I'm a creative and detail-oriented graphic designer with experience in marketing, logo design, and print design. Skilled in client and vendor relations. Passionate and inventive creator of innovative marketing strategies and campaigns.…

Sarah Arif

I'm a creative and detail-oriented graphic designer with experience in marketing, logo design, and print design. Skilled in client and vendor relations. Passionate and inventive creator of innovative marketing strategies and campaigns.…

Available to hire

I’m a creative and detail-oriented graphic designer with experience in marketing, logo design, and print design. Skilled in client and vendor relations. Passionate and inventive creator of innovative marketing strategies and campaigns.

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Skills

Experience Level

Microsoft Office
Expert
WordPress
Intermediate
CSS
Intermediate
SQL
Intermediate
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Work Experience

Customer Care Representative at StickerYou
November 1, 2022 - Present
Provided timely and empathetic support to customers via email, chat, and video calls. Built customer loyalty by resolving missing, incorrect, or incomplete orders and addressing inquiries promptly. Collaborated with production and management to address order issues, identified trending problems, and suggested process improvements. Developed strategies to improve communication, gain actionable insights into customer issues, and boost employee morale. Led special projects assigned by the Customer Experience Team Lead.
Self Employed, Business Owner / Freelance Graphic Designer at Creationz By Saba / Sarah Arif Designs
September 1, 2020 - Present
Designed and printed custom stickers for businesses, revised layouts per client requirements. Created custom logos using Adobe Illustrator with positive client feedback and minimal revisions. Managed and customized an e-commerce website with a 12% growth rate using HTML and CSS. Curated and managed social media content to enhance brand awareness and engagement. Resolved customer complaints via email, chat, and calls, building long-term client relationships.
Market Researcher at Numeris
September 1, 2017 - August 1, 2018
Conducted a high volume of outbound calls to persuade clients to participate in surveys influencing broadcasting services in Canada. Maintained patience and a positive attitude when dealing with difficult clients.
Emergency Call Operator and Fundraiser at Canadian Red Cross & Salvation Army
July 1, 2017 - September 30, 2017
Handled disaster relief support for evacuees during BC wildfires, assisting with inquiries regarding funding, food, medical supplies, and clothing. Maintained cool composure in a high-stress environment and managed a large volume of registrations while accurately inputting information into the database.

Education

Diploma, Graphic Design and Advertising at Humber College
January 1, 2022 - January 31, 2026
Bachelor of Commerce, Business Technology Management at Ted Rogers School of Management, Toronto Metropolitan University
July 1, 2020 - January 31, 2026

Qualifications

Google Ads Display Certificate
June 2, 2020 - January 31, 2026
HubSpot, Social Media Marketing Certification
December 23, 2020 - January 31, 2026
Basic Design Principles Course
February 28, 2021 - January 31, 2026

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Consumer Goods
    uniE621 Cafe Brand Design, Logo Design, Packaging Design
    Design branding for an environmentally conscious café that’s rooted in using organic ingredients and flavors. Incorporated natural and organic elements, like leaves and coffee beans to represent the cafe's environment-friendly attributes. The O in the logo mark is shaped like a coffee ring stain to elicit more of a natural feel. The color palette includes earthy hues replicating the colors in nature. graphicdesigner logo branding designer packagingdesign…
    uniE621 Recipe Book Design, Editorial Design, Cover Design, Coffee Book Design, Book Cover
    The inspiration for this recipe book came from my own interest in coffee experimentation. This book can also serve as a sleek and contemporary coffee table book. The design is modern, elegant, and minimal. The recipes are quick and easy to make. The images mostly have a dark or white tone to stay consistent with the color palette. A bold serif font header and a lightweight sans-serif font for the text are used to create strong contrast and hierarchy. graphicdesigner designer editorialdesign bookcoverdesign bookdesign cookbook…
    uniE621 Brand Design, Packaging Design, Logo Design, Can Design
    The goal of this design is to create a fun and feminine sangria in a can brand which includes packaging. This is a drink that's perfect for summer beach days and girl night-ins. It has an organic nature-inspired look to remind customers of that vacation feeling. The target audience is 19 to 40-year-old females. branding logo graphicdesigner illustrator designer…
    uniE621 Logo Design for Baker
    An easy-going, down-to-earth person, who enjoys being outside in their garden and growing fresh vegetables. Bumble Bee inspired their company name as they are very important to our world. The client requested a brand design that represents nature, freshness, and confidence. The goal of this brand design was to reflect the essence of a garden. The color palette is fresh and vibrant. While the typography is traditional and classic with special characters. graphicdesigner logo branding graphicdesigner branding logo designer illustrator…
    uniE621 Brand Design for Press-on Nails
    Includes Branding, Print, Packaging logo graphicdesigner webdesigner illustrator designer branding…
    uniE621 Taco Food Truck
    Brand Design for a Taco Food Truck The focus of this design was to incorporate authentic cultural elements of Mexico. The decorative skull symbolizes life and the afterlife during the celebration of the day of the dead. The color palette is bright, bold, and vibrant to embody the colorfulness of Mexican culture. I’ve also used flowers to represent vibrancy in the logo. While doing research I found a lot of mustard (marigold) flowers and dark purple flowers. These two colors are my primary choices as their complementary and have a strong contrast. The typeface is handwritten and organic similar to chalk written on a sign. Which evokes an inviting and friendly feeling that would be a good fit for a food truck. designer logo graphicdesigner branding illustrator…