Embedded marketing leadership for founder-led companies. Fractional marketing consultant with 10+ years across global SaaS companies including Mailchimp, Wix, and Meta. I work with founder-led businesses as an embedded marketing lead — owning strategy and execution end-to-end across brand messaging, email, content, and digital channels. I've built marketing systems from scratch, led website revamps from brief through to launch, and developed content frameworks that connect directly to commercial outcomes. Previous work includes senior roles in customer experience and quality at WhatsApp, Wix, and Meta, which means I bring both strategic thinking and strong analytical rigour to everything I take on.

Sarah Saadatjoo Daly

PRO

Embedded marketing leadership for founder-led companies. Fractional marketing consultant with 10+ years across global SaaS companies including Mailchimp, Wix, and Meta. I work with founder-led businesses as an embedded marketing lead — owning strategy and execution end-to-end across brand messaging, email, content, and digital channels. I've built marketing systems from scratch, led website revamps from brief through to launch, and developed content frameworks that connect directly to commercial outcomes. Previous work includes senior roles in customer experience and quality at WhatsApp, Wix, and Meta, which means I bring both strategic thinking and strong analytical rigour to everything I take on.

Available to hire

Embedded marketing leadership for founder-led companies.

Fractional marketing consultant with 10+ years across global SaaS companies including Mailchimp, Wix, and Meta. I work with founder-led businesses as an embedded marketing lead — owning strategy and execution end-to-end across brand messaging, email, content, and digital channels.

I’ve built marketing systems from scratch, led website revamps from brief through to launch, and developed content frameworks that connect directly to commercial outcomes. Previous work includes senior roles in customer experience and quality at WhatsApp, Wix, and Meta, which means I bring both strategic thinking and strong analytical rigour to everything I take on.

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Language

English
Fluent

Work Experience

Fractional Marketing Leader at Daly & Co
August 1, 2022 - Present
Customer Care Optimisation Manager - Meta Financial Technologies at Meta
March 1, 2022 - May 19, 2023
Global Head of Quality & Customer Insights at Wix
March 1, 2021 - March 1, 2022
Global Quality Manager at WhatsApp
January 6, 2020 - March 1, 2022
Director of Technical Support at Mailchimp
August 1, 2015 - December 1, 2019
Manager of Employee Culture at RaceTrac
February 1, 2014 - July 1, 2015
Associate Manager of Events & Branding at RaceTrac Petroleum, Inc.
December 1, 2012 - February 1, 2014
Corporate Trainer at Hot English Publishing Ltd.
July 1, 2011 - September 1, 2012
Event Management & Front Desk Operations at The Ritz-Carlton Hotel Company
May 1, 2009 - May 1, 2011

Education

Master of Business Administration at Georgia Tech, Scheller College of Business
January 1, 2017 - January 1, 2019
Bachelor of Business Administration at Georgia State University
January 1, 2005 - January 1, 2009

Qualifications

Lean Six Sigma Green Belt
January 11, 2030 - March 24, 2026
Speak Easy Public Speaking
January 11, 2030 - March 24, 2026
TEFL / TESOL
January 11, 2030 - March 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Education