Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creative Strategist and Art Director with 5+ years of agency experience leading brand marketing strategy and visual development for global clients. Skilled at turning audience research and insight into marketing campaign concepts, visual directions, and end-to-end executions, coordinating cross-functional teams from brief to delivery. Worked for global and regional brand: Google Indonesia, Indofood, Nestlé, UNICEF, Nivea, Yamaha, and contributed to international award-winning campaign: The Drums Award in 2025 and The Loyalty and Engagement Award in 2024.…Creative Strategist and Art Director with 5+ years of agency experience leading brand marketing strategy and visual development for global clients. Skilled at turning audience research and insight into marketing campaign concepts, visual directions, and end-to-end executions, coordinating cross-functional teams from brief to delivery. Worked for global and regional brand: Google Indonesia, Indofood, Nestlé, UNICEF, Nivea, Yamaha, and contributed to international award-winning campaign: The Drums Award in 2025 and The Loyalty and Engagement Award in 2024.

Savitri Kusumastuti

Art Director, Creative Director, Brand Strategist, +2





Creative Strategist and Art Director with 5+ years of agency experience leading brand marketing strategy and visual development for global clients. Skilled at turning audience research and insight into marketing campaign concepts, visual directions, and end-to-end executions, coordinating cross-functional teams from brief to delivery. Worked for global and regional brand: Google Indonesia, Indofood, Nestlé, UNICEF, Nivea, Yamaha, and contributed to international award-winning campaign: The Drums Award in 2025 and The Loyalty and Engagement Award in 2024.…Creative Strategist and Art Director with 5+ years of agency experience leading brand marketing strategy and visual development for global clients. Skilled at turning audience research and insight into marketing campaign concepts, visual directions, and end-to-end executions, coordinating cross-functional teams from brief to delivery. Worked for global and regional brand: Google Indonesia, Indofood, Nestlé, UNICEF, Nivea, Yamaha, and contributed to international award-winning campaign: The Drums Award in 2025 and The Loyalty and Engagement Award in 2024.

Available to hire

Creative Strategist and Art Director with 5+ years of agency experience leading brand marketing strategy and visual development for global clients. Skilled at turning audience research and insight into marketing campaign concepts, visual directions, and end-to-end executions, coordinating cross-functional teams from brief to delivery. Worked for global and regional brand: Google Indonesia, Indofood, Nestlé, UNICEF, Nivea, Yamaha, and contributed to international award-winning campaign: The Drums Award in 2025 and The Loyalty and Engagement Award in 2024.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Freelance Art Director at Double Tape Group

January 5, 2026 - Present

- Conducted audience and competitor research to develop brand strategies and visual concepts aligned to each client’s identity and market positioning. - Developed visual concepts and guidelines tailored to each brand’s identity and campaign objectives. - Supervised creative output across digital, maintaining quality and visual coherence.

Virtual Assistant at Luxe Voyage Limited

August 1, 2025 - March 31, 2026

- Reshearched & designed travel itineraries and managed logistics by coordinating with vendors, hotels, and transportation partners. - Led vendor and stakeholder communications to ensure timely and efficient trip execution. - Developed and executed social media content strategies across platforms (e.g., Instagram, TikTok). - Planned and managed paid social media campaigns, including budget planning, ad spend allocation, and performance monitoring.

Art Director at HudHud Creative Agency

August 20, 2024 - July 20, 2025

Conducted audience insight analysis to develop integrated marketing campaign strategies and creative concepts, ensuring alignment with brand goals and audience behavior. Translated strategies into visual directions, including mood boards, key visuals, storyboards, and design guidelines for brand campaigns. Managed end-to-end campaign delivery from brief to final assets; led visual direction during production and collaborated with production and brand teams to ensure outputs aligned with concept and brand standards. Worked with global and regional brands including Google Indonesia, YouTube Indonesia, Yamaha, CIMB Niaga Syariah, Nivea, and Herbalco. Contributed to Google Indonesia’s social media campaign and earned international recognition for the work.

Art Director at Limestones Digital Agency

July 1, 2021 - August 20, 2024

Collaborated with strategists to define insight-led campaign territories, translating audience research and marketing objectives into integrated creative concepts and visuals. Directed and developed full visual concepts and production for social media and integrated brand campaigns, from initial concept through to final assets; coordinated with internal and brand teams to ensure alignment at every stage. Built and maintained strong relationships with internal teams and external clients, managing feedback and ensuring campaign objectives throughout the project lifecycle. Worked with global and regional brands including Google Indonesia, Nestlé, British Petroleum, UNICEF, and Palmia-Indofood, and contributed to a Palmia campaign that won an international award in the Loyalty & Engagement category.