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Hello! I’m Sara, a marketing professional specializing in Digital Marketing and Artificial Intelligence, with experience in social media management, content strategy, and multichannel campaigns. I’m skilled in SEO, paid media, and performance reporting, with expertise in Canva, Excel, and Google Ads. I thrive on coordinating projects and aligning marketing initiatives with business goals to drive visibility, engagement, and lead generation. I’m fluent in English and Spanish, with excellent communication, organizational, and problem-solving skills, and a passion for innovation and data-driven strategies. I enjoy turning ideas into well-executed campaigns and love learning new tools to optimize results.…Hello! I’m Sara, a marketing professional specializing in Digital Marketing and Artificial Intelligence, with experience in social media management, content strategy, and multichannel campaigns. I’m skilled in SEO, paid media, and performance reporting, with expertise in Canva, Excel, and Google Ads. I thrive on coordinating projects and aligning marketing initiatives with business goals to drive visibility, engagement, and lead generation. I’m fluent in English and Spanish, with excellent communication, organizational, and problem-solving skills, and a passion for innovation and data-driven strategies. I enjoy turning ideas into well-executed campaigns and love learning new tools to optimize results.

Sara Sojo Soto

Content Creator, Content Strategist, Social Media Manager, +2

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Hello! I’m Sara, a marketing professional specializing in Digital Marketing and Artificial Intelligence, with experience in social media management, content strategy, and multichannel campaigns. I’m skilled in SEO, paid media, and performance reporting, with expertise in Canva, Excel, and Google Ads. I thrive on coordinating projects and aligning marketing initiatives with business goals to drive visibility, engagement, and lead generation. I’m fluent in English and Spanish, with excellent communication, organizational, and problem-solving skills, and a passion for innovation and data-driven strategies. I enjoy turning ideas into well-executed campaigns and love learning new tools to optimize results.…Hello! I’m Sara, a marketing professional specializing in Digital Marketing and Artificial Intelligence, with experience in social media management, content strategy, and multichannel campaigns. I’m skilled in SEO, paid media, and performance reporting, with expertise in Canva, Excel, and Google Ads. I thrive on coordinating projects and aligning marketing initiatives with business goals to drive visibility, engagement, and lead generation. I’m fluent in English and Spanish, with excellent communication, organizational, and problem-solving skills, and a passion for innovation and data-driven strategies. I enjoy turning ideas into well-executed campaigns and love learning new tools to optimize results.

Available to hire

Hello! I’m Sara, a marketing professional specializing in Digital Marketing and Artificial Intelligence, with experience in social media management, content strategy, and multichannel campaigns. I’m skilled in SEO, paid media, and performance reporting, with expertise in Canva, Excel, and Google Ads. I thrive on coordinating projects and aligning marketing initiatives with business goals to drive visibility, engagement, and lead generation.

I’m fluent in English and Spanish, with excellent communication, organizational, and problem-solving skills, and a passion for innovation and data-driven strategies. I enjoy turning ideas into well-executed campaigns and love learning new tools to optimize results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Marketing Assistant at Grupo Planeta (PFU)

June 1, 2025 - Present

Developed and monitored daily dashboards to track key marketing performance indicators. Managed voice tracking and coordination, ensuring accuracy and timely processing. Oversaw campaign actions and coordination with digital suppliers, including vertical portals. Assisted in the creation and performance monitoring of digital marketing campaigns across multiple channels. Assisted in lead generation strategies through paid advertising efforts. Managed CRM systems to track, control, and analyze lead behavior and sales funnel performance. Contributed to the design and development of landing pages aligned with campaign goals and user experience best practices.

Content Creator & Digital Marketer Freelancer at Freelancer (Costa Rica)

December 31, 2024 - October 20, 2025

Developed engaging digital content and marketing campaigns to promote educational services. Managed social media platforms and online advertising, increasing audience reach. Provided client support, ensuring excellent customer service and engagement.

Remote - Part-time Social Media Manager at Genesis Creative Agency

December 31, 2024 - October 20, 2025

Designed and executed content strategies tailored to brand identity and audience engagement (Instagram, LinkedIn, Facebook, TikTok). Created compelling copy for social media posts, particularly in the legal and medical sectors. Managed and analyzed social media campaigns, optimizing reach and engagement.

Primary Teacher & Educational Content Developer at La Palabra de Vida Bilingual School

December 31, 2023 - October 20, 2025

Developed and delivered interactive lesson plans integrating digital tools. Managed online learning platforms, optimizing virtual education experiences. Coordinated with parents, educators, and specialists to enhance student performance.