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I am a content marketing professional with a passion for building engaging social media strategies, creative production, and cross-functional project management. I’ve gained experience at leading media teams, including IDN Media and NET TV, and I thrive on guiding creative squads to deliver impactful campaigns. I enjoy aligning content with brand goals while exploring fresh ideas that drive meaningful engagement. I excel in strategic planning, stakeholder collaboration, and hands-on execution that grows brand awareness and partnerships. I’m energized by transforming concepts into compelling content and measurable results, and I’m always eager to learn and apply new approaches to elevate brand storytelling.…I am a content marketing professional with a passion for building engaging social media strategies, creative production, and cross-functional project management. I’ve gained experience at leading media teams, including IDN Media and NET TV, and I thrive on guiding creative squads to deliver impactful campaigns. I enjoy aligning content with brand goals while exploring fresh ideas that drive meaningful engagement. I excel in strategic planning, stakeholder collaboration, and hands-on execution that grows brand awareness and partnerships. I’m energized by transforming concepts into compelling content and measurable results, and I’m always eager to learn and apply new approaches to elevate brand storytelling.

SASTRA DINAR BAYU SASMITA

Content Creator, Content Producer, Content Strategist, +4

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I am a content marketing professional with a passion for building engaging social media strategies, creative production, and cross-functional project management. I’ve gained experience at leading media teams, including IDN Media and NET TV, and I thrive on guiding creative squads to deliver impactful campaigns. I enjoy aligning content with brand goals while exploring fresh ideas that drive meaningful engagement. I excel in strategic planning, stakeholder collaboration, and hands-on execution that grows brand awareness and partnerships. I’m energized by transforming concepts into compelling content and measurable results, and I’m always eager to learn and apply new approaches to elevate brand storytelling.…I am a content marketing professional with a passion for building engaging social media strategies, creative production, and cross-functional project management. I’ve gained experience at leading media teams, including IDN Media and NET TV, and I thrive on guiding creative squads to deliver impactful campaigns. I enjoy aligning content with brand goals while exploring fresh ideas that drive meaningful engagement. I excel in strategic planning, stakeholder collaboration, and hands-on execution that grows brand awareness and partnerships. I’m energized by transforming concepts into compelling content and measurable results, and I’m always eager to learn and apply new approaches to elevate brand storytelling.

Available to hire

I am a content marketing professional with a passion for building engaging social media strategies, creative production, and cross-functional project management. I’ve gained experience at leading media teams, including IDN Media and NET TV, and I thrive on guiding creative squads to deliver impactful campaigns. I enjoy aligning content with brand goals while exploring fresh ideas that drive meaningful engagement.

I excel in strategic planning, stakeholder collaboration, and hands-on execution that grows brand awareness and partnerships. I’m energized by transforming concepts into compelling content and measurable results, and I’m always eager to learn and apply new approaches to elevate brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Content Marketing Associate at Universitas Katolik Widya Mandala Surabaya

December 1, 2023 - November 30, 2025

Created 60+ end-to-end creative content pieces and initiated a new content segment to boost brand awareness. Developed a content plan with a rebranding strategy that increased engagement and grew followers by 10K+ organically. Managed 2–5 event-based creative projects annually, collaborating with cross-functional teams to execute social media promotion campaigns.

Social Media Specialist at Freelance — Surabaya

October 1, 2022 - March 31, 2023

Managed end-to-end social media for 4 clients across e-commerce, WiFi provider, mechanical store, and pet clinic. Designed and executed content plans with 16+ posts per month plus daily stories, ensuring consistent brand messaging. Led monthly online campaigns to increase brand awareness by hosting monthly webinars related to target audience. Assisted in managing marketing campaigns and running Facebook Ads to support client goals.

Creative Video Associate Intern at IDN Media

February 1, 2022 - May 31, 2022

Assisted in end-to-end production of YUMMY.IDN for food & beverage videos, from camera setup to final editing, ensuring high-quality visual storytelling. Directed on-set recipe execution by guiding chefs with clear, step-by-step instructions for filming. Edited daily 1-2 complete high-quality videos using Adobe Premiere Pro for digital platforms and social media.

Creative Video Associate Intern at NET Mediatama Televisi

October 1, 2017 - March 31, 2018

Assisted in soft news video production, supported on-set camera operations, and ensured smooth shooting under tight deadlines. Edited daily hard news, soft news, and promotional teasers using Adobe Premiere Pro, aligning content with editorial guidelines and scripts. Designed thumbnails using Adobe Photoshop for YouTube and social media platforms, maintaining consistency and visual quality.

Social Media Specialist at Freelance

October 1, 2022 - March 1, 2023

Managed end-to-end social media for 4 clients across diverse sectors (e-commerce, WiFi provider, mechanical store, pet clinic). Designed and executed content plans with 16+ posts per month plus daily stories, ensuring consistent brand messaging. Led monthly online campaigns to increase brand awareness by organizing webinars related to the target audience. Assisted in managing marketing campaigns and running Facebook Ads to support client goals.

Branding & Social Media Intern at WeAreSisters

January 1, 2021 - August 1, 2021

Collaborated with cross-functional teams, including marketing, design, and sales, to align brand communication efforts with broader business objectives. Generated engaging and relevant content for various channels, including websites, social media platforms, and marketing collateral, including writing, editing, and proofreading content to ensure accuracy and adherence to brand guidelines. Maintained consistent brand messaging across communication channels, ensuring it effectively communicates the brand's values, mission, and key messages.