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I am a results-driven marketing leader with 8+ years of experience building regional brands and forming meaningful connections between products and audiences. I thrive on turning insights into engaging campaigns and lasting brand impact. I work across markets with a hands-on, adaptable approach, blending strategy, creativity, and data-driven optimization to drive growth. I specialize in brand strategy, creative direction, digital marketing, CRM, and influencer partnerships. My work spans content strategy, multi-channel campaigns, and customer experience improvements, delivering measurable results for luxury, F&B, and consumer brands across the UAE, Lebanon, and beyond.…I am a results-driven marketing leader with 8+ years of experience building regional brands and forming meaningful connections between products and audiences. I thrive on turning insights into engaging campaigns and lasting brand impact. I work across markets with a hands-on, adaptable approach, blending strategy, creativity, and data-driven optimization to drive growth. I specialize in brand strategy, creative direction, digital marketing, CRM, and influencer partnerships. My work spans content strategy, multi-channel campaigns, and customer experience improvements, delivering measurable results for luxury, F&B, and consumer brands across the UAE, Lebanon, and beyond.

Sarah Flayfel

Marketing Strategist, Growth Marketer, Product Marketer, +3

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I am a results-driven marketing leader with 8+ years of experience building regional brands and forming meaningful connections between products and audiences. I thrive on turning insights into engaging campaigns and lasting brand impact. I work across markets with a hands-on, adaptable approach, blending strategy, creativity, and data-driven optimization to drive growth. I specialize in brand strategy, creative direction, digital marketing, CRM, and influencer partnerships. My work spans content strategy, multi-channel campaigns, and customer experience improvements, delivering measurable results for luxury, F&B, and consumer brands across the UAE, Lebanon, and beyond.…I am a results-driven marketing leader with 8+ years of experience building regional brands and forming meaningful connections between products and audiences. I thrive on turning insights into engaging campaigns and lasting brand impact. I work across markets with a hands-on, adaptable approach, blending strategy, creativity, and data-driven optimization to drive growth. I specialize in brand strategy, creative direction, digital marketing, CRM, and influencer partnerships. My work spans content strategy, multi-channel campaigns, and customer experience improvements, delivering measurable results for luxury, F&B, and consumer brands across the UAE, Lebanon, and beyond.

Available to hire

I am a results-driven marketing leader with 8+ years of experience building regional brands and forming meaningful connections between products and audiences. I thrive on turning insights into engaging campaigns and lasting brand impact. I work across markets with a hands-on, adaptable approach, blending strategy, creativity, and data-driven optimization to drive growth.

I specialize in brand strategy, creative direction, digital marketing, CRM, and influencer partnerships. My work spans content strategy, multi-channel campaigns, and customer experience improvements, delivering measurable results for luxury, F&B, and consumer brands across the UAE, Lebanon, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Beginner

Work Experience

Marketing Content Manager at CXG – (Luxury Brand Evaluators)

December 1, 2023 - December 1, 2024

Developed a global content strategy across digital platforms, aligning messaging with brand positioning across markets including the US and Japan. Directed content creation across social media, CRM, and web platforms, ensuring consistent tone, visual identity, and storytelling. Led influencer collaborations and user generated content strategies to strengthen brand credibility and engagement. Managed CRM campaigns and segmentation through HubSpot, enhancing customer retention and communication effectiveness. Oversaw paid media campaigns and translated performance data into actionable insights to optimize results. Designed and refined landing pages to elevate user journey and campaign conversion.

Project and Marketing Manager at Mr. Brisket (F&B)

July 1, 2022 - January 1, 2023

Led the full brand transformation including positioning, communication strategy, and customer experience refinement. Developed and executed annual marketing strategy aligned with business growth objectives. Directed campaign launches across digital and in-store channels with a strong focus on visual storytelling and brand coherence. Managed influencer activations, PR collaborations, and event executions to enhance brand visibility and desirability. Orchestrated product launches and seasonal campaigns, contributing to increased sales performance. Improved monthly sales through targeted digital activations and performance driven campaigns.

Head of Department at Designfort (Media Agency)

April 1, 2021 - June 1, 2022

Led creative and marketing teams across multiple client portfolios, ensuring delivery of high-quality brand strategies and campaigns. Directed brand positioning, communication frameworks, and campaign concepts for clients across F&B and lifestyle sectors. Built and maintained relationships with media, influencers, and creative partners to amplify brand exposure. Oversaw budgets, timelines, and deliverables while maintaining strong creative standards. Guided cross functional teams including designers, copywriters, and social specialists to deliver cohesive brand experiences.

Assistant Head of Marketing at Subway International

August 1, 2016 - December 1, 2020

Managed regional marketing strategies across MENAP and Pakistan, ensuring alignment with global brand standards. Led execution of multi market campaigns across digital and offline channels. Collaborated with agencies, franchisees, and stakeholders to deliver consistent brand messaging and performance. Supported local market teams with strategic direction and campaign optimization. Played a key role in training and onboarding marketing teams and partners.

Inside Sales Executive at ProCons (SAP Gold Partner)

January 1, 2015 - July 1, 2016

Generated and nurtured leads through strategic outreach and relationship building. Represented the brand in major industry events, contributing to awareness and business development. Supported event planning and execution across Lebanon and GCC markets.

Marketing Content Manager at CXG – Luxury Brand Evaluators

December 1, 2023 - December 1, 2024

Developed a global content strategy across digital platforms, aligning messaging with brand positioning across markets including the US and Japan. Directed content creation across social media, CRM, and web platforms, ensuring consistency in tone, visual identity, and storytelling. Led influencer collaborations and user-generated content strategies to strengthen brand credibility and engagement. Managed CRM campaigns and segmentation through HubSpot, enhancing customer retention and communication effectiveness. Oversaw paid media campaigns and translated performance data into actionable insights to optimize results. Designed and refined landing pages to elevate user journey and campaign conversion.