Available to hire
Hi, I’m Sara, a strategic and innovative UX and E-Commerce professional with 15 years of experience working with startups, Fortune 500 companies, and small businesses. I love driving high revenue growth by crafting user-focused designs and strategies across various sectors including tech, healthcare, wellness, and retail.
I have a passion for creating intuitive and scalable design systems, managing product launches, and refining user experiences. Whether through leading UX initiatives or consulting on web redesign projects, I’m dedicated to delivering results that enhance both customer satisfaction and business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of UX at Paubox
January 31, 2023 - July 18, 2025Led all UX/UI initiatives for a healthcare SaaS platform, including product strategy, user research, and design/content. Designed a scalable design system in Figma and executed a full product redesign based on in depth quantitative and qualitative research. Reduced development cycle from 18 to 7 months, preventing major client churn through robust feature enhancements executed via an intuitive, user-friendly design.
Head of UX at Paubox
January 1, 2023 - July 18, 2025Led all UX/UI initiatives for a healthcare SaaS platform, including product strategy, user research, and design/content. Designed a scalable design system in Figma and executed a full product redesign based on in-depth quantitative and qualitative research. Reduced development cycle from 18 to 7 months, preventing major client churn through robust feature enhancements executed via an intuitive, user-friendly design.
Founder & Experience Director at Amata Ventures, LLC
December 31, 2022 - July 18, 2025Developed a detailed business plan and pitch deck to secure $2M in investment capital for purchasing a 45-acre property hosting retreats, weddings, and Airbnb stays. Successfully raised capital from private investors and banks. Handled full brand development, digital marketing, guest experiences, and event coordination at the property, which earned 5-star reviews.
Founder & Experience Director at Amata Ventures, LLC
December 31, 2022 - July 18, 2025Created a detailed business plan and pitch deck supporting the generation of $2M in investment capital to purchase a 45-acre property to host retreats, weddings, and Airbnb stays. Raised capital from private investors and banks. Managed full brand development, digital marketing, guest experiences, and event coordination, achieving 5-star reviews.
Director of New Media/E-Commerce at Web.com
October 31, 2018 - July 18, 2025Led a high-performance team reporting to the C-suite overseeing all website design, UX, email marketing, SEO, product design, digital marketing, and social content for high-traffic E-Commerce sites generating $5M+ monthly revenue. Redesigned Web.com’s website, rewriting all content which boosted sales by 33% in six months. Innovated and launched several SaaS products with multimillion-dollar revenue. Lead Designer and Product Manager for LogoYes, Web.com's #1 organic acquisition channel. Developed and managed the Small Business Forum (600K+ monthly views) and consolidated support content into a new help center, significantly reducing inbound support calls.
Director of New Media/E-Commerce at Web.com
October 1, 2018 - July 18, 2025Led a high-performance team reporting to C-suite, overseeing website design, UX, email marketing, SEO, product design, digital marketing, and social content for high-traffic e-commerce websites generating $5M+ revenue monthly. Redesigned Web.com’s website including rewriting all site content, boosting product sales by 33% in six months. Innovated and launched several SaaS products with multimillion-dollar revenue. Led design and product management for LogoYes, Web.com's #1 organic acquisition channel. Managed Small Business Forum with 600K+ monthly views, coordinating external agencies and offshore resources. Centralized support content, reducing inbound support call volume.
Principal UX Consultant & Web Director at Interstellar Designs
October 1, 2018 - PresentSpearheaded numerous website redesign projects, content, and marketing copy for startups and SMBs, including a cryptocurrency startup and multiple medical practices. Contracted by F+W Media to redesign E-Commerce websites to increase advertising revenue, driving a 5X increase within 90 days. Initiated a membership model that resulted in a new revenue stream. Served as Website Director for The Paleo Diet Company’s site relaunch, delivering branding, design, IA, UX, and content improvements that increased traffic and revenue.
Principal UX Consultant & Web Director at Interstellar Designs
October 1, 2018 - PresentSpearheaded numerous website redesign projects, content and marketing copy for startups and SMBs, including a cryptocurrency startup and multiple medical practices. Contracted by F+W Media to redesign their E-Commerce websites to increase advertising revenue, supporting a 5X increase within 90 days. Initiated a membership model creating a new revenue stream. Served as Website Director for The Paleo Diet Company’s site relaunch; improved branding, design, IA, UX and content, increasing traffic and revenue.
Marketing Manager, EHT Division at Accenture
April 30, 2009 - July 18, 2025Led digital marketing strategy and content for the Electronic & High-Tech consulting practice. Increased lead generation by 150% through website UX and content overhaul. Delivered a branding campaign that generated $50M+ in new business via storytelling.
Marketing Manager, EHT Division at Accenture
April 1, 2009 - July 18, 2025Led digital marketing strategy and content for the Electronic & High-Tech consulting practice. Increased lead generation by 150% through website UX and content overhaul. Delivered a branding campaign that generated over $50M in new business via storytelling.
Head of UX Design at McKesson
March 1, 2006 - July 18, 2025Founded and led an internal UX agency reporting to the CMO that supported branding, usability, product design, content creation, and usability testing across all McKesson business units.
Head of UX Design at McKesson
March 1, 2006 - July 18, 2025Founded and led an internal UX agency supporting branding, usability, product design, content creation, and usability testing for all McKesson business units, reporting to the CMO.
Education
Bachelor's Degree at Barnard College
January 11, 2030 - July 18, 2025Studies in Digital Design & Multimedia at Art Institute of Atlanta
January 11, 2030 - July 18, 2025Qualifications
Certified in Website Usability, Nielsen Norman Group
January 1, 2006 - December 31, 2006Certified in SEO, Bruce Clay Institute
January 1, 2007 - December 31, 2007Certified in Website Usability
January 1, 2006 - December 31, 2006Certified in SEO
January 1, 2007 - December 31, 2007Industry Experience
Healthcare, Computers & Electronics, Media & Entertainment, Real Estate & Construction, Professional Services, Software & Internet, Retail, Travel & Hospitality, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer in Florala today.