Hi, I’m Sarah Beth Rosa, a Digital Marketing Strategist specializing in turning audience insight into creative content and social programs that actually engage. With 15+ years of experience, I help brands of all sizes grow by building scalable content systems, writing platform-native briefs, and growing communities that convert. I bring a genuinely attentive approach to the customer: understanding how they think, what they respond to, and why. I combine two guiding principles—making brands feel human and ensuring that feeling drives measurable results.\n\nI leverage generative AI to move faster on creative and testing without losing what makes content connect. My work blends strategy, data, and storytelling to deliver human-centered campaigns across social, email, and product-focused channels.

Sarah Beth Rosa

Hi, I’m Sarah Beth Rosa, a Digital Marketing Strategist specializing in turning audience insight into creative content and social programs that actually engage. With 15+ years of experience, I help brands of all sizes grow by building scalable content systems, writing platform-native briefs, and growing communities that convert. I bring a genuinely attentive approach to the customer: understanding how they think, what they respond to, and why. I combine two guiding principles—making brands feel human and ensuring that feeling drives measurable results.\n\nI leverage generative AI to move faster on creative and testing without losing what makes content connect. My work blends strategy, data, and storytelling to deliver human-centered campaigns across social, email, and product-focused channels.

Available to hire

Hi, I’m Sarah Beth Rosa, a Digital Marketing Strategist specializing in turning audience insight into creative content and social programs that actually engage. With 15+ years of experience, I help brands of all sizes grow by building scalable content systems, writing platform-native briefs, and growing communities that convert. I bring a genuinely attentive approach to the customer: understanding how they think, what they respond to, and why. I combine two guiding principles—making brands feel human and ensuring that feeling drives measurable results.\n\nI leverage generative AI to move faster on creative and testing without losing what makes content connect. My work blends strategy, data, and storytelling to deliver human-centered campaigns across social, email, and product-focused channels.

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Language

English
Fluent

Work Experience

Digital Marketing, Brand & Growth Specialist at Independent Consultant
January 1, 2006 - Present
Provide digital marketing, branding, and growth strategy to clients; manage end-to-end campaigns; build content systems, and optimize channels; remote.
Senior Social Media Strategist at XPedition
February 1, 2024 - October 1, 2025
Led organic social strategy for Google (1M+ followers) across education, product, and trust-building content; led cross-functional product launches; designed a creator partner program for Bruusta Kombucha that achieved a 9.3% reply rate, 65% month-one posting rate, and 5.5% sales conversion; integrated generative AI into copywriting workflows and set overall creative direction for content; advised Expedition CEO and agency leadership on LinkedIn branding strategy.
Social Media Strategist at UWG Brooklyn
August 1, 2021 - February 1, 2024
Aligned organic and paid social around performance data; managed full-cycle organic social across a multi-client portfolio, plus paid execution and performance reporting; wrote creative briefs for influencer and UGC campaigns, directing assets for hooks, clarity, and conversion; managed UWG's agency social presence, collaborating with internal teams to highlight client wins and employee stories.
Digital Consumer Marketing Manager at GT’s Living Foods
July 1, 2019 - February 1, 2021
Owned email marketing strategy, design, and deployment in Mailchimp, growing subscribers 262% with a 40%+ open rate, and driving 19% of total DTC sales; supported the #UnitedWeDance TikTok campaign achieving follower surge, web traffic lift, and YoY sales increase; ghost-wrote content for GT Dave; monitored wellness trends and translated insights into a kombucha content series and broader positioning; managed website product pages and led a 3-month redesign project.
Consumer Relations Manager at GT’s Living Foods
October 1, 2017 - July 1, 2019
Managed the Consumer Relations Team, handling inquiries and routing feedback to QA, Sales, and Marketing to drive product and process improvements; worked with Legal to manage claims across six product lines; partnered with R&D, brand, sales, and marketing to ensure consumer-facing content reflected product innovations; supported marketing with campaign strategy and product launches.
Associate Director, Social Content Strategy at Media Brands Society
January 1, 2016 - May 1, 2017
Advised Fortune 500 accounts on social strategy, drawing on organic metrics, paid data, and social listening.
Content Manager - Kia Motors America at Initiative
July 1, 2013 - January 1, 2016
Owned end-to-end social content for Kia Motors America across content strategy, content creation, copywriting, and analytics; grew social engagement 300% in three months through content optimization and audience analysis; supported on-site brand activations at VidCon, BYDOL NYC, The Voice, and the LA Auto Show, capturing content and representing the Kia brand.

Education

Add your educational history here.

Qualifications

BFA in Visual Communications & Graphic Design
January 11, 2030 - June 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Education, Retail