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I'm a UK-based WordPress Developer and Technical SEO Specialist with over 15 years of experience helping businesses improve their websites, search visibility and online performance. I specialise in WordPress, Elementor, WooCommerce and Technical SEO, delivering everything from bespoke website builds and redesigns to Core Web Vitals optimisation, schema implementation, indexing fixes, page speed improvements and conversion-focused development. I've worked with businesses ranging from SMEs to established brands, implementing technical SEO improvements, custom WordPress functionality, API integrations, analytics tracking and ongoing website optimisation. My work has contributed to award-recognised SEO campaigns and measurable growth in organic traffic and enquiries. Whether you need a technical SEO audit implemented, a WordPress website optimised, custom development, or help improving website performance and conversions, I provide practical, high-quality solutions with clear communication and attention to detail.…I'm a UK-based WordPress Developer and Technical SEO Specialist with over 15 years of experience helping businesses improve their websites, search visibility and online performance. I specialise in WordPress, Elementor, WooCommerce and Technical SEO, delivering everything from bespoke website builds and redesigns to Core Web Vitals optimisation, schema implementation, indexing fixes, page speed improvements and conversion-focused development. I've worked with businesses ranging from SMEs to established brands, implementing technical SEO improvements, custom WordPress functionality, API integrations, analytics tracking and ongoing website optimisation. My work has contributed to award-recognised SEO campaigns and measurable growth in organic traffic and enquiries. Whether you need a technical SEO audit implemented, a WordPress website optimised, custom development, or help improving website performance and conversions, I provide practical, high-quality solutions with clear communication and attention to detail.

Sarah Wain

Web Developer, Front-End Developer, Back-End Developer, +3

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I'm a UK-based WordPress Developer and Technical SEO Specialist with over 15 years of experience helping businesses improve their websites, search visibility and online performance. I specialise in WordPress, Elementor, WooCommerce and Technical SEO, delivering everything from bespoke website builds and redesigns to Core Web Vitals optimisation, schema implementation, indexing fixes, page speed improvements and conversion-focused development. I've worked with businesses ranging from SMEs to established brands, implementing technical SEO improvements, custom WordPress functionality, API integrations, analytics tracking and ongoing website optimisation. My work has contributed to award-recognised SEO campaigns and measurable growth in organic traffic and enquiries. Whether you need a technical SEO audit implemented, a WordPress website optimised, custom development, or help improving website performance and conversions, I provide practical, high-quality solutions with clear communication and attention to detail.…I'm a UK-based WordPress Developer and Technical SEO Specialist with over 15 years of experience helping businesses improve their websites, search visibility and online performance. I specialise in WordPress, Elementor, WooCommerce and Technical SEO, delivering everything from bespoke website builds and redesigns to Core Web Vitals optimisation, schema implementation, indexing fixes, page speed improvements and conversion-focused development. I've worked with businesses ranging from SMEs to established brands, implementing technical SEO improvements, custom WordPress functionality, API integrations, analytics tracking and ongoing website optimisation. My work has contributed to award-recognised SEO campaigns and measurable growth in organic traffic and enquiries. Whether you need a technical SEO audit implemented, a WordPress website optimised, custom development, or help improving website performance and conversions, I provide practical, high-quality solutions with clear communication and attention to detail.

Available to hire

I’m a UK-based WordPress Developer and Technical SEO Specialist with over 15 years of experience helping businesses improve their websites, search visibility and online performance.

I specialise in WordPress, Elementor, WooCommerce and Technical SEO, delivering everything from bespoke website builds and redesigns to Core Web Vitals optimisation, schema implementation, indexing fixes, page speed improvements and conversion-focused development.

I’ve worked with businesses ranging from SMEs to established brands, implementing technical SEO improvements, custom WordPress functionality, API integrations, analytics tracking and ongoing website optimisation. My work has contributed to award-recognised SEO campaigns and measurable growth in organic traffic and enquiries.

Whether you need a technical SEO audit implemented, a WordPress website optimised, custom development, or help improving website performance and conversions, I provide practical, high-quality solutions with clear communication and attention to detail.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior WordPress Developer | Elementor Expert | Technical SEO at Sarah Wain Consultancy Services Ltd

May 10, 2010 - Present

As an experienced WordPress Developer and Technical SEO Specialist, I help businesses, agencies and organisations create, maintain and optimise websites that support growth, improve user experience and generate measurable results. With over 15 years of experience, I specialise in delivering scalable WordPress solutions ranging from brochure websites and eCommerce stores to booking systems, directories and bespoke functionality. My expertise includes: • WordPress website design and development • Elementor development • WooCommerce development and management • Website redesigns and platform migrations • Website maintenance and ongoing support • Technical SEO implementation and optimisation • Core Web Vitals and page speed improvements • HubSpot integrations and lead capture forms • Stripe payment gateway integrations • Booking system implementation and custom functionality • WhatConverts call and form tracking • Hotjar user behaviour analysis • Google Analytics and conversion tracking • Website performance optimisation • Responsive and mobile-first development I have worked with businesses across a wide range of sectors including professional services, recruitment, healthcare, leisure, fitness, eCommerce, membership organisations and marketing agencies. Alongside client work, I have founded and managed my own online platforms, including directory and eCommerce websites, providing first-hand experience of website management, SEO, customer acquisition and business growth. Whether building a new website, improving an existing platform or providing ongoing technical support, my focus is always on delivering practical solutions that help businesses achieve their objectives.

Web Development & Technical SEO Specialist at Invanity Marketing

June 1, 2020 - July 24, 2026

As part of the Invanity Marketing team, I work closely with designers, account managers and clients to deliver high-quality WordPress websites and technical SEO solutions across a diverse range of sectors. My role spans the entire website lifecycle, from interpreting design concepts and developing responsive WordPress websites through to implementing new functionality, technical SEO improvements and ongoing platform enhancements. Key areas of responsibility include: • WordPress and Elementor development • Converting Figma designs into fully functional websites • Website redesigns and redevelopment projects • Technical SEO implementation and optimisation • Website performance and Core Web Vitals improvements • HubSpot integrations and lead generation forms • Booking system and third-party platform integrations • WooCommerce development and support • Website migration • Website maintenance, hosting and troubleshooting • Analytics, tracking and conversion optimisation Working within an agency environment has provided experience across a broad range of industries including recruitment, professional services, leisure, fitness, healthcare and eCommerce. I regularly collaborate with internal teams and clients to deliver websites that not only meet design requirements but also support wider marketing, lead generation and business objectives.