IGOR SARKULOV

Available to hire

Senior Product Designer and UX Lead with 17+ years of experience across health-tech, cybersecurity, fintech/crypto, and digital product ecosystems.

About

Senior Product Designer and UX Lead with 17+ years of experience across health-tech, cybersecurity, fintech/crypto, and digital product ecosystems. I lead end-to-end design from discovery and UX strategy to interaction design, UI systems, and scalable design system delivery.

I’m known for fast prototyping, strong cross-functional collaboration, and polished execution—from MVP definition through launch—combining service design and creative direction with measurable improvements in usability, engagement, conversion, retention, and ROI.

  • Joined November 2025

Languages

  • EnglishFluent
  • FinnishFluent
  • UkrainianIntermediate
  • RussianAdvanced
  • Hebrew (modern)Advanced
  • EstonianBeginner

Industry experience

  • Healthcare
  • Software & Internet
  • Retail
  • Professional Services
  • Media & Entertainment
  • Financial Services
  • Gaming
  • Real Estate & Construction
  • Telecommunications
  • Other

Projects · 7

A modern identity system for a sports technology brand, designed around precision, performance, and innovation. I created a scalable logo, visual language, typography, color palette, and digital applications, building a bold and consistent brand experience across web, mobile, and marketing touchpoints.

View the full case study: https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
  • Logo Designer

A mobile-first ecommerce redesign for a Finnish consumer electronics brand focused on premium audio products and wearable technology. I developed the UX strategy, wireframes, high-fidelity interface design, responsive layouts, product and landing pages, checkout improvements, and a scalable Figma design system. The clean Scandinavian visual direction, clear product hierarchy, persuasive content, and frictionless user flows were designed to support faster purchasing decisions and stronger conversion performance.

View the full case study: https://www.twine.net/signin

A compact visual identity system for Riffwise, a browser-native writing utility. I created a responsive logo family, typography pairing, muted deep-green and coral palette, modular patterns, communication icons, and flexible composition rules. The system stays clear and recognizable across product UI, web, and editorial applications.

View the full case study: https://www.twine.net/signin

Work experience· 14 roles

Creative Director · WestendXFi.comFeb 2026 – Present · 10 mos

Build and scale ecommerce growth through creative strategy and performance-minded digital experience work. Lead product service, interactive creative direction, visual systems, product communication, and user-facing web design.

Brand Designer / Product Designer · FreelanceDec 2025 – Present · 1 yr

Deliver brand design, product design, UX concepts, and creative ideation for client projects. Support early-stage product and brand initiatives across visual direction, user experience, and digital execution.

Senior Product Designer · Zaffire Health Technologies BVJan 2025 – Dec 2025 · 1 yr

Led UX/UI design for health-tech MVPs including login flow, blood-test dashboards, questionnaire systems, and knowledge-base experiences. Translated complex health data and questionnaire workflows into clear, usable product flows.

Senior User Experience Designer · Zaffire Health Technologies / Sping Orion / VoorburgJan 2023 – Present · 3 yrs 11 mos
Freelance Product & UX/UI Designer / Project Manager · Zaffire Health Technologies BV / Sping OrionJan 2023 – Present · 3 yrs 11 mos
Head of UX · Reinvest24Jan 2021 – Jan 2022 · 1 yr 1 mo
Senior UX/UI Designer · CoinMetroJan 2020 – Jan 2021 · 1 yr 1 mo
Creative Director · BlueRoad / Hotsnow StudioJan 2020 – Jan 2025 · 5 yrs 1 mo

Education· 8

Bachelor’s Course in Industrial Graphic Arts · Leningrad Art School named after V. A. Serov1983
Diploma in Decorative Arts · Leningrad Secondary Art Technical School No. 111983
Finnish Language Studies · University of Kuopio2030 – 2025
Finnish Language Courses · Adult Education Center Kuopio2030 – 2025

Certifications and awards· 7

Locating of Locating-Incapable Devices (GB 2521668)2030 – 2025
User Interface Feature Generation (US 2013069953)2030 – 2025
Locating of Locating-Incapable Devices (GB 2521668)2030 – 2026
User Interface Feature Generation (US 2013069953)2030 – 2026

Hire IGOR SARKULOV today

Post a job and invite IGOR, or contact them directly. No hidden commission.

Post a job