Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at Missguided Ltd
March 1, 2015 - August 31, 2015Managed social media strategy and online presence for Missguided.
Ecommerce & Digital Manager at Estée Lauder Companies – Smashbox, Bumble & Bumble
August 1, 2015 - June 30, 2018Led ecommerce and digital marketing for four luxury brands; built growth strategies, CRM, analytics and media planning across UK markets.
Head of E-commerce (Interim) at Estée Lauder Companies – La Mer
March 1, 2020 - July 31, 2020Interim head of e-commerce with full P&L ownership; accelerated ecommerce growth strategy; reprioritized plans.
Corporate Online Omnichannel Business Lead UK & Ireland at Estée Lauder Companies
September 1, 2021 - October 1, 2025Led UK omnichannel strategy across all EL brands; shaped retail and digital transformation roadmap; omnichannel initiatives including End-to-End Aisle, loyalty programs, live streaming, virtual consultations; aligned with global and regional priorities.
Global Consumer Marketing Director at Puig
September 12, 2021 - October 31, 2025Directed digital marketing across luxury brands Penhaligon's, L’Artisan Parfumeur, Kama Ayurveda, and Lotodel Sur; aligned DTC, retail, CRM and media strategies.
Education
BA (Hons) English Language at University of Manchester
January 11, 2030 - February 5, 2026BA (Hons) English Language, 2:1 at University of Manchester
January 1, 2025 - January 1, 2026BA (Hons) English Language at University of Manchester
January 1, 2025 - January 1, 2026ICF Coaching Professional Qualification at Optimus Academy
January 11, 2030 - February 5, 2026Qualifications
ICF Coach in Leadership Coaching & Mentoring (Professional Qualification)
January 11, 2030 - February 5, 2026ICF Coaching Professional Qualification – Leadership Coaching & Mentoring
January 11, 2030 - February 5, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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