Head of Creative at Watts & Co.

Lead brand identity work and establish visual guidelines across Watts & Co. and two subsidiary brands (J. Wippell & Co. and J&M Sewing), positioning each brand in different market segments. Ensure brand alignment across the wider team for consistent visual output. Manage and onboard a team of five remote creative freelancers. Creative direct studio and on-location photoshoots and oversee visual merchandising (showrooms, window displays, and off-site set ups). Design and produce printed and digital marketing collateral including packaging. Optimise creative/logistics workflow through updated processes. Create and sample fabric designs, showpieces, and new stock ranges. Collaborate with marketing stakeholders on the Watts & Co. website redesign. Source and liaise with premium suppliers within budget, and present creative work to upper management and stakeholders.

Creative Designer at Watts & Co.

Create digital mock-ups of bespoke garments for customers. Design printed and digital marketing collateral. Create showpieces and design fabric patterns. Learn digital embroidery design software while developing market-specific knowledge. Identify problem areas in working processes and offer solutions. Organise the creative department’s filing system.

PR Assistant at LX PR

Support account managers with administrative tasks including logging press coverage, managing diaries, and maintaining client databases/mailing lists. Write press release copy, design event invitations, and assist at events by liaising with venues and setting up on the day. Handle daily administrative work including negotiating budgets and purchasing studio materials. Use social media channels to increase client base through illustration, photo, and video content. Present and speak publicly while teaching drawing workshops online and in person. Conduct ongoing research and self-development across art practices.

Social Media Manager at Super Lyan

Manage social media presence across multiple platforms for promotion and networking using scheduling tools. Create and adapt content via copywriting and photography for different channels. Advise on social media strategies and monitor, report, and analyze performance.

Work independently to identify and approach potential clients with tailored visual content, building and sustaining strong relationships. Collaborate with clients as part of a team to communicate, support, and solve design problems while ensuring expectations are met with high attention to detail. Clients include Absolut Vodka, Bacardi, United Airlines, and Knight Frank.

Consult with and advise clients, building and maintaining strong client relationships. Manage budgets, invoices, stock, and place orders. Adhere to health and safety standards. Continue professional development through courses, teaching, and trend research.