Available to hire
I’m Sasha Lutt, Head of Social Media & Community Management with 15+ years of experience across Tech, FinTech, Retail, and Product Marketing. I design and execute eCommerce and social growth strategies that bridge creative storytelling with measurable commercial impact.
I lead global social ecosystems across multiple channels with a 15M+ audience, using data-driven content planning and AI-enabled marketing tech to drive organic reach, engagement, and cross-platform growth. I’ve managed £1.5M+ portfolios, delivering 8–10x ROAS, and scaled creator ecosystems and teams to enable rapid, sustainable growth.
Skills
Language
English
Fluent
Chinese
Fluent
Work Experience
Social Commerce & Social Media Manager at HMD - Home of Nokia Phone
January 1, 2022 - PresentLed a £1.5M TikTok Shop portfolio, launching the shop to Level 6 within 6 weeks, delivering ROAS 8–10 and 10K+ units sold in six months, while maintaining a 4.8/5 store rating. Defined end-to-end TikTok Shop strategy and brand vision, building creator and content ecosystems. Negotiated commercial frameworks with strategic partners and analyzed performance data to boost conversions and scale results. Built community engagement through interactive content and live streams. Owned the global social content calendar across TikTok, Instagram, Facebook, YouTube, and LinkedIn; produced global toolkits supporting planned content while coordinating with regions and influencers for global campaigns. Collaborated with creative studios to produce viral content, achieving frequent 5%+ engagement rates and “Post of the Week” wins. Developed and launched an influencer affiliate program; led a successful UGC pilot to increase views, engagement, and ROI. Initiated a Discord community migration, s
Assistant to CEO at HMD - Home of Nokia Phone
January 1, 2022 - October 1, 2025Acted as a trusted advisor to the CEO, supporting strategic initiatives, high-level meetings, and event planning. Managed internal and external communications, ensuring alignment with the CEO’s public and internal brand. Directly communicated on behalf of the CEO with board members and senior leadership. Negotiated a major London office lease renewal, delivering six-figure savings.
Business Manager, Mobile Device at Microsoft Corporation
January 1, 2017 - October 1, 2025Partnered with the SVP of Europe to develop regional strategy, performance reports, and executive presentations. Led Microsoft’s presence at major global events (CES, MWC, Formula 1), ensuring brand impact and business alignment.
Business Development Manager at AIP, Rakuten Group
January 1, 2015 - October 1, 2025Drove B2B sales pipeline across advertising and research sectors in the UK, consistently exceeding targets. Closed new business and renewals through consultative selling and long-term relationship development.
Key Account Manager, Partner Markets at HTC Europe
January 1, 2013 - October 1, 2025Managed HTC Partner Markets’ footprint across 20+ CEE countries with regional distributors. Delivered sales growth YoY: +300% (2009–2010), +36% (2010–2011), +20% (2011–2013). Coordinated cross-functional efforts across Sales, Marketing, Product, and Services to optimize sell-through; managed pricing and global account alignment with local country managers; delivered on-stage presentations at press conferences.
Sales and Marketing Manager, Tablet Solution at Tatung Co.
January 1, 2005 - October 1, 2025Led global marketing strategy and launch campaigns for Tablet and Laptop PC products. Executed product launches, media communications, and promotional campaigns. Directed content strategy and design for product portal websites, including updates and promotions.
Head of Social Media at TON Foundation (Telegram Group)
January 1, 2026 - PresentLead strategy and execution for a global social media ecosystem across Telegram, X, YouTube, TikTok Shop, LinkedIn, and other channels; aligned creator partnerships, content programs, and GTM to drive growth and revenue.
Social Commerce & Social Commerce Manager at Nokia Phone / HMD
September 1, 2021 - August 1, 2025Architected and led end-to-end TikTok Shop strategy, creator ecosystems, content programming, and ad management, converting the channel into a consistent revenue driver.
Business Manager at Microsoft Corporation
May 1, 2015 - December 1, 2017Developed regional strategy and executive presentations in partnership with the SVP of Europe.
Business Development Manager (AIP) at Rakuten Group
September 1, 2013 - April 1, 2015Drove B2B sales pipeline across UK advertising and research sectors; consistently exceeded sales targets and secured client renewals.
Sales and Marketing Manager at HTC Europe
October 1, 2003 - July 1, 2013Managed 20+ CEE countries; delivered significant YoY growth and led global marketing strategy and product launches for Tablet and Laptop PC products.
Education
MSc, e-Business Management at University of Warwick
January 1, 2002 - January 1, 2003Certificate at Google Squared Digital Marketing
January 1, 2013 - January 1, 2014BA (with distinction), Mass Communication at Hsuan Chuang University (Taiwan)
January 1, 1998 - January 1, 2002Google Squared Digital Marketing Certificate at Google Squared
January 1, 2013 - January 1, 2014MSc, E-Business Management at University of Warwick
January 1, 2013 - January 1, 2014Qualifications
Google Squared Digital Marketing Certificate
January 1, 2013 - January 1, 2014Google Squared Digital Marketing Certificate
January 1, 2013 - January 1, 2014Industry Experience
Software & Internet, Media & Entertainment, Retail, Consumer Goods, Professional Services, Financial Services
Skills
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