Trammell Crow Tower Repositioning

Trammell Crow Center was a transformative tower repositioning project focused on reimagining the interiors, façade, and landscape to create a more welcoming, pedestrian-oriented destination within downtown Dallas. The design centered on re-amenitizing the building through an activated lobby experience, enhanced tenant amenities, and the addition of 20,000 square feet of upscale retail and dining. A new expansive glass façade introduced daylight deep into the lobby while strengthening the connection to the surrounding streetscape, helping reposition this iconic 50-story tower as a vibrant mixed-use destination and a cornerstone of the neighboring Arts District.