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I'm a results-driven Product Marketing Manager with over 6 years of experience in B2B SaaS technology. I specialize in product launches, go-to-market strategies, and competitive intelligence. I thrive on turning market insights into compelling messaging and measurable growth. I excel at customer engagement, product positioning, and cross-functional collaboration to drive revenue and adoption. I enjoy building enablement content, shaping market strategy, and partnering with Product, Sales, and Customer Success teams to deliver impact.…I'm a results-driven Product Marketing Manager with over 6 years of experience in B2B SaaS technology. I specialize in product launches, go-to-market strategies, and competitive intelligence. I thrive on turning market insights into compelling messaging and measurable growth. I excel at customer engagement, product positioning, and cross-functional collaboration to drive revenue and adoption. I enjoy building enablement content, shaping market strategy, and partnering with Product, Sales, and Customer Success teams to deliver impact.

Sara Busche

Content Creator, Marketing Strategist, Growth Marketer, +2

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I'm a results-driven Product Marketing Manager with over 6 years of experience in B2B SaaS technology. I specialize in product launches, go-to-market strategies, and competitive intelligence. I thrive on turning market insights into compelling messaging and measurable growth. I excel at customer engagement, product positioning, and cross-functional collaboration to drive revenue and adoption. I enjoy building enablement content, shaping market strategy, and partnering with Product, Sales, and Customer Success teams to deliver impact.…I'm a results-driven Product Marketing Manager with over 6 years of experience in B2B SaaS technology. I specialize in product launches, go-to-market strategies, and competitive intelligence. I thrive on turning market insights into compelling messaging and measurable growth. I excel at customer engagement, product positioning, and cross-functional collaboration to drive revenue and adoption. I enjoy building enablement content, shaping market strategy, and partnering with Product, Sales, and Customer Success teams to deliver impact.

Available to hire

I’m a results-driven Product Marketing Manager with over 6 years of experience in B2B SaaS technology. I specialize in product launches, go-to-market strategies, and competitive intelligence. I thrive on turning market insights into compelling messaging and measurable growth.

I excel at customer engagement, product positioning, and cross-functional collaboration to drive revenue and adoption. I enjoy building enablement content, shaping market strategy, and partnering with Product, Sales, and Customer Success teams to deliver impact.

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Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

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Work Experience

Senior Product Marketing Manager at HSI

January 1, 2021 - Present

Led GTM for three products (EHS, SDS, ESG) with strategies that accelerated customer acquisition and revenue growth. Increased brand recognition and sales by 26% through tailored campaigns and in-depth market research. Produced marketing assets across EHS software, LMS, Blue Ocean Brain content, and ESG modules (ebooks, datasheets, case studies, videos). Executed customer-facing webinars and events with 650+ attendees, elevating HSI’s thought leadership. Built a competitive intelligence program, boosting win rates by 24% and arming sales with actionable market insights. Refined buyer personas, pricing, and positioning via market and competitive research. Collaborated with Product, Sales, and CSM teams to align launches and enablement content. Partnered with design and product teams to create digital campaigns and online product tours. Created customer case studies contributing to four industry awards in a single year.

Program Manager at HSI

January 1, 2019 - January 1, 2021

Led enterprise-level customer implementations, designing and customizing schemas to ensure seamless integration with HSI products. Managed end-to-end project activities for successful launches and optimal product adoption. Developed and delivered training materials for customers to maximize solution utilization. Collaborated with Product, Sales, and Customer Success teams to ensure alignment of implementation strategies with customer needs.