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Hi, I'm Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes. I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.…Hi, I'm Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes. I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.

Sara Villena

Product Designer, UX Designer, UI Designer, +3

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Hi, I'm Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes. I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.…Hi, I'm Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes. I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.

Available to hire

Hi, I’m Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes.

I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Graphic Digital Designer at Remote Native GmbH (Agency)

January 1, 2025 - Present

In a B2B context, supported client acquisition through the design of high-performing Meta ad creatives; designed a Shopify-integrated landing page end-to-end UI; collaborated with developers to align design decisions with technical constraints and ensure high-quality implementation; created conversion-focused ad creatives for luxury clients; integrated AI tools (Nano Banana and Veo 3.1) to accelerate ideation, video generation, and creative experimentation.

Graphic Digital Designer at GeroDigital (Agency)

January 1, 2022 - January 1, 2025

Designed and iterated high-volume B2C performance creatives for Meta, Google, and TikTok; partnered with PMMs to optimise assets based on campaign data; led TikTok creative strategy, achieving significant CPL reductions and above-average CTRs through A/B testing and data-driven iterations; streamlined operations with ClickUp workflows and authored a Performance Design Best Practices Manual; managed creative execution for enterprise clients in regulated industries, balancing strict brand guidelines with performance goals.

Social Media Designer at QA Publicidade (Agency)

January 1, 2021 - January 1, 2022

Designed creative assets for Facebook and Instagram to improve engagement and content consistency; developed cohesive editorial campaigns aligned with brands' positioning and communication strategy.

Graphic Designer at Pluricosmética

January 1, 2019 - January 1, 2021

Increased e-commerce daily revenue from €1,000 to €15,000 through strategic marketing content and performance-driven ad design; led 3 60º campaigns across digital and physical channels, including in-store communication for 75 retail locations; collaborated with internationally recognised beauty brands such as L’Oréal, Maybelline, and NYX, ensuring brand consistency across digital campaigns and in-store communication.

Junior Graphic Designer at Ambar

January 1, 2016 - January 1, 2019

Designed stationery products and supported new product launches; collaborated with major brands such as Red Bull and TAP on branded product and catalog design.

Graphic Digital Designer at Gero Digital (Agency)

January 1, 2022 - January 1, 2025

Designed and iterated high-volume B2C performance creatives for Meta, Google, and TikTok, partnering with PMMs to optimise assets based on campaign data. Led TikTok creative strategy, achieving significant CPL reductions and above-average CTRs through A/B testing and data-driven iterations. Streamlined operations by implementing ClickUp workflows and authored a Performance Design Best Practices Manual. Managed creative execution for enterprise clients in regulated industries, balancing strict brand guidelines with performance goals (e.g., Fidelidade, Repsol, BUPA).