Senior Product Designer and UX Lead with 17+ years of experience across health-tech, cybersecurity, fintech/crypto, and digital product ecosystems. I lead end-to-end design from discovery and UX strategy to interaction design, UI systems, and scalable design system delivery. I’m known for fast prototyping, strong cross-functional collaboration, and polished execution—from MVP definition through launch—combining service design and creative direction with measurable improvements in usability, engagement, conversion, retention, and ROI.…

IGOR SARKULOV

Senior Product Designer and UX Lead with 17+ years of experience across health-tech, cybersecurity, fintech/crypto, and digital product ecosystems. I lead end-to-end design from discovery and UX strategy to interaction design, UI systems, and scalable design system delivery. I’m known for fast prototyping, strong cross-functional collaboration, and polished execution—from MVP definition through launch—combining service design and creative direction with measurable improvements in usability, engagement, conversion, retention, and ROI.…

Available to hire

Senior Product Designer and UX Lead with 17+ years of experience across health-tech, cybersecurity, fintech/crypto, and digital product ecosystems. I lead end-to-end design from discovery and UX strategy to interaction design, UI systems, and scalable design system delivery.

I’m known for fast prototyping, strong cross-functional collaboration, and polished execution—from MVP definition through launch—combining service design and creative direction with measurable improvements in usability, engagement, conversion, retention, and ROI.

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Skills

Experience Level

Figma
Expert
Product Design
Expert
Leadership
Expert
UI
Expert
Branding
Expert
Prototype
Expert
Brand Identity
Expert
MVP
Expert
Web Design
Expert
Logo
Expert
Copywriting
Intermediate
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Language

English
Fluent
Finnish
Fluent
Ukrainian
Intermediate
Russian
Advanced
Hebrew (modern)
Advanced
Estonian
Beginner

Work Experience

Creative Director at WestendXFi.com
February 1, 2026 - Present
Build and scale ecommerce growth through creative strategy and performance-minded digital experience work. Lead product service, interactive creative direction, visual systems, product communication, and user-facing web design.
Brand Designer / Product Designer at Freelance
December 1, 2025 - Present
Deliver brand design, product design, UX concepts, and creative ideation for client projects. Support early-stage product and brand initiatives across visual direction, user experience, and digital execution.
Senior Product Designer at Zaffire Health Technologies BV
January 1, 2025 - December 1, 2025
Led UX/UI design for health-tech MVPs including login flow, blood-test dashboards, questionnaire systems, and knowledge-base experiences. Translated complex health data and questionnaire workflows into clear, usable product flows.
Senior User Experience Designer at Zaffire Health Technologies / Sping Orion / Voorburg
January 1, 2023 - Present
Lead product design for a modular health-tech platform combining lab-test data, patient questionnaires, and clinician-facing workflows. Created a full Figma design system using Auto Layout, Variants, and Tokens to support scalable delivery; coordinated discovery, prototyping, stakeholder reviews, and MVP execution.
Freelance Product & UX/UI Designer / Project Manager at Zaffire Health Technologies BV / Sping Orion
January 1, 2023 - Present
Lead designer for a modular health-tech platform integrating lab-test data and patient questionnaires; Built complete design system from the ground up using Figma Auto Layout, Variants, and Tokens; Directed cross-disciplinary team and oversaw MVP delivery.
Head of UX at Reinvest24
January 1, 2021 - January 1, 2022
Led complete UX redesign for real estate investment platform, reducing usability issues by 40%.
Senior UX/UI Designer at CoinMetro
January 1, 2020 - January 1, 2021
Designed core features and user interfaces for cryptocurrency exchange platform, contributing to a 35% increase in user retention.
Creative Director at BlueRoad / Hotsnow Studio
January 1, 2020 - January 1, 2025
Founded and led cross-disciplinary digital studio delivering UX, motion, and branding projects. Increased user engagement by over 25% and conversion rates by 20% through targeted design strategies.
Head of UX at Wisdom Health
January 1, 2014 - January 1, 2019
Led UX strategy and design for Wisdom Health Panel 3.0, resulting in a 15% sales increase through data-driven A/B testing.
Service Design Manager at Panzar Europe Oy
May 1, 2013 - January 1, 2014
Executed service design strategy for online game community business unit, increasing active player base by 400%.
Senior UX & Product Designer at F-Secure Corporation
January 1, 2011 - January 1, 2014
Designed user experience for F-Secure KEY (password manager) and App Permissions (privacy tool). Improved overall product usability and contributed to a 30% ROI increase post-launch.
at Panzar Europe Oy / Stockmann plc / Idean Finland
January 1, 2006 - January 1, 2014
Service design, graphic design, layout, art direction, and senior product design roles across gaming, retail, catalog production, and major Finnish client work.
Freelance Art Director & Senior Product Designer at Idean
January 1, 2006 - January 1, 2010
Developed human-centered brand identities and UX concepts for major clients including leading Finnish brands.
Graphic Designer / Layout Specialist at Stockmann plc (Oyj Abp) – Hobby Hall Division
January 1, 2006 - January 1, 2011
Managed visual identity and production of Baltic market catalogues (Estonia, Latvia, Lithuania). Directed lifestyle photoshoots and maintained production layouts in QuarkXPress and Adobe InDesign.

Education

Bachelor’s Course in Industrial Graphic Arts at Leningrad Art School named after V. A. Serov
January 1, 1983 - January 1, 1983
Diploma in Decorative Arts at Leningrad Secondary Art Technical School No. 11
January 1, 1983 - January 1, 1983
Finnish Language Studies at University of Kuopio
January 11, 2030 - November 29, 2025
Finnish Language Courses at Adult Education Center Kuopio
January 11, 2030 - November 29, 2025
AI Trainer at Humansignal
January 1, 2026 - August 14, 2026
Industrial Graphic Arts at Leningrad Art School named after V. A. Serov
January 11, 2030 - August 14, 2026
Decorative Arts Diploma at Leningrad Secondary Art Technical School No. 11
January 11, 2030 - August 14, 2026
Finnish language studies at University of Kuopio and Adult Education Center Kuopio
January 11, 2030 - August 14, 2026

Qualifications

Locating of Locating-Incapable Devices (GB 2521668)
January 11, 2030 - November 29, 2025
User Interface Feature Generation (US 2013069953)
January 11, 2030 - November 29, 2025
Locating of Locating-Incapable Devices (GB 2521668)
January 11, 2030 - August 14, 2026
User Interface Feature Generation (US 2013069953)
January 11, 2030 - August 14, 2026
Double Gold Medal Packaging, San Francisco World Spirits Competition
January 11, 2030 - August 14, 2026
Silver A' Design Award
January 11, 2030 - August 14, 2026
Gold Medal Design & Packaging, International Spirits Challenge
January 11, 2030 - August 14, 2026

Industry Experience

Healthcare, Software & Internet, Retail, Professional Services, Media & Entertainment, Financial Services, Gaming, Real Estate & Construction, Telecommunications, Other
    Aithlete — Brand Identity System

    A modern identity system for a sports technology brand, designed around precision, performance, and innovation. I created a scalable logo, visual language, typography, color palette, and digital applications, building a bold and consistent brand experience across web, mobile, and marketing touchpoints.

    View the full case study: https://www.twine.net/signin

    WestendXFI — E-commerce Website Design & UX Redesign

    A mobile-first ecommerce redesign for a Finnish consumer electronics brand focused on premium audio products and wearable technology. I developed the UX strategy, wireframes, high-fidelity interface design, responsive layouts, product and landing pages, checkout improvements, and a scalable Figma design system. The clean Scandinavian visual direction, clear product hierarchy, persuasive content, and frictionless user flows were designed to support faster purchasing decisions and stronger conversion performance.

    View the full case study: https://www.twine.net/signin

    Riffwise — Brand Identity System

    A compact visual identity system for Riffwise, a browser-native writing utility. I created a responsive logo family, typography pairing, muted deep-green and coral palette, modular patterns, communication icons, and flexible composition rules. The system stays clear and recognizable across product UI, web, and editorial applications.

    View the full case study: https://www.twine.net/signin