WestendXFI — E-commerce Website Design & UX Redesign

A mobile-first ecommerce redesign for a Finnish consumer electronics brand focused on premium audio products and wearable technology. I developed the UX strategy, wireframes, high-fidelity interface design, responsive layouts, product and landing pages, checkout improvements, and a scalable Figma design system. The clean Scandinavian visual direction, clear product hierarchy, persuasive content, and frictionless user flows were designed to support faster purchasing decisions and stronger conversion performance.

View the full case study: https://www.twine.net/signin