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Hello! I am a marketing and business development professional with a strong passion for consumer goods. I thrive in both team settings and independent work, guided by an outgoing personality and a positive attitude. I have a proven track record of driving growth through innovative marketing strategies and successful new product launches across Singapore and export markets. I enjoy turning insights into action and collaborating across functions to bring brands to life. I excel at building strong brands and scaling them through integrated campaigns, demand planning, and channel-specific strategies. My experience spans regional and global roles, refining my ability to manage complex portfolios, deliver measurable ROI, and partner with sales, finance, and R&D to win in local and international markets.…Hello! I am a marketing and business development professional with a strong passion for consumer goods. I thrive in both team settings and independent work, guided by an outgoing personality and a positive attitude. I have a proven track record of driving growth through innovative marketing strategies and successful new product launches across Singapore and export markets. I enjoy turning insights into action and collaborating across functions to bring brands to life. I excel at building strong brands and scaling them through integrated campaigns, demand planning, and channel-specific strategies. My experience spans regional and global roles, refining my ability to manage complex portfolios, deliver measurable ROI, and partner with sales, finance, and R&D to win in local and international markets.

Kuan Ting Yi Sarita

Marketing Strategist, Brand Strategist, Product Marketer, +2

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Hello! I am a marketing and business development professional with a strong passion for consumer goods. I thrive in both team settings and independent work, guided by an outgoing personality and a positive attitude. I have a proven track record of driving growth through innovative marketing strategies and successful new product launches across Singapore and export markets. I enjoy turning insights into action and collaborating across functions to bring brands to life. I excel at building strong brands and scaling them through integrated campaigns, demand planning, and channel-specific strategies. My experience spans regional and global roles, refining my ability to manage complex portfolios, deliver measurable ROI, and partner with sales, finance, and R&D to win in local and international markets.…Hello! I am a marketing and business development professional with a strong passion for consumer goods. I thrive in both team settings and independent work, guided by an outgoing personality and a positive attitude. I have a proven track record of driving growth through innovative marketing strategies and successful new product launches across Singapore and export markets. I enjoy turning insights into action and collaborating across functions to bring brands to life. I excel at building strong brands and scaling them through integrated campaigns, demand planning, and channel-specific strategies. My experience spans regional and global roles, refining my ability to manage complex portfolios, deliver measurable ROI, and partner with sales, finance, and R&D to win in local and international markets.

Available to hire

Hello! I am a marketing and business development professional with a strong passion for consumer goods. I thrive in both team settings and independent work, guided by an outgoing personality and a positive attitude. I have a proven track record of driving growth through innovative marketing strategies and successful new product launches across Singapore and export markets. I enjoy turning insights into action and collaborating across functions to bring brands to life.

I excel at building strong brands and scaling them through integrated campaigns, demand planning, and channel-specific strategies. My experience spans regional and global roles, refining my ability to manage complex portfolios, deliver measurable ROI, and partner with sales, finance, and R&D to win in local and international markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Kitchen Appliances Marketing Lead (Singapore and Export Markets) at Versuni (formerly Philips Domestic Appliances)

March 1, 2024 - Present

Own the full Kitchen Appliances business in Singapore and export markets, driving top-line growth, market share, and profitability. Plan A&P with ROI and manage end-to-end activation to ensure consistency across brands and channels. Develop portfolio strategy including channel mix, and plan rolling 18-month portfolio across subcategories. Lead all new product launches with feasibility, channel launch strategy, and marketing launch plans; manage phase-in/phase-out. Deliver NPI presentations and trainings. Analyze monthly data (GfK, Euromonitor) for category trends and competitive actions; report key learnings. Own local marketing activation including a 12-month integrated media calendar and all ATL/BTL activations (media planning, content adaptation, influencer, and OOH). Drive demand planning with key accounts to ensure accurate monthly forecasts.

Marketing Lead (Singapore) – UI Singapore at Unilever International

August 1, 2023 - March 1, 2024

Lead total UI Singapore marketing for core and new products to grow scaling brands (Horlicks, Snuggle, CIF, Simple, St Ives). Plan and execute 360 marketing with creative development and digital media plans across IG/FB/TikTok/YT; manage POSM development and end-to-end big launches/events; track post-campaign metrics and ROI for media and events. Partner with BDMs on new product launch plans and retailer pitches; manage Brand Marketing Investment budgets and contribute to Annual Joint Business Planning. Oversee end-to-end planning and execution of marketing activation in collaboration with distributors and retailers.

Global Brand Manager (Unilever International Ice Cream) at Unilever International

November 1, 2021 - March 1, 2024

Led Unilever International’s global Ice Cream business, driving seeding strategy across new markets for Magnum, Ben & Jerry’s, Walls. Developed digital and social plans for seeding and launches, evaluated white-space opportunities, and launched niche brands in markets such as Japan, Hong Kong, and Taiwan. Monitored market trends to generate innovative concepts, and coordinated seeding strategy across Ecommerce, Modern Trade, General Trade, and B2B channels. Supported annual Joint Business Planning and OTIF delivery; collaborated with Finance and R&D on business cases. Achieved +23% YoY category growth in 2023 with GM% improvement of 1500 bps.

Regional Brand Manager (ROA Global Pet Care Brands) at Spectrum Brands Pte Ltd

February 1, 2021 - November 1, 2021

Managed global pet care portfolios (Tetra, SmartBones, Nature’s Miracle, Furminator) across Rest of Asia. Defined brand strategy and campaigns, drove growth through consumer insights and value-focused campaigns, and collaborated with regional teams to enhance saliency. Developed usable marketing toolkits (digital, prints, eCommerce content, in-store activations) and supported product launches, promotions, and pricing strategy. Planned media and digital campaigns, optimized fixed marketing expenditure, and supported sales with joint business planning and trade terms. Guided partner teams for execution and coached distributor sales teams on product knowledge.

Management Trainee (Commercial) at Nestlé Singapore

March 1, 2019 - January 1, 2021

World Food Specialties (WFS) business development: sought new opportunities and white spaces in expat shoppers, premiumisation, and trends via the WFS portfolio. Managed end-to-end business, including strategy, financials, sales, demand planning, and product launches. Developed and executed 360 marketing strategies (brand and trade) and secured partnerships for marketing campaigns. Launched and localized campaigns for Dreyer’s ice cream portfolio, including coordinating with HK Dreyer’s for timelines and new products; delivered 12-month business planning, PR/KOL activities, and cross-functional collaboration. Achieved YoY net sales growth through targeted campaigns.

Product Marketing Associate at Singtel

September 1, 2018 - March 1, 2019

Coordinated Prepaid AOP process with Marketing stakeholders; prepared weekly marketing submissions and performance analyses; conducted ad hoc analysis on key drivers. Built micro-segments for retention and stimulation campaigns; supported product lifecycle and Go-To-Market campaigns; developed a loyalty program framework and executed personalized campaigns. Contributed to Scientific Marketing initiatives, ensuring DNCR policy compliance and performing UAT for new capabilities. Improved customer experience through targeted offers and campaigns.

Programmatic Intern at OMD Singapore

May 1, 2018 - July 1, 2018

Assisted in developing digital media plans and budgets for client campaigns. Set up, managed, and optimized campaigns across DSPs including Google DV360 and The Trade Desk. Managed McDonald’s Love Local campaign, generating insights on audience targeting and creative performance to improve impressions, CTR, and ROI. Participated in platform trainings with Google, The Trade Desk, and Facebook.

Brand Marketing Intern at GSK (GlaxoSmithKline)

January 1, 2017 - December 1, 2017

Supported campaigns for wellness brands (Panadol, Voltaren, Nicotinell) through planning and execution of roadshows, office events, pharmacist talks, and advertising in print, digital, and broadcast channels. Worked with sales teams on budget management and performed market research and data analysis. Assisted with artwork handoffs and coordination with agencies to deliver marketing materials.

Marketing and Business Development Intern at Bakipa

June 1, 2015 - December 1, 2015

Generated marketing ideas to promote the Bakipa App, produced newsletters, social media posts, blog content, and promotional ads. Worked on business development initiatives, handled sales and finances, and performed data analysis of sales and user growth.