7+ years across agency and brand-side marketing — Omnicom Media Group (OMD) and Ksubi across London and Sydney. I specialise in brand strategy, paid media, and integrated campaign planning for fashion and lifestyle brands, combining the analytical rigour of media planning with hands-on experience shaping brand narratives and creative direction. At Ksubi I led campaigns that landed coverage in fashion/cultural publications and brought the brand into New York's cultural conversation during NYFW — working with artists, creatives, and cultural figures to build work that felt earned rather than manufactured. Before that, I spent three years at OMD managing multi-channel campaigns across paid social and programmatic for major clients. I also have hands-on experience managing influencer and talent partnerships, artist collaborations, and brand ambassador relationships — across both organic and paid partnership frameworks. Available for brand strategy, paid media strategy, and integrated campaign briefs. Particular depth in fashion, apparel, and lifestyle — but comfortable working across creative, cultural, and consumer sectors.…7+ years across agency and brand-side marketing — Omnicom Media Group (OMD) and Ksubi across London and Sydney. I specialise in brand strategy, paid media, and integrated campaign planning for fashion and lifestyle brands, combining the analytical rigour of media planning with hands-on experience shaping brand narratives and creative direction. At Ksubi I led campaigns that landed coverage in fashion/cultural publications and brought the brand into New York's cultural conversation during NYFW — working with artists, creatives, and cultural figures to build work that felt earned rather than manufactured. Before that, I spent three years at OMD managing multi-channel campaigns across paid social and programmatic for major clients. I also have hands-on experience managing influencer and talent partnerships, artist collaborations, and brand ambassador relationships — across both organic and paid partnership frameworks. Available for brand strategy, paid media strategy, and integrated campaign briefs. Particular depth in fashion, apparel, and lifestyle — but comfortable working across creative, cultural, and consumer sectors.WWWW…