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I am a performance marketing and digital growth leader passionate about driving measurable ROI for fashion retail and consumer brands. With 14+ years of experience scaling e-commerce, customer acquisition, and omnichannel campaigns across APAC and global markets, I blend brand storytelling with data-driven marketing to deliver sustainable growth. I lead cross-functional teams across paid media, CRM, SEO, and retail media to execute integrated strategies. I thrive on turning consumer insights into innovative digital solutions that boost engagement and revenue, while partnering with sales and product teams to ensure seamless omnichannel experiences.…I am a performance marketing and digital growth leader passionate about driving measurable ROI for fashion retail and consumer brands. With 14+ years of experience scaling e-commerce, customer acquisition, and omnichannel campaigns across APAC and global markets, I blend brand storytelling with data-driven marketing to deliver sustainable growth. I lead cross-functional teams across paid media, CRM, SEO, and retail media to execute integrated strategies. I thrive on turning consumer insights into innovative digital solutions that boost engagement and revenue, while partnering with sales and product teams to ensure seamless omnichannel experiences.

Saumya Goila

Brand Strategist, Marketing Strategist, Performance Marketer, +2

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I am a performance marketing and digital growth leader passionate about driving measurable ROI for fashion retail and consumer brands. With 14+ years of experience scaling e-commerce, customer acquisition, and omnichannel campaigns across APAC and global markets, I blend brand storytelling with data-driven marketing to deliver sustainable growth. I lead cross-functional teams across paid media, CRM, SEO, and retail media to execute integrated strategies. I thrive on turning consumer insights into innovative digital solutions that boost engagement and revenue, while partnering with sales and product teams to ensure seamless omnichannel experiences.…I am a performance marketing and digital growth leader passionate about driving measurable ROI for fashion retail and consumer brands. With 14+ years of experience scaling e-commerce, customer acquisition, and omnichannel campaigns across APAC and global markets, I blend brand storytelling with data-driven marketing to deliver sustainable growth. I lead cross-functional teams across paid media, CRM, SEO, and retail media to execute integrated strategies. I thrive on turning consumer insights into innovative digital solutions that boost engagement and revenue, while partnering with sales and product teams to ensure seamless omnichannel experiences.

Available to hire

I am a performance marketing and digital growth leader passionate about driving measurable ROI for fashion retail and consumer brands. With 14+ years of experience scaling e-commerce, customer acquisition, and omnichannel campaigns across APAC and global markets, I blend brand storytelling with data-driven marketing to deliver sustainable growth.

I lead cross-functional teams across paid media, CRM, SEO, and retail media to execute integrated strategies. I thrive on turning consumer insights into innovative digital solutions that boost engagement and revenue, while partnering with sales and product teams to ensure seamless omnichannel experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Head of Digital Marketing (Fractional) at Rewardz, Singapore

September 1, 2025 - Present

Leading digital marketing initiatives for B2B SaaS lead generation. Training the team on marketing best practices, supervising SEO, and automating dashboards for better reporting. Enhancing current setups to grow the sales pipeline and collaborating with sales to monitor MQL quality.

Head of Performance Marketing (Fractional) at Portl, India

December 1, 2024 - April 1, 2025

Established the end-to-end Digital & Performance Marketing function, including Google and Meta account setups. Worked with creative teams to translate performance and organic channel requirements into actionable strategies.

Head of Performance Marketing APAC at The Economist, Singapore

June 1, 2023 - August 1, 2024

Scaled subscription e-commerce growth across APAC with USD 4M+ annual paid media budgets (native ads, paid social, programmatic, email, app marketing). Improved conversion efficiencies (CPC, CPA, CPM, CPI) and aligned campaigns with local market needs and global priorities.

Head of Digital Strategy (Global) at Charles & Keith, Singapore

March 1, 2022 - May 1, 2023

Led global performance marketing, CRM, SEO, and social commerce across 10+ markets. Delivered record online sales and supported India e-commerce expansion. Managed a 30+ person team across geographies.

Digital Director, Performance Marketing at Mediacom Singapore, Singapore

August 1, 2019 - March 1, 2022

Managed SGD 5M+ in digital media investment for global B2C and B2B clients. Drove brand visibility, online sales, and lead generation through integrated performance campaigns. Collaborated with trading desks, influencer teams, and analytics to craft e-commerce and lead-gen solutions.

Digital Senior Manager at ZenithMedia, Singapore

July 1, 2017 - August 1, 2019

Designed digital-first campaigns for global clients in tourism, beauty, and government sectors. Built cross-market strategies ensuring consistent brand storytelling while optimizing for conversions.

Digital Manager at OMD Singapore, Singapore

September 1, 2015 - July 1, 2017

Expanded global accounts in airline, beauty, and F&B. Partnered with Google to develop a capacity-based search model for McDonald’s, boosting ROI by 58% and transactions by 9%, a methodology adaptable to retail promotions.

Account Strategist at iProspect, Mumbai, India

February 1, 2011 - September 1, 2011

Led client adoption of digital advertising strategies. Built and trained new account teams to deliver accountable campaign executions.

Account Manager at Google India, Gurgaon, India

May 1, 2007 - February 1, 2011

Spearheaded the global launch of the CPG vertical, achieving 125% growth. Served as Project Lead for the cross-border initiative 'Project Blitz'.