Digital Producer • Product Design Specialist at Telstra

Managed end-to-end process for Telstra's Better Connected blog—from research, design, writing, production to post-analysis—reaching 1.2M+ annual visitors and 30k+ visits from organic search and distributed articles across entry points including the homepage and Telstra My Telstra app. Designed, built and optimized landing pages across Telstra's site using Figma, AEM and design system components, with individual pages driving 30,000+ visits each. Analyzed user behavior with heatmapping using ContentSquare and tracked key metrics such as visits, click-through rates and conversion rate with Adobe Analytics; used BrightEdge SEO insights to inform content and page design decisions, reducing drop-off points by 20%. Applied WCAG accessibility standards, design system and legal/brand compliance across all digital content and experiences. Led 5+ design review workshops to share project learnings and establish best practices for documentation standards and ways of working. Partnered with Mar