Hi! I'm Sara, an illustrator and surface designer with a passion for creating artwork that resonates with consumers. Recently working as a product development designer at TJX, I bring a blend of traditional artistry and modern design techniques to every project. Whether you're looking for custom greeting cards, surface patterns, invitations or editorial illustrations, I’m eager to collaborate on projects that will elevate your brand. Experience & Accomplishments: Greeting Card Illustrator at Quilling Card for 2 years, designing some of the brand's most popular and best-selling cards. 2 Award Nominations at the Greeting Card Association's 35th Annual LOUIE Awards for my innovative and creative designs. Designs featured in industry trend reports and gift guides, highlighting my ability to create on-trend, consumer-friendly artwork. Created designs for international collections in the UK, Japan, and Australia, showcasing my adaptability to different markets and design preferences. Notable Clients: American Greetings – Papyrus Barnes & Noble – Paper Source The Longwood Gardens Design Design My Specialties Include: Greeting Card Illustration: Beautiful, heartfelt designs that connect with consumers. Surface Pattern Design: Intricate, eye-catching patterns for products and packaging. Invitation Design: Personalized designs for weddings, events, and special occasions. Traditional Art: Watercolor, mixed media, pen drawing – bringing a hand-crafted touch to digital designs. Digital Illustration: Digital oil painting, vector art, and proficiency in Adobe Photoshop and Illustrator to create polished, professional designs. Why Choose Me? With years of experience creating designs for some of the biggest names in the industry, I understand what it takes to develop artwork that not only looks beautiful but also connects with consumers on an emotional level. Whether you're a small business, a large corporation, or anything in between, I’ll bring my expertise to help you achieve your creative vision.

Sara Goldberg

Hi! I'm Sara, an illustrator and surface designer with a passion for creating artwork that resonates with consumers. Recently working as a product development designer at TJX, I bring a blend of traditional artistry and modern design techniques to every project. Whether you're looking for custom greeting cards, surface patterns, invitations or editorial illustrations, I’m eager to collaborate on projects that will elevate your brand. Experience & Accomplishments: Greeting Card Illustrator at Quilling Card for 2 years, designing some of the brand's most popular and best-selling cards. 2 Award Nominations at the Greeting Card Association's 35th Annual LOUIE Awards for my innovative and creative designs. Designs featured in industry trend reports and gift guides, highlighting my ability to create on-trend, consumer-friendly artwork. Created designs for international collections in the UK, Japan, and Australia, showcasing my adaptability to different markets and design preferences. Notable Clients: American Greetings – Papyrus Barnes & Noble – Paper Source The Longwood Gardens Design Design My Specialties Include: Greeting Card Illustration: Beautiful, heartfelt designs that connect with consumers. Surface Pattern Design: Intricate, eye-catching patterns for products and packaging. Invitation Design: Personalized designs for weddings, events, and special occasions. Traditional Art: Watercolor, mixed media, pen drawing – bringing a hand-crafted touch to digital designs. Digital Illustration: Digital oil painting, vector art, and proficiency in Adobe Photoshop and Illustrator to create polished, professional designs. Why Choose Me? With years of experience creating designs for some of the biggest names in the industry, I understand what it takes to develop artwork that not only looks beautiful but also connects with consumers on an emotional level. Whether you're a small business, a large corporation, or anything in between, I’ll bring my expertise to help you achieve your creative vision.

Available to hire

Hi! I’m Sara, an illustrator and surface designer with a passion for creating artwork that resonates with consumers. Recently working as a product development designer at TJX, I bring a blend of traditional artistry and modern design techniques to every project. Whether you’re looking for custom greeting cards, surface patterns, invitations or editorial illustrations, I’m eager to collaborate on projects that will elevate your brand.

Experience & Accomplishments:
Greeting Card Illustrator at Quilling Card for 2 years, designing some of the brand’s most popular and best-selling cards.
2 Award Nominations at the Greeting Card Association’s 35th Annual LOUIE Awards for my innovative and creative designs.
Designs featured in industry trend reports and gift guides, highlighting my ability to create on-trend, consumer-friendly artwork.
Created designs for international collections in the UK, Japan, and Australia, showcasing my adaptability to different markets and design preferences.

Notable Clients:
American Greetings – Papyrus
Barnes & Noble – Paper Source
The Longwood Gardens
Design Design

My Specialties Include:
Greeting Card Illustration: Beautiful, heartfelt designs that connect with consumers.
Surface Pattern Design: Intricate, eye-catching patterns for products and packaging.
Invitation Design: Personalized designs for weddings, events, and special occasions.
Traditional Art: Watercolor, mixed media, pen drawing – bringing a hand-crafted touch to digital designs.
Digital Illustration: Digital oil painting, vector art, and proficiency in Adobe Photoshop and Illustrator to create polished, professional designs.

Why Choose Me?
With years of experience creating designs for some of the biggest names in the industry, I understand what it takes to develop artwork that not only looks beautiful but also connects with consumers on an emotional level. Whether you’re a small business, a large corporation, or anything in between, I’ll bring my expertise to help you achieve your creative vision.

See more

Language

English
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Fine Art at Lesley University
September 1, 2017 - December 21, 2021
Illustration + Graphic Design

Qualifications

Award Nomination by the Greeting Card Association
April 18, 2024 - April 18, 2024
In April of 2024, my dedication and creativity were celebrated with two award nominations at the Greeting Card Association's 35th Annual LOUIE Awards, honoring creativity and excellence in the stationary industry.
Greeting Card Illustrator
July 25, 2022 - July 31, 2024
- Conceptualized and produced artwork for diverse quilled greeting card lines, achieving acclaim for creativity and craftsmanship. - Conducted trend research to drive creative design concepts, meeting and exceeding client expectations. - Collaborated with clients and cross-functional design teams to deliver custom projects on time and within budget. - Applied Photoshop techniques to refine and enhance quilled designs. - Utilized Adobe Illustrator and InDesign knowledge to prepare files for both print and quilling production.
Product Development Designer
September 9, 2024 - January 24, 2025
- Supports product development team to design and develop hard home artwork for both adult and children's products. - Edits and manipulates artwork to create repeat patterns for stationary products. - Works with the product development team and prepares artwork for vendors through the prototype process. - Selects colorways and treatments of patterns and determines additional embellishments to stationary products.

Industry Experience

Consumer Goods
    uniE621 Zodiac Collection Quilling Card
    In 2024, I conceptualized and designed an exclusive greeting card collection for Quilling Card. Inspired by the twelve Zodiac signs, this innovative visual voice aimed to expand the consumer base and attract a new demographic. Through a blend of line art, watercolor washes, and digital collage techniques, I crafted a distinctive style and workflow to bring the designs to production. The complete collection may be found here: https://www.twine.net/signin illustrator designer
    uniE621 Botanical Linework Pattern
    I created a series of repeat pattern designs by combining the organic texture of watercolors with the precision and scalability of Adobe Photoshop and Adobe Illustrator. My goal was to blend the natural fluidity of hand-painted watercolors with the versatility of digital tools, resulting in intricate, seamless patterns that could be used across various products and applications. designer illustrator
    uniE621 Surface Design
    I created a series of repeat pattern designs by combining the organic texture of watercolors with the precision and scalability of Adobe Photoshop and Adobe Illustrator. My goal was to blend the natural fluidity of hand-painted watercolors with the versatility of digital tools, resulting in intricate, seamless patterns that could be used across various products and applications. designer illustrator