myself on clear communication and reliability, offering a confident yet approachable partnership to every client. I'm passionate about helping organizations tell compelling stories that bridge creative vision and strategic impact, and my approach is collaborative and results-driven, ensuring content resonates across cultures and channels.

Sara Radwan

Over the past two decades, I have worked for International clients, specializing in branding, and digital media. My career uniquely blends creative direction, public-sector communication, and ethical AI integration in content workflows, giving me the ability to craft campaigns that are both imaginative and impactful. I have led high-profile branding and communication initiatives for international organizations, government initiatives, and educational and media institutions, helping shape public engagement and trust in diverse contexts. Whether leading a creative campaign for a media outlet or shaping the communication strategy for a government program, I maintain a clear, compelling narrative tailored to each audience. As a creative leader, I embrace technology with purpose, integrating AI-assisted tools into my content workflows with a strong emphasis on ethics, inclusivity, and cultural sensitivity. By championing ethical AI and cross-cultural storytelling, I ensure innovation never comes at the expense of human connection. Now freelancing, I specialize in marketing, communications, media strategy, and visual storytelling. I pride myself on clear communication and reliability, offering a confident yet approachable partnership to every client. I'm passionate about helping organizations tell compelling stories that bridge creative vision and strategic impact, and my approach is collaborative and results-driven, ensuring content resonates across cultures and channels.

Available to hire

Over the past two decades, I have worked for International clients, specializing in branding, and digital media. My career uniquely blends creative direction, public-sector communication, and ethical AI integration in content workflows, giving me the ability to craft campaigns that are both imaginative and impactful. I have led high-profile branding and communication initiatives for international organizations, government initiatives, and educational and media institutions, helping shape public engagement and trust in diverse contexts. Whether leading a creative campaign for a media outlet or shaping the communication strategy for a government program, I maintain a clear, compelling narrative tailored to each audience.

As a creative leader, I embrace technology with purpose, integrating AI-assisted tools into my content workflows with a strong emphasis on ethics, inclusivity, and cultural sensitivity. By championing ethical AI and cross-cultural storytelling, I ensure innovation never comes at the expense of human connection. Now freelancing, I specialize in marketing, communications, media strategy, and visual storytelling. I pride myself on clear communication and reliability, offering a confident yet approachable partnership to every client. I’m passionate about helping organizations tell compelling stories that bridge creative vision and strategic impact, and my approach is collaborative and results-driven, ensuring content resonates across cultures and channels.

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Language

Arabic
Fluent
English
Fluent
German
Beginner
French
Beginner

Work Experience

Art Director / Marketing & Communication Lead at We Do Advertising & Publicity
February 1, 2025 - Present
Develop and structure communication narratives for public-sector tenders and institutional projects. Lead concept development workshops focused on message clarity, audience impact, and cultural context. Design integrated communication systems across digital, print, and social platforms. Use AI-assisted tools to support content creation, analysis, and workflow efficiency, while maintaining ethical standards.
Art Director / Marketing & Communication Lead at Countdown Media Production Services
July 1, 2024 - January 1, 2025
Led branding and communication workshops across multiple sectors. Produced campaign communication materials aligned with strategic messaging objectives. Strengthened brand clarity and consistency across platforms.
Art Director / Marketing Specialist at Social Dar Marketing Management
August 1, 2021 - June 1, 2024
Led branding and communication workshops across multiple sectors. Produced campaign communication materials aligned with strategic messaging objectives. Strengthened brand clarity and consistency across platforms.
Design Project Manager (Part-Time) at Ibtikar Edu Tech Solutions
September 1, 2019 - July 1, 2021
Managed production of 300+ multilingual educational textbooks. Integrated digital and visual media to enhance learning communication and accessibility.
Art Director / Fashion & Beauty Editor at CPI Media Group
January 1, 2015 - January 1, 2020
Directed visual communication for 20+ regional media brands. Led rebranding of MBC magazine platforms, resulting in +38% subscriber growth.
Head of Creative at Al Arab Newspaper
January 1, 2012 - January 1, 2015
Redesigned full newspaper layout with focus on reader experience and information hierarchy. Created editorial supplements that increased advertising revenue. Designed Kahramaa institutional supplement generating 4M QAR.

Education

BSc. Advertising & Graphic Design at Helwan University, Faculty of Applied Arts
January 11, 2030 - December 23, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Education, Media & Entertainment, Professional Services, Other