Sarah Waller
I’m a Social Media Manager and Digital Strategist with over six years of experience helping brands grow through intentional, data-driven content and community-led marketing.
About
I’m a Social Media Manager and Digital Strategist with over six years of experience helping brands grow through intentional, data-driven content and community-led marketing.
My background spans hospitality, lifestyle, travel, NGOs, and small business development, and I specialise in crafting strategies rooted in audience psychology, storytelling, and trend-responsive creativity. I’ve developed viral campaigns, built online communities of over 50,000 through organic social media, and supported clients across multiple countries.
I bring a blend of strategic insight, hands-on execution, and a genuine passion for helping brands connect meaningfully with their audiences.
Please note I will be moivng to the UK in January, I carry a Brisit passwor dand the right to work.
- 5 years' experience
- Joined November 2025
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Professional Services
More experts in Cape Town, South Africa
Work experience· 9 roles
Strategy development for in-house use; Head of social media; improved engagement; created content calendars; managed 15 client accounts; developed frameworks to ensure viral traction; managed client relations and sales leads.
Strategist, content creator & copywriter for social media channels of a combined +50,000 followers; manager of WhatsApp chats (~3,000 users); event planner and host of multiple monthly events; business growth strategist.
Strategy development for in-house use; head of social media at Lucent Creative; improved engagement by 452%; created content calendars with content and copy; managed 15 client accounts.
Certifications and awards· 7
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