I am a strategic marketing and brand leader who helps organizations define, position, and grow their brands. I specialize in go-to-market strategies, audience insights, and brand platforms that drive measurable business outcomes. I lead cross-functional teams, facilitate workshops, and partner with senior executives to build data-driven marketing strategies across sectors including retail, healthcare, technology, and nonprofits.…

Sari Stein

I am a strategic marketing and brand leader who helps organizations define, position, and grow their brands. I specialize in go-to-market strategies, audience insights, and brand platforms that drive measurable business outcomes. I lead cross-functional teams, facilitate workshops, and partner with senior executives to build data-driven marketing strategies across sectors including retail, healthcare, technology, and nonprofits.…

Available to hire

I am a strategic marketing and brand leader who helps organizations define, position, and grow their brands. I specialize in go-to-market strategies, audience insights, and brand platforms that drive measurable business outcomes.

I lead cross-functional teams, facilitate workshops, and partner with senior executives to build data-driven marketing strategies across sectors including retail, healthcare, technology, and nonprofits.

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Skills

Experience Level

Language

English
Fluent
French
Fluent

Work Experience

Strategic Marketing Consultant at Freelance / Self-Employed
January 1, 2020 - Present
Provided strategic consulting in brand, audience, marketing content, direct marketing, and digital experience design for clients across North America. Specialized in identifying underserved segments, improving customer engagement, and strengthening brand positioning.
Director, Media Planning (Contract) at Essence Mediacom Canada / GroupM (Division of WPP Media)
January 1, 2024 - January 1, 2025
Directed media strategy, annual planning, and optimization for a major footwear brand across Canada and the U.S. Led strategy and media for a major brand re-launch campaign. Managed a client service team of four.
Strategic Planning Director at Tank Worldwide
January 1, 2020 - January 1, 2024
Led brand and creative strategy, audience research, and go-to-market planning for a variety of healthcare, wellness, and pharmaceutical clients for both DTC and HCP audiences. Developed strategic frameworks and facilitated workshops to guide campaign planning.
Strategic Insights Director at DAC Group
January 1, 2014 - January 1, 2020
Built and led the Strategic Insights practice, combining analytics, research, and brand strategy to support digital marketing performance. Oversaw a team of analysts and strategists, with responsibilities spanning new business development, client strategy, and team mentorship.
Senior Strategist, Digital Consulting at DAC Group
January 1, 2013 - January 1, 2014
Led digital strategy engagements, blending analytics and creative insights to improve performance across digital channels.
Digital Strategic Planner at DAC Group
January 1, 2011 - January 1, 2013
Supported digital programs through research and planning; contributed to client strategy and performance.
Digital Strategist at Twist Image (Later MIRUM / VML)
January 1, 2009 - January 1, 2011
Developed and executed digital marketing strategies, websites, social media campaigns, and innovative online experiences for major clients. Managed cross-functional project teams and led client service delivery.
Account Supervisor at Twist Image
January 1, 2007 - January 1, 2009
Led accounts, managed cross-functional teams, and delivered campaigns for key clients.
Strategic Marketing Consultant at Freelance
January 1, 2020 - Present
Provide strategic consulting in brand, audience, marketing content, direct marketing, and digital experience design for clients across North America. Specialize in identifying underserved segments, improving customer engagement, and strengthening brand positioning.
Director, Media Planning (Contract) at ESSE NCEMEDIACOM CANADA / GROUPM ( Division of WPP Media )
January 1, 2024 - January 1, 2025
Directed media strategy, annual planning, and optimization for a major footwear brand across Canada and the U.S. Led strategy and media for a major brand re-launch campaign. Managed a client service team of four.
Account Supervisor at TWIST IMAGE (Later MIRUM / VML)
January 1, 2007 - January 1, 2009
Managed client relationships, led cross-functional teams, and delivered integrated digital campaigns for key clients.

Education

Bachelor of Commerce – Marketing Major at Concordia University – John Molson School of Business
January 11, 2030 - March 26, 2026
Bachelor of Commerce – Marketing Major at Concordia University – John Molson School of Business
January 11, 2030 - March 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Financial Services, Healthcare, Software & Internet, Media & Entertainment, Non-Profit Organization, Professional Services, Education

Skills

Experience Level