Dubai-based Social Media & Content Strategist specializing in viral content, brand positioning, and high-conversion storytelling. Experienced in building business and personal brands across beauty, lifestyle, luxury, and food industries through trend-driven content, creative direction, UGC, and social media strategy. Generated 70M+ organic views across platforms and helped scale multiple brands through strategic, performance-focused content systems.…

Sara Khaled

Dubai-based Social Media & Content Strategist specializing in viral content, brand positioning, and high-conversion storytelling. Experienced in building business and personal brands across beauty, lifestyle, luxury, and food industries through trend-driven content, creative direction, UGC, and social media strategy. Generated 70M+ organic views across platforms and helped scale multiple brands through strategic, performance-focused content systems.…

Available to hire

Dubai-based Social Media & Content Strategist specializing in viral content, brand positioning, and high-conversion storytelling. Experienced in building business and personal brands across beauty, lifestyle, luxury, and food industries through trend-driven content, creative direction, UGC, and social media strategy. Generated 70M+ organic views across platforms and helped scale multiple brands through strategic, performance-focused content systems.

See more

Skills

Experience Level

Language

Arabic
Fluent
Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
German
Beginner

Work Experience

Social Media Strategist & Info Producer at Finit Agency, Milan & Dubai
January 1, 2024 - Present
Generated 30M+ organic views across Instagram, TikTok, and Facebook with viral, trend-driven content. Developed custom marketing strategies to drive engagement, follower growth, and lead conversion. Optimized campaigns using analytics and A/B testing to maximize ROI. Managed multiple client accounts, launching products and services with tailored social media campaigns. Created creative content and directed campaign execution from strategy to delivery, ensuring alignment with client goals. Analyzed performance metrics to optimize results and maximize ROI.
Self-employed Social Media & Digital Marketing Strategist
January 1, 2022 - Present
Run social media business generating over 30 million views and driving client sales. Skilled in digital strategies, audience growth, and brand storytelling, delivering results under pressure in global environments.
Marketing & Content Strategist at Onix Aviation Marketing, Dubai
January 1, 2022 - Present
Developed and managed digital marketing and content strategies for aviation clients. Supported campaigns for major aviation events including the Dubai Airshow and Aviation Africa Summit, ensuring strategic and on-brand messaging. Assisted with campaign analysis and optimization in a highly competitive and regulated aviation marketing sector. Created compelling advertising content for Meta platforms aligned with brand identity and target audiences. Managed and optimized paid social media campaigns, driving over 50 qualified leads in one month through effective targeting and creative adjustments to maximize ROI and engagement.

Education

Bachelor's Degree in Languages at Erasmus University Rotterdam
January 1, 2019 - January 1, 2022
Corporate Communication and Public Relations at IULM University, Milan, Italy
January 1, 2022 - September 3, 2025
Bachelor's Degree at IULM University, Milan, Italy
January 11, 2030 - July 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Transportation & Logistics, Travel & Hospitality, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet

Skills

Experience Level