I'm a design leader with over 5 years of experience shaping brand identities and directing cross-platform campaigns. I help startups and small businesses build brands with personality, durability, and visuals they’ll never forget. Currently pursuing my Master’s in Interaction Design and Electronic Arts at the University of Sydney, I’m expanding my practice into immersive technologies, digital ecosystems, and sustainable brand experiences. I’ve led high-impact projects in food & beverage, fashion, and lifestyle sectors, working across multicultural markets in the Middle East.

Sara Al Asfar

I'm a design leader with over 5 years of experience shaping brand identities and directing cross-platform campaigns. I help startups and small businesses build brands with personality, durability, and visuals they’ll never forget. Currently pursuing my Master’s in Interaction Design and Electronic Arts at the University of Sydney, I’m expanding my practice into immersive technologies, digital ecosystems, and sustainable brand experiences. I’ve led high-impact projects in food & beverage, fashion, and lifestyle sectors, working across multicultural markets in the Middle East.

Available to hire

I’m a design leader with over 5 years of experience shaping brand identities and directing cross-platform campaigns. I help startups and small businesses build brands with personality, durability, and visuals they’ll never forget.

Currently pursuing my Master’s in Interaction Design and Electronic Arts at the University of Sydney, I’m expanding my practice into immersive technologies, digital ecosystems, and sustainable brand experiences. I’ve led high-impact projects in food & beverage, fashion, and lifestyle sectors, working across multicultural markets in the Middle East.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Intern Event Design at DCS Entertainment & Events
June 1, 2018 - August 31, 2018
Assisted in event design and production, collaborating with teams on concept development and on-site execution.
Community Outreach & Visual Coordinator at Science House Museum - AlNayzak Organization
January 1, 2019 - January 31, 2020
Led community outreach and visual coordination for museum projects and exhibitions.
Digital Marketing Trainer
July 1, 2021 - Present
Intro to digital marketing for female cloud kitchens owners.
Art Director at Palestinian Agricultural Relief (PARC)
May 1, 2023 - July 31, 2024
Provided art direction and visual campaigns across multiple programs.
Senior Brand Designer at Delham Holding Company
May 1, 2022 - May 31, 2023
Led brand design initiatives and visual identity development for group-wide campaigns.
Head of the Visual Communication Department (VCD) at Delham Holding Company
July 1, 2024 - Present
Oversaw visual communication strategy, design systems, and cross-functional branding efforts.
Design & Digital Marketing Advisor at Asala for Credit & Development
January 1, 2021 - November 1, 2021
Advised on brand visuals and digital marketing strategy for development programs.
Infographic Designer at Defence for Children DCI
March 1, 2020 - March 31, 2022
Created informative infographics and visual storytelling for campaigns.
Freelance Visual & Brand Designer
January 1, 2019 - Present
Freelance visual and brand design for startups and SMEs, focusing on brand personality, durability, and visual systems.
Intern, Event Design at DCS Entertainment & Events
June 1, 2018 - August 1, 2018
Assisted event design projects, supporting concept development and production layout.

Education

Master of Interaction Design and Electronic Arts at University of Sydney
January 11, 2030 - January 14, 2026
Bachelor’s degree in Design and Visual Communications at Limkokwing University of Creative Technology
January 1, 2015 - December 31, 2018
Diploma of Education, digital marketing and social media at Birzeit University - The Media Development Center
January 1, 2021 - January 14, 2026
NELL PROGRAM at Cambridge Training College
January 11, 2030 - January 14, 2026
Master of Interaction Design and Electronic Arts at University of Sydney
January 11, 2030 - January 28, 2026
Bachelor's degree, Design and Visual Communications at Limkokwing University of Creative Technology
January 1, 2015 - January 1, 2018
Diploma of Education (Digital Marketing & Social Media) at Birzeit University - The Media Development Center
January 1, 2021 - January 1, 2021
NELL Program at Cambridge Training College, Britain
January 11, 2030 - January 28, 2026

Qualifications

Diploma of Education, digital marketing and social media
January 1, 2021 - January 14, 2026
NELL PROGRAM
January 11, 2030 - January 14, 2026
Award of University Ambassadorship Colours
January 1, 2018 - January 28, 2026
Eco World Malaysia Recycled Art Installation Competition
January 1, 2016 - January 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Travel & Hospitality, Retail, Software & Internet