I am a passionate, intuitive, and creative marketing professional with 22+ years navigating B2B, B2C, and B2E landscapes. From leading multi-channel campaigns to reshaping brand narratives, I thrive on turning data and psychology into practical, growth-focused strategies. As a CIM Level 6 marketer, I balance big-picture thinking with hands-on execution, always aiming to humanize brands and deliver measurable outcomes. I’m comfortable working autonomously in fast-paced environments and love turning insights into tangible results that scale.

Sarah Whyke

I am a passionate, intuitive, and creative marketing professional with 22+ years navigating B2B, B2C, and B2E landscapes. From leading multi-channel campaigns to reshaping brand narratives, I thrive on turning data and psychology into practical, growth-focused strategies. As a CIM Level 6 marketer, I balance big-picture thinking with hands-on execution, always aiming to humanize brands and deliver measurable outcomes. I’m comfortable working autonomously in fast-paced environments and love turning insights into tangible results that scale.

Available to hire

I am a passionate, intuitive, and creative marketing professional with 22+ years navigating B2B, B2C, and B2E landscapes. From leading multi-channel campaigns to reshaping brand narratives, I thrive on turning data and psychology into practical, growth-focused strategies. As a CIM Level 6 marketer, I balance big-picture thinking with hands-on execution, always aiming to humanize brands and deliver measurable outcomes. I’m comfortable working autonomously in fast-paced environments and love turning insights into tangible results that scale.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Founder at Ey-Up Marketing
April 1, 2026 - Present
Founder of Ey-Up Marketing, delivering PAYG marketing to help businesses access senior level marketing expertise on a flexible basis. Focus on integrated multichannel campaigns and brand development.
Marketing Manager at Lock & Auto Locksmith
October 1, 2024 - November 1, 2025
Led digital transformation: overhauled the digital storefront, launched two new websites, implemented a CRM system, and achieved top organic rankings on non-branded keywords through content optimization and SEO.
Marketing Manager at Sheffield Lock & Auto Locksmith
November 1, 2025 - March 1, 2026
Reassessing career path during this period while continuing to provide marketing leadership and drive brand growth.
Digital Marketing Project Work at Various Sectors
July 1, 2022 - February 1, 2024
Delivered digital marketing projects across immigration law, luxury kitchen appliance retailer, and marketing agencies; fixed broken SEO, refreshed content strategies and website navigation; supported migration to new platforms.
Marketing Manager at Card Cutters
November 1, 2017 - December 1, 2019
Overhauled entire marketing function for UK, Ireland & UAE; created seamless websites, refreshed content, improved SEO; achieved savings of £100,000 in annual costs by centralising marketing operations.
Marketing Contracts Work at Various Clients
January 1, 2015 - December 31, 2018
Provided digital marketing consultancy for electrical engineers, software engineers, marketing agencies, school uniform providers, health and social care, and school uniform providers—primarily work on website transformations, SEO and content.
Internal Communications Business Partner at Freeman's Gratton / Serco
January 1, 2011 - January 1, 2014
Successfully led internal communications and engagement strategy for over 800 call centre employees.
Owner/Marketing Manager at Lush Green Landscapes
January 1, 2012 - January 1, 2022
In charge of the family business marketing and promotions using low-cost tactics for maximum impact.
Marketing Projects Officer at SYPTE
January 1, 2004 - January 1, 2011
Led major branding projects, campaigns, merchandising, internal marketing and implemented processes and procedures.
Retail & Sales at Travel Industry
January 1, 1996 - January 1, 2004
Sold holidays, flights and travel products; delivered quality customer service.

Education

Professional Diploma (Level 6) at Chartered Institute of Marketing
January 11, 2030 - May 5, 2026
Professional Certificate (Level 4) at Chartered Institute of Marketing
January 11, 2030 - May 5, 2026
Introductory Certificate (Level 2) at Chartered Institute of Marketing
January 11, 2030 - May 5, 2026

Qualifications

Chartered Institute of Marketing - Professional Diploma (Level 6)
January 11, 2030 - May 5, 2026
Chartered Institute of Marketing - Professional Certificate (Level 4)
January 11, 2030 - May 5, 2026
Chartered Institute of Marketing - Introductory Certificate (Level 2)
January 11, 2030 - May 5, 2026
Level 3 Behavioral Psychology
January 11, 2030 - May 5, 2026
CBT (Level 3)
January 11, 2030 - May 5, 2026

Industry Experience

Professional Services, Retail, Software & Internet, Media & Entertainment, Travel & Hospitality, Manufacturing, Education