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Hi, I'm Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes. I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.…Hi, I'm Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes. I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.

Sara Villena

Product Designer, UX Designer, UI Designer, +3

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Hi, I'm Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes. I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.…Hi, I'm Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes. I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.

Available to hire

Hi, I’m Sara Villena, a performance-driven Product / Growth Designer with a strong background in UX/UI, paid media, and conversion-focused design. I build high-performing ads, landing pages, and digital products across B2C and B2B environments, and I bridge design, marketing, and product teams to improve creative efficiency, user experience, and measurable business outcomes.

I thrive with real constraints, fast-paced experimentation, and data-informed decision-making, collaborating closely with cross-functional teams to turn insights into scalable design systems and growth-driven results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Graphic Digital Designer at Remote Native GmbH (Agency)

January 1, 2025 - Present

In a B2B context, supported client acquisition through the design of high-performing Meta ad creatives; designed a Shopify-integrated landing page end-to-end UI; collaborated with developers to align design decisions with technical constraints and ensure high-quality implementation; created conversion-focused ad creatives for luxury clients; integrated AI tools (Nano Banana and Veo 3.1) to accelerate ideation, video generation, and creative experimentation.

Graphic Digital Designer at Gero Digital (Agency)

January 1, 2022 - January 1, 2025

Designed and iterated high-volume B2C performance creatives for Meta, Google, and TikTok, partnering with PMMs to optimise assets based on campaign data. Led TikTok creative strategy, achieving significant CPL reductions and above-average CTRs through A/B testing and data-driven iterations. Streamlined operations by implementing ClickUp workflows and authored a Performance Design Best Practices Manual. Managed creative execution for enterprise clients in regulated industries, balancing strict brand guidelines with performance goals (e.g., Fidelidade, Repsol, BUPA).

Graphic Digital Designer at GeroDigital (Agency)

January 1, 2022 - January 1, 2025

Designed and iterated high-volume B2C performance creatives for Meta, Google, and TikTok; partnered with PMMs to optimise assets based on campaign data; led TikTok creative strategy, achieving significant CPL reductions and above-average CTRs through A/B testing and data-driven iterations; streamlined operations with ClickUp workflows and authored a Performance Design Best Practices Manual; managed creative execution for enterprise clients in regulated industries, balancing strict brand guidelines with performance goals.

Social Media Designer at QA Publicidade (Agency)

January 1, 2021 - January 1, 2022

Designed creative assets for Facebook and Instagram to improve engagement and content consistency; developed cohesive editorial campaigns aligned with brands' positioning and communication strategy.

Graphic Designer at Pluricosmética

January 1, 2019 - January 1, 2021

Increased e-commerce daily revenue from €1,000 to €15,000 through strategic marketing content and performance-driven ad design; led 3 60º campaigns across digital and physical channels, including in-store communication for 75 retail locations; collaborated with internationally recognised beauty brands such as L’Oréal, Maybelline, and NYX, ensuring brand consistency across digital campaigns and in-store communication.

Junior Graphic Designer at Ambar

January 1, 2016 - January 1, 2019

Designed stationery products and supported new product launches; collaborated with major brands such as Red Bull and TAP on branded product and catalog design.