Sarah Campos

Led digital marketing campaigns (SEO, PPC, email) increasing lead generation by 42% and improving conversion rates by 22% via A/B testing and analytics optimization. Managed a team of 5-10 employees, establishing new high-performance departments contributing to $3.5M in revenue growth within 24 months. Leveraged Google Analytics, Meta Ads Manager, and CRM tools (HubSpot, Salesforce) to track KPIs, optimize ad spend, and improve ROI by 25%. Developed automated workflows (email drip campaigns, lead scoring) to enhance efficiency, reducing manual workload by 30% while increasing lead engagement. Led cross-departmental initiatives to align marketing strategies with sales goals, resulting in a 15% improvement in CAC. Reduced lead decay by 20% through a refined lead-nurturing strategy, increasing qualified leads passed to sales by 10%.

Spearheaded data-driven digital marketing campaigns (SEO, PPC, email) increasing lead generation by 42% and improving conversion rates by 22% through A/B testing and analytics optimization. Managed and mentored a team of 5-10 employees; established new high-performing departments contributing to $3.5M in revenue growth within 24 months. Leveraged Google Analytics, Meta Ads Manager, and CRM tools (HubSpot, Salesforce) to track KPIs, optimize ad spend, and improve ROI by 25%. Developed automated workflows (email drip campaigns, lead scoring) to enhance efficiency, reducing manual workload by 30% while increasing lead engagement. Led cross-departmental initiatives to align marketing strategies with sales goals, resulting in a 15% improvement in Customer Acquisition Cost (CAC). Implemented refined lead-nurturing strategies reducing lead decay by 20% and increasing qualified leads passed to sales by 10%.

Promoted to Manager within 6 months, leading a team to generate 100+ high-quality leads per month via LinkedIn Outreach, email sequencing, and CRM optimization. Developed and executed targeted LinkedIn campaigns, improving response rates by 18% through A/B testing messaging and audience segmentation. Managed a team of 3 members, implementing performance tracking dashboards to boost productivity by 25%. Maintained 95%+ customer satisfaction by refining lead qualification processes, ensuring only high-intent prospects were passed to sales. Automated follow-up sequences using HubSpot and Outreach, reducing manual workload by 40% while increasing lead engagement.