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I am a strategic and hands-on social media and digital marketing professional with experience building brands and driving engagement across ecommerce and retail. I love turning ideas into actionable campaigns and collaborating with influencers to create authentic, revenue-driving content. I am equally comfortable with strategy and execution, focusing on measurable results and purpose-driven brand communication. I thrive in fast-paced environments and enjoy translating complex briefs into clear, impactful campaigns that resonate with audiences.…I am a strategic and hands-on social media and digital marketing professional with experience building brands and driving engagement across ecommerce and retail. I love turning ideas into actionable campaigns and collaborating with influencers to create authentic, revenue-driving content. I am equally comfortable with strategy and execution, focusing on measurable results and purpose-driven brand communication. I thrive in fast-paced environments and enjoy translating complex briefs into clear, impactful campaigns that resonate with audiences.

Saray Carranza

Social Media Manager, Brand Strategist, Digital Marketer, +1

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I am a strategic and hands-on social media and digital marketing professional with experience building brands and driving engagement across ecommerce and retail. I love turning ideas into actionable campaigns and collaborating with influencers to create authentic, revenue-driving content. I am equally comfortable with strategy and execution, focusing on measurable results and purpose-driven brand communication. I thrive in fast-paced environments and enjoy translating complex briefs into clear, impactful campaigns that resonate with audiences.…I am a strategic and hands-on social media and digital marketing professional with experience building brands and driving engagement across ecommerce and retail. I love turning ideas into actionable campaigns and collaborating with influencers to create authentic, revenue-driving content. I am equally comfortable with strategy and execution, focusing on measurable results and purpose-driven brand communication. I thrive in fast-paced environments and enjoy translating complex briefs into clear, impactful campaigns that resonate with audiences.

Available to hire

I am a strategic and hands-on social media and digital marketing professional with experience building brands and driving engagement across ecommerce and retail. I love turning ideas into actionable campaigns and collaborating with influencers to create authentic, revenue-driving content.

I am equally comfortable with strategy and execution, focusing on measurable results and purpose-driven brand communication. I thrive in fast-paced environments and enjoy translating complex briefs into clear, impactful campaigns that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Social Media Manager

February 1, 2023 - February 1, 2026

Lead the monthly digital strategy for the Skin care category, integrating content, activations, and brand guidelines across all digital touchpoints. Designed and implemented brand and product launch strategies in Ecuador, including the introduction of Medicube and new Tocobolines, with a focus on brand awareness and positioning. Content planning for modern channels (Depra ti, Eta fashion, Funkyfish, among others), adapting brand guidelines to each retailer's requirements. Management of digital advertising campaigns with external agencies, optimizing investment and aligning execution with awareness objectives. Developed strategies with influencers and content creators (UGC), from briefing to tracking deliverables. Coordinated digital PR activations: mailings, briefs, schedules, and deliverables. Monitored the community and brand perception, identifying trends and opportunities in real time. Analyzed performance based on KPIs for reach, engagement, and earned media, generating optimizati

Marketing Assistant

February 1, 2023 - February 1, 2026

Native Spanish Support in the planning and execution of BTL activations at points of sale, coordinating logistics, external vendors, and timelines to ensure smooth implementation. Direct management of vendor relations, from contracting through on-site monitoring, ensuring compliance with agreements and quality standards. Operational support for retail promotions and campaigns, contributing to the successful execution of brand experiences on the sales floor. Recording and managing supplier invoices, ensuring administrative control and tracking costs associated with each activation.