I’m a Social Media Manager and Digital Strategist with over six years of experience helping brands grow through intentional, data-driven content and community-led marketing. My background spans hospitality, lifestyle, travel, NGOs, and small business development, and I specialise in crafting strategies rooted in audience psychology, storytelling, and trend-responsive creativity. I’ve developed viral campaigns, built online communities of over 50,000 through organic social media, and supported clients across multiple countries. I bring a blend of strategic insight, hands-on execution, and a genuine passion for helping brands connect meaningfully with their audiences. Please note I will be moivng to the UK in January, I carry a Brisit passwor dand the right to work.

Sarah Waller

I’m a Social Media Manager and Digital Strategist with over six years of experience helping brands grow through intentional, data-driven content and community-led marketing. My background spans hospitality, lifestyle, travel, NGOs, and small business development, and I specialise in crafting strategies rooted in audience psychology, storytelling, and trend-responsive creativity. I’ve developed viral campaigns, built online communities of over 50,000 through organic social media, and supported clients across multiple countries. I bring a blend of strategic insight, hands-on execution, and a genuine passion for helping brands connect meaningfully with their audiences. Please note I will be moivng to the UK in January, I carry a Brisit passwor dand the right to work.

Available to hire

I’m a Social Media Manager and Digital Strategist with over six years of experience helping brands grow through intentional, data-driven content and community-led marketing.

My background spans hospitality, lifestyle, travel, NGOs, and small business development, and I specialise in crafting strategies rooted in audience psychology, storytelling, and trend-responsive creativity. I’ve developed viral campaigns, built online communities of over 50,000 through organic social media, and supported clients across multiple countries.

I bring a blend of strategic insight, hands-on execution, and a genuine passion for helping brands connect meaningfully with their audiences.

Please note I will be moivng to the UK in January, I carry a Brisit passwor dand the right to work.

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Language

English
Fluent

Work Experience

Junior Social Media Assistant
January 1, 2020 - January 1, 2020
Increased LinkedIn messages and leads by 7%; created video and graphics for ad use; built community relationships through engagement.
Production Assistant
January 1, 2017 - January 1, 2017
Planned schedules and set sheets; on-set management and coordination; behind-the-scenes photographer.
Social Media Manager
January 1, 2017 - January 1, 2017
Posting and engagement; strategy development.
Founder at Socially Gathering
January 1, 2020 - November 17, 2025
Founder and strategist; content creator & copywriter for social media channels with +50,000 followers; manager of WhatsApp chats (~3,000 users); event planner and host of monthly events; business growth strategist.
Freelance Social Media Manager at Self-Employed
January 1, 2023 - January 1, 2023
Strategy development for in-house use; head of social media at Lucent Creative; improved engagement by 452%; created content calendars with content and copy; managed 15 client accounts.
Social Media Specialist at Sarah Waller Community Builder
January 1, 2023 - November 17, 2025
Strategist, content creator & copywriter for social media channels of a combined +50,000 followers; manager of WhatsApp chats (~3,000 users); event planner and host of multiple monthly events; business growth strategist.
Social Media Manager (Freelance) at Lucent Creative
January 1, 2023 - January 1, 2023
Strategy development for in-house use; Head of social media; improved engagement; created content calendars; managed 15 client accounts; developed frameworks to ensure viral traction; managed client relations and sales leads.
Founder & Social Media Specialist at Socially Gathering
January 1, 2020 - November 19, 2025
Strategist, content creator & copywriter for Social Media channels with a combined +50,000 followers. Manager of WhatsApp chats for ~30,000 users. Event planner and host of monthly events. Business growth strategist.
Community Builder at Socially Gathering
January 1, 2020 - November 19, 2025
Community builder focusing on engagement, growth strategies, and stakeholder relations.

Education

Add your educational history here.

Qualifications

Bachelor of Art in Film & Television
January 11, 2030 - January 1, 2017
Certificates in Digital Marketing
January 11, 2030 - November 17, 2025
Bachelor's degree
January 11, 2030 - January 1, 2017
Digital Marketing Certificates
January 11, 2030 - November 17, 2025
Automation & Meta Paid Advertising Certificates
January 11, 2030 - November 17, 2025
Bachelor of Arts in Film & Television
January 11, 2030 - January 1, 2017
Certificates in Digital Marketing
January 11, 2030 - November 19, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services