Multi-skilled, creative and versatile producer with knowledge and experience across a wide range of sports and formats including linear TV (live and non-live programming), branded content, documentaries, news-gathering, digital and social content - Key strengths include directing, creative development, project management and interpersonal communication - Confident self-shooter and video editor with proficiency cutting digital and broadcast content ranging from short 30-60" promos to 30 minute linear programmes. - Current portfolio of clients includes Host Broadcast Services, Wimbledon Broadcast Services, Noah Media Group, Tennis Australia, Whisper, Channel 4, Formula 1, F1 Academy, ATP Media, WTA Media, DAZN, BBC Sport, Little Dot Studios, DAZN, talkSPORT, IMG, LTA, Sky Sports and more - Most recent work includes ENG Producer on the Women’s Rugby World Cup for HBS; live match directing for Host Broadcast on Roland Garros and World Feed Director/Producer at The Wimbledon Championships 2025 and various ATP Media tournaments.

Sian Bayliss

Multi-skilled, creative and versatile producer with knowledge and experience across a wide range of sports and formats including linear TV (live and non-live programming), branded content, documentaries, news-gathering, digital and social content - Key strengths include directing, creative development, project management and interpersonal communication - Confident self-shooter and video editor with proficiency cutting digital and broadcast content ranging from short 30-60" promos to 30 minute linear programmes. - Current portfolio of clients includes Host Broadcast Services, Wimbledon Broadcast Services, Noah Media Group, Tennis Australia, Whisper, Channel 4, Formula 1, F1 Academy, ATP Media, WTA Media, DAZN, BBC Sport, Little Dot Studios, DAZN, talkSPORT, IMG, LTA, Sky Sports and more - Most recent work includes ENG Producer on the Women’s Rugby World Cup for HBS; live match directing for Host Broadcast on Roland Garros and World Feed Director/Producer at The Wimbledon Championships 2025 and various ATP Media tournaments.

Available to hire

Multi-skilled, creative and versatile producer with knowledge and experience across a wide range of sports and formats including linear TV (live and non-live programming), branded content, documentaries, news-gathering, digital and social content

  • Key strengths include directing, creative development, project management and interpersonal communication
  • Confident self-shooter and video editor with proficiency cutting digital and broadcast content ranging from short 30-60" promos to 30 minute linear programmes.
  • Current portfolio of clients includes Host Broadcast Services, Wimbledon Broadcast Services, Noah Media Group, Tennis Australia, Whisper, Channel 4, Formula 1, F1 Academy, ATP Media, WTA Media, DAZN, BBC Sport, Little Dot Studios, DAZN, talkSPORT, IMG, LTA, Sky Sports and more
  • Most recent work includes ENG Producer on the Women’s Rugby World Cup for HBS; live match directing for Host Broadcast on Roland Garros and World Feed Director/Producer at The Wimbledon Championships 2025 and various ATP Media tournaments.
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Work Experience

Freelance Sports Producer/Director at Self-employed
January 1, 2024 - Present
Multi-skilled producer/director with knowledge across a wide range of sports and formats including linear TV (live and non-live programming), branded content, documentaries, news-gathering, digital and social content. Directing, creative development, project management and interpersonal communication. Portfolio includes HBS, Wimbledon Broadcast Services, Noah Media Group, Tennis Australia, Whisper, Channel 4, Formula 1, F1 Academy, ATP Media, WTA Media, DAZN, BBC Sport, Little Dot Studios, DAZN, talkSPORT, IMG, LTA, Sky Sports and more. Recent work includes ENG Producer on Women’s Rugby World Cup for HBS; live match directing for Host Broadcast on Roland Garros; World Feed Director/Producer at Wimbledon Championships 2025; on-site Content Producer with Tennis Australia and WTA Media; Location Producer at the Paris 2024 Paralympic Games for Channel 4; Producer/Director for Formula 1 and F1 Academy digital content series; ENG Producer at UEFA Euros 2024 and WTA Finals in Riyadh; first
Producer – Core Channels & Branded Content at IMG Media
August 1, 2020 - December 1, 2023
Oversaw the efficient running of live and non-live production throughout development, production and post-production stages: from creative development, pitches and budget proposals, to directing on-location and overseeing edits through to delivery. Field producer with a proven track record of directing multi-camera shoots at major sports events and developing golf-focused programming and formats; led the digital coverage for The R&A and produced extended highlights for broadcast, including archival projects. Built and maintained relationships with high-profile clients and brands to fulfil complex editorial briefs.
Assistant Producer – Magazines & Digital at IMG Media
August 1, 2017 - September 1, 2020
Produced features for international sports magazine shows Trans World Sport, Golfing World and InCycle. Self-shoot, edit and script content across a variety of sports and countries, from online clips to 30-60 minute programs on major broadcasters. Oversaw post-production to delivery including graphics, editing, voiceover and playout. Elected to IMG Creative Board and acted as Diversity & Inclusion representative.
Editorial Trainee, Advantage Scheme at IMG Media
September 1, 2016 - August 1, 2017
Selected as the Advantage Scheme trainee, rotating through Premier League Productions, EuroLeague Basketball, Golfing World, The Wimbledon Channel and Trans World Sport.
Work Experience at Sky News
March 1, 2016 - April 30, 2016
Media work experience contributing to newsroom tasks and editorial support.
Work Experience at BBC Sport
July 1, 2015 - July 31, 2015
Live work experience at The Aegon Championships, London.
Work Experience at BBC Sport
December 1, 2014 - December 31, 2014
Work experience placement at BBC Sport, Media City UK, Salford.
Work Experience at Sky Production Services
July 1, 2014 - July 31, 2014
Work experience placement in London.
Work Experience at Liverpool Echo Newsroom
August 28, 2012 - August 31, 2012
Newsroom work experience in Liverpool.
Past Employment at The Wimbledon Tennis Championships
June 1, 2013 - July 31, 2016
Part-time Referee’s Office; assisted match operations and tournament logistics.

Education

MA in Broadcast Journalism at City University London
September 1, 2015 - July 1, 2016
BA English Language at Newcastle University
September 1, 2012 - July 1, 2015
Sixth Form at The King’s School Sixth Form, Chester
September 1, 2010 - June 1, 2012
Secondary Education at St Joseph’s Catholic High School
September 1, 2004 - June 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services