Hi, I’m Saurabh - a Digital Marketing Expert & MarTech Specialist with over 14 years of experience helping brands across Australia and APAC accelerate their digital growth. I specialise in marketing technology, customer data platforms (CDP), lifecycle automation, and eCommerce growth - blending strategy and execution to drive measurable ROI. I’ve partnered with leading brands in Retail, eCommerce, FMCG, Telecom, Insurance, and Travel, delivering projects that transform fragmented marketing operations into intelligent, data-driven ecosystems. What I Do Best Marketing Automation & CRM: Klaviyo, Adobe AJO, OmniSend, HubSpot CDP & Personalisation: Adobe Real-Time CDP, MoEngage, Tealium Tagging & Analytics: Google Tag Manager, GA4, Adobe Analytics, DataLayer setup eCommerce & D2C: Shopify and conversion optimisation Customer Journeys: From strategy to implementation across email, SMS, and paid media My Approach I combine consulting experience with hands-on technical know-how — helping clients not only design high-impact MarTech roadmaps but also execute and optimise them. Every project is guided by three principles: Clarity. Efficiency. Measurable Results. Let’s Collaborate Whether you’re launching a new eCommerce brand, integrating a CDP, or scaling lifecycle automation - I’ll help you create a system that works smarter, faster, and delivers real business growth.…

Saurabh Khetrapal

Hi, I’m Saurabh - a Digital Marketing Expert & MarTech Specialist with over 14 years of experience helping brands across Australia and APAC accelerate their digital growth. I specialise in marketing technology, customer data platforms (CDP), lifecycle automation, and eCommerce growth - blending strategy and execution to drive measurable ROI. I’ve partnered with leading brands in Retail, eCommerce, FMCG, Telecom, Insurance, and Travel, delivering projects that transform fragmented marketing operations into intelligent, data-driven ecosystems. What I Do Best Marketing Automation & CRM: Klaviyo, Adobe AJO, OmniSend, HubSpot CDP & Personalisation: Adobe Real-Time CDP, MoEngage, Tealium Tagging & Analytics: Google Tag Manager, GA4, Adobe Analytics, DataLayer setup eCommerce & D2C: Shopify and conversion optimisation Customer Journeys: From strategy to implementation across email, SMS, and paid media My Approach I combine consulting experience with hands-on technical know-how — helping clients not only design high-impact MarTech roadmaps but also execute and optimise them. Every project is guided by three principles: Clarity. Efficiency. Measurable Results. Let’s Collaborate Whether you’re launching a new eCommerce brand, integrating a CDP, or scaling lifecycle automation - I’ll help you create a system that works smarter, faster, and delivers real business growth.…

Available to hire

Hi, I’m Saurabh - a Digital Marketing Expert & MarTech Specialist with over 14 years of experience helping brands across Australia and APAC accelerate their digital growth.

I specialise in marketing technology, customer data platforms (CDP), lifecycle automation, and eCommerce growth - blending strategy and execution to drive measurable ROI.
I’ve partnered with leading brands in Retail, eCommerce, FMCG, Telecom, Insurance, and Travel, delivering projects that transform fragmented marketing operations into intelligent, data-driven ecosystems.

What I Do Best

Marketing Automation & CRM: Klaviyo, Adobe AJO, OmniSend, HubSpot

CDP & Personalisation: Adobe Real-Time CDP, MoEngage, Tealium

Tagging & Analytics: Google Tag Manager, GA4, Adobe Analytics, DataLayer setup

eCommerce & D2C: Shopify and conversion optimisation

Customer Journeys: From strategy to implementation across email, SMS, and paid media

My Approach

I combine consulting experience with hands-on technical know-how — helping clients not only design high-impact MarTech roadmaps but also execute and optimise them. Every project is guided by three principles:
Clarity. Efficiency. Measurable Results.

Let’s Collaborate

Whether you’re launching a new eCommerce brand, integrating a CDP, or scaling lifecycle automation - I’ll help you create a system that works smarter, faster, and delivers real business growth.

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Skills

Experience Level

Language

Work Experience

Digital & MarTech Solutions at Credera
October 1, 2022 - June 15, 2025
Bridging gaps for Business & Customer Experience execution by leveraging multiple technology stacks for delivering value for 1:1 Customer Engagement in Banking, Telecom, Insurance, Retail sectors for AdTech, MarTech & Decisioning opportunities with platforms like Tealium CDP, Pega CDH, Adobe RTCDP integrations and a few more for the APAC region, including Australia, Singapore & India. Contributed to Client Success, Delivery, Presales, Solution Architecture, Personalisation Frameworks, Partnerships and Digital Practice for multiple net new and existing opportunities. Cross-collaboration with multiple stakeholders internally and externally, recommending best-in-market solutions, solution demonstration, end-to-end solution architecture, customer journey mapping, product roadmaps and digital strategy. Achievements: Spearheaded multiple new opportunities across diverse verticals to contribute to revenue growth & ROI, helping deliver personalisation strategies to improve customer engagement programs and driving net new opportunities for the company to drive incremental business with new innovative solutions. Let’s connect to explore how Advertising, MarTech & AI decisioning solutions can elevate your 1:1 customer engagement strategy across any channel!
Solutions Consultant - AdTech & MarTech at Adobe
April 1, 2016 - September 30, 2020
As the primary point of contact for clients in the North region and a contributor across Pan India, I worked closely with C-level executives, CMOs, and digital marketing leaders to deliver end-to-end digital experience solutions with Adobe DX. From defining customer journeys and designing platform architectures to implementing Adobe Experience Cloud solutions, I demonstrate connected experiences through software demos, rapid prototyping, and strategic roadmaps. Passionate about digital transformation, personalization, and customer engagement, I aimed to drive impactful marketing strategies through data-driven solutions. Achievements: Contributed to getting 20+ net new logos in the same financial year by showcasing value with Adobe Experience Cloud solutions, and helped scale multiple accounts Let’s connect to explore how Adobe solutions can elevate your brand’s digital strategy!
Digital MarTech Manager at Reckitt
October 1, 2021 - September 30, 2022
Responsible for marketing effectiveness and brand growth with a data-driven approach with cutting-edge digital marketing technology platforms including Google Marketing Platform, Salesforce, Audience platforms and Adobe for top brands across BUs Harpic, Lizol, Colin, Air Wick, Dettol, Veet, Durex, Mortein, etc. to deliver best-in-class personalisation, brand growth and success. Achievements: Scaled multiple test & learns with MarTech solutions and partners to drive incremental growth and developed a robust first-party data strategy/blueprint to help scale brand growth and market share Let’s connect to explore how AdTech & MarTech solutions can elevate your brand’s growth strategy!
Client Solutions Manager - AdTech at VDX
January 1, 2012 - March 31, 2016
As a leader in optimization, audience platforms, and client servicing, I mentored and supported teams by providing targeted training to enhance efficiency and drive better results. I proactively developed client marketing plans, ensuring maximum value through strategic communication and campaign execution. Managing premium account campaigns on exchanges, I continuously sought opportunities to increase revenue and incremental budgets with a success rate of more than 95%. Additionally, I guided advertising clients and sales teams through new campaign implementations, aligning strategies with advertisers' objectives for the best possible outcomes. Passionate about process improvements and effective campaign planning, I focused on maximizing impact and efficiency in digital marketing strategies. Let’s connect to explore innovative solutions in advertising and audience engagement!
MarTech & eCommerce Solutions at INOA Fashions
June 16, 2025 - Present
Consulted & implemented eCommerce & marketing solutions, driving a 25% improvement in net revenue within 45 days. • Conducted comprehensive audits for marketing and technology landscapes, identifying gaps and recommending personalisation strategies for enhanced customer experience. • Integrated various platforms, including Shopify, Meta, Klaviyo, OmniSend, Paid channels, Google Analytics, and SEO tools to optimise revenue streams. • Forecasting methods with advanced data science and leveraging AI for content generation
Assistant Manager - Digital Marketing at Travelocity
January 1, 2011 - December 31, 2011
Leading campaign planning and performance analysis, I optimized the website's performance and effectiveness to drive engagement and conversions. By leveraging customer databases through advanced solution software, I analyzed city-wise performance and offered success to refine marketing strategies. With expertise in Adobe Analytics and trend analysis, I identified key insights to optimize digital campaigns for maximum impact. Additionally, I drove B2B & B2C promotions for a chain hotel group, ensuring strategic placements for key occasions. I also collaborated with teams to develop engaging newsletter themes, delivering value-driven content to customers weekly. Passionate about data-driven marketing and campaign optimization, I focus on enhancing customer engagement and business growth. Let’s connect to explore innovative digital marketing strategies!

Education

Masters in Marketing at IILM
July 1, 2009 - January 1, 2011

Qualifications

Most Influential Leaders in MarTech
June 1, 2023 - October 30, 2023

Industry Experience

Consumer Goods, Financial Services, Healthcare, Retail, Manufacturing, Travel & Hospitality, Telecommunications, Education, Real Estate & Construction, Media & Entertainment

Skills

Experience Level