Sara Lemos

Spearheaded SEO business strategy for Augment, aligning with company growth objectives and driving new business opportunities. Provided strategic guidance as part of Augment’s leadership team, improving decision-making and operations. Introduced new services and expanded into new markets with strategic partnerships. Led innovation and process improvements, reducing pitch proposal turnaround time by 50%. Secured 70% success rate in new business acquisition and achieved 40% Gross Margin improvement in 2023 by implementing new business direction.

Drove profit and growth across Asia for the creative services division covering Hong Kong, Singapore, Thailand, Malaysia, and India. Led and inspired a team of 25 creative and digital marketing experts to deliver bespoke marketing campaigns. Developed and implemented standard operating procedures and workflows to optimize processes. Resolved workflow issues, supported business growth, initiated and secured ongoing business with three new client accounts. Hit revenue targets within the first year and expanded digital service offerings to scale operations.

Led profit and growth across social, mobile, programmatic, and performance divisions in APAC. Grew each division as its own business with clear goals to achieve digital growth targets. Managed a team of digital media experts, collaborated with regional account management and media buying teams. Secured new business and expanded client relationships, including onboarding Michelin as a new regional client. Grew client base from 1 to 19 in two years and focused on operational excellence to improve campaign efficiency.