Growth marketing professional with a strong front-end web development background, enabling full ownership of the marketing funnel from strategy to execution. I specialise in translating business requirements into scalable processes, automation, reporting, and data-driven workflows that improve revenue performance across marketing and sales teams. Experienced in managing end-to-end digital ecosystems, from CRM administration and lifecycle management to campaign execution, analytics, process optimisation, and AI-powered workflows that enhance efficiency, data quality, and decision-making in fast-growing B2B organisations. Experienced in working with global, distributed teams and international clients across Europe, the US, the Middle East, and Asia, I am comfortable adapting messaging, go-to-market tactics, and channels across markets, cultures, and customer needs. Known for combining product thinking with hands-on execution — from positioning and GTM planning to landing pages, forms, SEO, analytics, and experimentation — without dependency on engineering resources.
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