To strengthen our presence at industry conferences, I led the design of branded signage for a subsidiary of a commercial real estate firm specializing in cleaning services for industrial, warehouse, office, and airport spaces. I collaborated with the Marketing Manager to analyze our materials and those of competitors, identifying ways to stand out while aligning with our parent company's branding. I adopted their visual language but introduced bold reds, striking on-site imagery, and assertive messaging to highlight our unique strengths. Designs featured real employees—32% women, 58% people of color—across key sectors, reinforcing our mission, vision, and values around safety, service, and teamwork. The final signage suite was visually distinct, DEI-forward, and tailored to connect with our target audience—boosting booth signups from 6 to 52.
ConferenceDesign BrandStrategy SignageDesign TradeshowMarketing VisualIdentity MarketingDesign CommercialCleaning RealEstateBranding LeadGeneration…To strengthen our presence at industry conferences, I led the design of branded signage for a subsidiary of a commercial real estate firm specializing in cleaning services for industrial, warehouse, office, and airport spaces. I collaborated with the Marketing Manager to analyze our materials and those of competitors, identifying ways to stand out while aligning with our parent company's branding. I adopted their visual language but introduced bold reds, striking on-site imagery, and assertive messaging to highlight our unique strengths. Designs featured real employees—32% women, 58% people of color—across key sectors, reinforcing our mission, vision, and values around safety, service, and teamwork. The final signage suite was visually distinct, DEI-forward, and tailored to connect with our target audience—boosting booth signups from 6 to 52.
ConferenceDesign BrandStrategy SignageDesign TradeshowMarketing VisualIdentity MarketingDesign CommercialCleaning RealEstateBranding LeadGenerationWW…