Sarah Saadatjoo Daly

Embedded marketing leadership for founder-led companies.

Fractional marketing consultant with 10+ years across global SaaS companies including Mailchimp, Wix, and Meta. I work with founder-led businesses as an embedded marketing lead — owning strategy and execution end-to-end across brand messaging, email, content, and digital channels.

I’ve built marketing systems from scratch, led website revamps from brief through to launch, and developed content frameworks that connect directly to commercial outcomes. Previous work includes senior roles in customer experience and quality at WhatsApp, Wix, and Meta, which means I bring both strategic thinking and strong analytical rigour to everything I take on.