The Brief The client needed a magazine to serve their institutional clients across North and South Asia, a guide to the future of treasury that could stand apart from generic financial communications. The challenge was to design something that felt simultaneously premium, strategic and genuinely useful: a publication treasurers would keep and reference, not discard. The Approach The design system was built around a dark, high-contrast palette with deep navy backgrounds and electric accent tones, reflecting both client's corporate identity and the forward-looking, technology-driven content. Data visualisations, pull quotes and infographics were designed to be the first thing a reader engages with, creating entry points into dense financial content without dumbing it down.
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- Graphic Designer
- Illustrator