Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a goal-oriented marketing professional with 16+ years’ experience across Brand, Social & Digital, Retail, FMCG, PR, Media, and Project Management. I have a proven track record of driving business growth through multi-channel campaigns, budget management, and leading high-performing teams in fast-paced, target-driven environments. I have led end-to-end marketing initiatives for Deloitte, GAP Europe, Nala's Baby, Disney, and more, delivering multi-channel campaigns, high impact thought leadership, and strong ROI.…I am a goal-oriented marketing professional with 16+ years’ experience across Brand, Social & Digital, Retail, FMCG, PR, Media, and Project Management. I have a proven track record of driving business growth through multi-channel campaigns, budget management, and leading high-performing teams in fast-paced, target-driven environments. I have led end-to-end marketing initiatives for Deloitte, GAP Europe, Nala's Baby, Disney, and more, delivering multi-channel campaigns, high impact thought leadership, and strong ROI.

Sybil Baiden

Brand Strategist, Marketing Strategist, Brand Designer, +2





I am a goal-oriented marketing professional with 16+ years’ experience across Brand, Social & Digital, Retail, FMCG, PR, Media, and Project Management. I have a proven track record of driving business growth through multi-channel campaigns, budget management, and leading high-performing teams in fast-paced, target-driven environments. I have led end-to-end marketing initiatives for Deloitte, GAP Europe, Nala's Baby, Disney, and more, delivering multi-channel campaigns, high impact thought leadership, and strong ROI.…I am a goal-oriented marketing professional with 16+ years’ experience across Brand, Social & Digital, Retail, FMCG, PR, Media, and Project Management. I have a proven track record of driving business growth through multi-channel campaigns, budget management, and leading high-performing teams in fast-paced, target-driven environments. I have led end-to-end marketing initiatives for Deloitte, GAP Europe, Nala's Baby, Disney, and more, delivering multi-channel campaigns, high impact thought leadership, and strong ROI.

Available to hire

I am a goal-oriented marketing professional with 16+ years’ experience across Brand, Social & Digital, Retail, FMCG, PR, Media, and Project Management. I have a proven track record of driving business growth through multi-channel campaigns, budget management, and leading high-performing teams in fast-paced, target-driven environments.

I have led end-to-end marketing initiatives for Deloitte, GAP Europe, Nala’s Baby, Disney, and more, delivering multi-channel campaigns, high impact thought leadership, and strong ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Lead – TMT at Deloitte

May 1, 2023 - Present

Head of marketing strategy for the Technology, Media & Telecoms (TMT) practice; responsible for go-to-market planning, flagship campaigns and eminence; oversees digital regulation/internet safety program and delivery of high-profile insight pieces to position Deloitte as a sector thought leader. Balances strategic direction with hands-on execution while managing a lean team to deliver impactful, multi-channel campaigns.

Marketing Manager at Deloitte

September 1, 2022 - April 1, 2023

Assisted with the launch of UK DHEI and Health Equity Institute websites; supported Reuters Conference coverage, and drove awareness via LinkedIn and social channels. Managed the Life Sciences newsletter and promoted insight reports across the right platforms. Led end-to-end project management of the Next Generation CDO Program, overseeing participant pipeline, speaker recruitment, client engagement, and event logistics.

Head of Marketing at Nala's Baby

July 1, 2021 - January 1, 2023

Led the end-to-end launch strategy for Nala's Baby; curated and implemented the go-to-market plan. Oversaw the development of the DTC website, social media presence, paid and email strategies, driving brand visibility and customer acquisition across multiple channels.

European Senior Brand Marketing Manager at GAP Europe

February 1, 2020 - August 1, 2022

Managed end-to-end multi-channel campaigns across retail stores, online platforms and marketing activations; oversaw an £80m annual budget and delivered European campaign strategies for Yeezy (Kanye West) that exceeded target sell-through by 115%; collaborated with merchandising, retail, finance, e-commerce, digital and CRM to drive brand communications and customer experience.

Digital Marketing Manager at GAP Inc. Franchise (Contract/Stretch Assignment)

September 1, 2021 - February 1, 2022

Developed and led global brand strategies and campaigns across Gap, Banana Republic, Athleta, and Old Navy; partnered with local teams to deliver digital strategies that drive traffic and sales; reported campaign performance to leadership; oversaw partner websites, creative briefs and educational tools; managed full budget forecasting.

Head of Marketing at Dr Botanicals

January 1, 2019 - January 1, 2020

Led multi-channel marketing strategy for the DTC channel; built a high-performing team; managed social, influencer marketing, email, SEO and PPC; secured North American retail placements with Kohl's, Whole Foods, Ipsy and Walmart; collaborated with Product Development on innovation, website design, and packaging; served as project manager for website and packaging initiatives.

Senior Product Brand Marketing Manager at Flair

January 1, 2017 - January 1, 2019

Successfully launched five kids’ brands into the EU market; managed end-to-end product and brand strategies across channels; owned a £40m media budget, planned ATL/BTL campaigns, and provided regular sales reporting and insights to drive retail performance.

Marketing Roles at Various

January 1, 2009 - January 1, 2017

United experience across multiple marketing roles from 2009 to 2017, including brand marketing, retail, PR, and digital campaigns across diverse sectors.