Hi! I'm Sara Carenza, a dynamic and determined marketing and communication professional. Consistency is my strength, and my core values are family and passion for what I do. I have a strong passion for cinema and TV series, and I love traveling, cooking, sports, makeup, and reading. I am also a compulsive organizer, which helps me coordinate efficiently and manage projects smoothly. With a background in communication and extensive experience in marketing, media relations, and social media management, I enjoy creating compelling content and managing campaigns that engage and grow audiences. I'm committed to delivering excellent results and fostering strong collaborations with clients and partners.

Sara Carenza

Hi! I'm Sara Carenza, a dynamic and determined marketing and communication professional. Consistency is my strength, and my core values are family and passion for what I do. I have a strong passion for cinema and TV series, and I love traveling, cooking, sports, makeup, and reading. I am also a compulsive organizer, which helps me coordinate efficiently and manage projects smoothly. With a background in communication and extensive experience in marketing, media relations, and social media management, I enjoy creating compelling content and managing campaigns that engage and grow audiences. I'm committed to delivering excellent results and fostering strong collaborations with clients and partners.

Available to hire

Hi! I’m Sara Carenza, a dynamic and determined marketing and communication professional. Consistency is my strength, and my core values are family and passion for what I do. I have a strong passion for cinema and TV series, and I love traveling, cooking, sports, makeup, and reading. I am also a compulsive organizer, which helps me coordinate efficiently and manage projects smoothly.

With a background in communication and extensive experience in marketing, media relations, and social media management, I enjoy creating compelling content and managing campaigns that engage and grow audiences. I’m committed to delivering excellent results and fostering strong collaborations with clients and partners.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Responsabile coordinamento e organizzazione at Festival del Documentario Visioni dal Mondo
March 31, 2022 - July 14, 2025
Detailed planning and coordination of all event phases. Collection of film materials and content development for the competition. Manage the festival website both technically (WordPress) and editorially. Write and send newsletters and press releases. Coordinate the work of festival collaborators. Manage festival social media channels (Instagram, Facebook, LinkedIn).
Communication and Media Relations Consultant at Image Building
March 31, 2022 - July 14, 2025
Draft press releases and manage media monitoring and press review preparation. Organize press conferences and create press kits and pressbooks. Prepare and manage mailing lists to support communication strategies.
Responsabile coordinamento e organizzazione at Festival del Documentario Visioni dal Mondo
March 31, 2022 - July 14, 2025
Pianificazione dettagliata di tutte le fasi dell'evento. Raccolta materiale film in concorso e redazione contenutistica. Gestione sito web sia dal punto di vista tecnico (WordPress) che editoriale. Redazione e invio di newsletter e comunicati stampa. Coordinamento del lavoro dei collaboratori del Festival. Gestione dei canali social del Festival (Instagram, Facebook, LinkedIn).
Communication and Media Relations Consultant at Image Building
March 31, 2022 - July 14, 2025
Redazione di comunicati stampa. Monitoraggio media e preparazione rassegna stampa. Organizzazione conferenze stampa. Realizzazione press kit e pressbook. Preparazione e gestione mailing list.
Marketing Specialist at Coverzen
March 1, 2022 - Present
Plan and execute marketing campaigns focused on lead generation across major online and offline channels. Manage relational marketing activities including promotions, initiatives, and client communications. Create SEO-optimized content for the company blog. Build and manage the sales funnel from scratch using HubSpot. Analyze KPIs and cohort metrics. Oversee company social media profiles, including editorial content and some graphic design using Figma. Develop and maintain relationships with media and partners for advertising collaborations. Write and distribute press releases. Organize the Coverzen Roadshow.
Marketing Specialist at Coverzen
March 1, 2022 - Present
Realizzazione campagne marketing di lead generation sui principali canali online e offline. Marketing relazionale con i clienti: promo, iniziative, comunicazioni. Redazione dei contenuti per il blog aziendale in ottica SEO. Costruzione da zero del funnel di vendita e impostazione del lavoro su HubSpot. Analisi KPI e Cohort. Gestione dei profili social aziendali con attività editoriale e grafica tramite Figma. Relazioni con media e partner per collaborazioni pubblicitarie e organiche. Redazione e diffusione comunicati stampa. Organizzazione del Roadshow di Coverzen.
Change Management at Accenture
January 31, 2020 - July 14, 2025
Analyze the company and its performance to select strategies and tools suitable to implement change.
Change Management at Accenture
January 31, 2020 - July 14, 2025
Analisi dell'azienda e delle sue performance, scelta delle strategie e degli strumenti più adatti per operare il cambiamento.
Redattrice Premium Cinema at Gruppo Mediaset
August 31, 2019 - July 14, 2025
Scheduling and programming activities, evaluating materials for inclusion in the broadcast schedule, and defining the emission sequence.
Redattrice Premium Cinema at Gruppo Mediaset
August 31, 2019 - July 14, 2025
Attività di scheduling e programming, valutazione dei materiali per inserimento in palinsesto e definizione della scaletta di emissione.

Education

Laurea Magistrale at Università Cattolica del Sacro Cuore Milano
September 1, 2017 - September 30, 2019
Bachelor's Degree at Università degli Studi di Milano Statale
September 1, 2014 - April 30, 2017
Maturità classica at Liceo Classico Ettore Majorana Desio
September 1, 2009 - July 31, 2014
Laurea Magistrale at Università Cattolica del Sacro Cuore Milano
September 1, 2017 - September 30, 2019
Laurea at Università degli Studi di Milano Statale
September 1, 2014 - April 30, 2017
Maturità classica at Liceo Classico Ettore Majorana Desio
September 1, 2009 - July 31, 2014

Qualifications

Corso online di Social Media Marketing
May 1, 2021 - June 30, 2021
Corso online di Social Media Marketing
May 1, 2021 - June 30, 2021

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail