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I’m a Product Designer with 5+ years of experience shipping mobile and web products end-to-end. My strength is turning ambiguous problems into simple, consistent interfaces—and building scalable design systems that keep experiences coherent at scale. I collaborate closely with product, engineering, and research to own problems from concept to ship. I also use AI-assisted tools (Cursor, Claude, Claude Code) to prototype quickly, explore design directions, and then apply craft and human judgment to deliver polished, user-centered work.…I’m a Product Designer with 5+ years of experience shipping mobile and web products end-to-end. My strength is turning ambiguous problems into simple, consistent interfaces—and building scalable design systems that keep experiences coherent at scale. I collaborate closely with product, engineering, and research to own problems from concept to ship. I also use AI-assisted tools (Cursor, Claude, Claude Code) to prototype quickly, explore design directions, and then apply craft and human judgment to deliver polished, user-centered work.

Sara Sohrabi

Product Designer, UX Designer, UI Designer

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I’m a Product Designer with 5+ years of experience shipping mobile and web products end-to-end. My strength is turning ambiguous problems into simple, consistent interfaces—and building scalable design systems that keep experiences coherent at scale. I collaborate closely with product, engineering, and research to own problems from concept to ship. I also use AI-assisted tools (Cursor, Claude, Claude Code) to prototype quickly, explore design directions, and then apply craft and human judgment to deliver polished, user-centered work.…I’m a Product Designer with 5+ years of experience shipping mobile and web products end-to-end. My strength is turning ambiguous problems into simple, consistent interfaces—and building scalable design systems that keep experiences coherent at scale. I collaborate closely with product, engineering, and research to own problems from concept to ship. I also use AI-assisted tools (Cursor, Claude, Claude Code) to prototype quickly, explore design directions, and then apply craft and human judgment to deliver polished, user-centered work.

Available to hire

I’m a Product Designer with 5+ years of experience shipping mobile and web products end-to-end. My strength is turning ambiguous problems into simple, consistent interfaces—and building scalable design systems that keep experiences coherent at scale.

I collaborate closely with product, engineering, and research to own problems from concept to ship. I also use AI-assisted tools (Cursor, Claude, Claude Code) to prototype quickly, explore design directions, and then apply craft and human judgment to deliver polished, user-centered work.

Skills

Product Design

Figma

Experience Level

Product Design

Expert

Figma

Expert

Work Experience

Product Designer · Mobile & Web at Inova@vAi

January 1, 2025 - January 1, 2026

Cut new-user onboarding from 5 steps to 3 by restructuring the flow around traveler tasks completed first, reducing friction for a diverse passenger base before first use. Designed 200+ screens and a 100+ component system across mobile and web, delivering a full design turnaround in a single sprint. Shifted the product from passive viewing to personalized consumer journeys through an AI-driven content discovery and recommendation experience that adapts the UI to each traveler’s context.

Product Designer · Web at evolo.ai

January 1, 2023 - January 1, 2025

Built a scalable design system with 20+ components across 50+ screens to enforce brand consistency platform-wide and reduce design-to-release time. Improved prototype feedback effectiveness by embedding user-centric practices into the product testing cycle and shaping pre-launch positioning. Worked across the web product lifecycle to align design decisions with testing and release goals.

Freelance Product Designer

January 1, 2023 - Present

Delivered 10+ projects for 5+ clients across mobile apps, e-commerce, websites, and B2B products by owning each engagement end-to-end from discovery through shipped design. Redesigned a desktop-only fashion store into a mobile-responsive shopping experience (~100 pages) and streamlined checkout in 4 weeks. Designed interactive experiences for a studio that bridged physical products with digital interfaces, improving knowledge retention (~35%) and user satisfaction (~40%) via feedback systems and AI-agent conversation flows. Created conversion-oriented responsive landing pages while translating brand identity across formats.

UX Research Intern at Utradea

January 1, 2022 - January 1, 2022

Analyzed usability feedback from 30+ users to guide wireframe and prototype revisions. Produced LogRocket analytics reports to pinpoint priority gaps across three core features and inform iteration priorities.

Product Designer · Mobile at SAVVII Group Inc

January 1, 2022 - January 1, 2023

Reduced credit-card application flow from 14 screens to 9 by restructuring steps and removing friction points surfaced in focus groups. Designed 300+ screens and a 100+ component library across five product launches to align designers and engineers and communicate design rationale to stakeholders. Shipped core commerce features including in-app payments within six weeks by synthesizing cross-functional input from engineering and compliance.

UX/UI Designer · Web at Tu@fy

January 1, 2019 - January 1, 2021

Reduced user drop-off on critical flows by creating detailed user flows and wireframes in daily collaboration with PMs and engineers. Supported end-to-end improvements to web UX through iterative design work focused on key conversion and usability paths.