Led Facebook & Instagram ad campaigns, audience research, Pixel & Conversion API integration, and campaign optimization across platforms. Generated over $2.5M in tracked sales, improved ROI/ROAS, and built long-term client relationships through data-driven, transparent communication and targeted marketing strategies. Responsible for web traffic generation, brand awareness, lead generation, and content promotion across social channels.

Ads Manager & Campaign Auditor at Northern University of Business & Technology, Khulna

January 1, 2020 - October 11, 2025

Dedicated Meta (Facebook & Instagram) Ads Specialist with 3+ years of proven experience driving exceptional results for e-commerce stores, coaches, and SaaS companies. Successfully generated $2.5M+ in tracked sales with strategic campaign management and audience targeting. Passionate about creating high-converting ad campaigns that deliver measurable ROI while building long-term client relationships through transparent communication and data-driven strategies. Web Traffic Generation, Brand Awareness Campaigns, Conversion & Sales Optimization, Lead Generation & Nurturing, Engagement & Community Building, Video Views & Content Promotion, Message & Call-to-Action Campaigns.

Ads Manager & Campaign Auditor at Northern University of Business & Technology, Khulna

January 1, 2020 - October 11, 2025

Managed Facebook and Instagram advertising campaigns; campaign management and optimization; audience research and segmentation; pixel & Conversion API usage; ROI/ROAS analytics; lead generation, nurturing and engagement; cross-platform marketing strategy; generated $2.5M+ in tracked sales.

Ads Manager & Campaign Auditor at Northern University of Business & Technology, Khulna

January 1, 2020 - October 11, 2025

Campaign management and auditing across Facebook and Instagram; responsibilities include campaign setup, optimization, audience research and segmentation, ROI/ROAS analysis, retargeting and remarketing, ad account structure and setup, and cross-platform marketing strategy. Over 3+ years of proven experience delivering ROI for e-commerce stores, coaches, and SaaS companies; generated $2.5M+ in tracked sales.