This was my first paid freelance project. I connected with Cat on Upwork to design a complete brand kit for her new Etsy shop, where she sells vintage mugs repurposed as curated succulent gardens. She wanted a cohesive visual identity that included a logo, icons, color palette, and typography, along with editable Instagram templates, a packaging sticker, and a plant care card. Her vision was something earthy and vintage-inspired, yet modern and clean.

After designing the logo and icons in Illustrator, I built the style guide and templates in Canva to ensure everything was easy for her to use and edit. Throughout the project, my goal was to be mindful of Cat’s experience level and create a toolkit that made maintaining her brand both simple and enjoyable.

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This project began as a bid for a freelance packaging design job with a coffee company launching a new line of cold brew concentrates called Nova. Although the proposal wasn’t selected, I decided to revisit the concept as a personal project to push my design skills further and get more comfortable working in Photoshop (having primarily used Illustrator up to that point).

For the branding, I leaned into the cosmic theme suggested by the name Nova. The main logo features a hand-drawn typeface inspired by the burst and energy of a supernova, while star icons represent the coffee’s roast level. In the promotional mockups, I explored a retro-futuristic aesthetic through color, typography, and subtle grain textures to capture a sense of nostalgia and exploration.

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This project was a creative exercise designed to help me explore key elements of branding. I discovered a brand brief on Instagram for a fictional lingerie company called Cherries, which aimed to refine its visual identity around the ethos of “fun, sexy lingerie for modern women.”

I chose to take the brand in a retro-inspired direction, drawing from the bold color palettes and expressive energy of the 1960s and ’70s as a nod to the era’s sexual liberation movement. The result is playful, flirty, and empowering—a celebration of individuality, confidence, and body positivity.

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This was my final project in my Motion Graphics class in grad school. I wanted to find a way to combine a lot of different techniques I learned over the class, as well as some some new ones. I created all the static imagery in Illustrator, then used Abode After Effects to create the animations and movements.

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This was my final project in my Motion Graphics class in grad school. I wanted to find a way to combine a lot of different techniques I learned over the class, as well as some some new ones. I created all the static imagery in Illustrator, then used Abode After Effects to create the animations and movements.

This project was a creative exercise designed to help me explore key elements of branding. I discovered a brand brief on Instagram for a fictional lingerie company called Cherries, which aimed to refine its visual identity around the ethos of “fun, sexy lingerie for modern women.”

I chose to take the brand in a retro-inspired direction, drawing from the bold color palettes and expressive energy of the 1960s and ’70s as a nod to the era’s sexual liberation movement. The result is playful, flirty, and empowering—a celebration of individuality, confidence, and body positivity.

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