Available to hire
I thrive on integration and bring wild experience stitching diverse system together with efficiency and insight. I am comfortable connecting anything to everything across a network and architecting competitive, enduring solutions.
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Chief Technology Officer at Qurk
January 1, 2024 - PresentLead product and platform development for Qurk, unifying data from eCommerce, CRM, ERP, accounting, and other cloud platforms into a central source of truth. Oversees the integration of conventional and modern text-to-SQL LLMs to derive KPIs and insights for data-driven decision making.
Technical Lead at Qurk
January 1, 2024 - September 25, 2025Rapid prototyping for market research using Google Sheets as a lightweight database, Google Apps Script for ETL, and Looker for data visualization. Built an MVP and evolved the product toward a B2C platform. Replaced managed Airflow with a custom ETL framework for greater control and cost efficiency. Provided DevOps support for custom data visualization components and AI-driven features.
Manager at Aspire Logics
November 1, 2018 - September 25, 2025Journey From Novice To Expert in UI/UX, responsive theme development, and website development. Managed projects and guided teams to deliver scalable front-end experiences.
Freelancer at Effective Spend
November 1, 2018 - September 25, 2025Had a great experience understanding market demand. Automated marketing analytics dashboard, integrated Google Apps, deployed AdWords management scripts, and developed document factories (ad campaigns, CSVs, invoices, etc.).
Developer at Pikai Pvt. Ltd
November 1, 2021 - September 25, 2025Deployed Mayan EDMS, integrated with Xero and Datamolino, improved UI/UX for Mayan, and migrated from legacy accounting to Xero.
Data Engineer at MTC Commerce
May 1, 2022 - September 25, 2025Eliminated ERP costs for a very small Amazon Seller enterprise. Developed models for processing data in Google Sheets, integrated with Amazon SP API for fulfillment, and used Cloud Run Functions as backend for time-consuming tasks. Built an intuitive frontend on Google Sheets for the operations team.
CTO at Qurk
January 1, 2024 - PresentLead product and technology strategy, unifying data from eCommerce, CRM, ERP, and accounting across cloud platforms into a central source of truth. Integrated traditional ETL with modern text-to-SQL LLMs to derive KPIs and insights for data-driven decision making. Oversaw onboarding, payments, access control, and AI-enabled features.
Technical Lead at Qurk
January 1, 2024 - September 25, 2025Rapid prototyping for market research; built a lightweight data engineering stack using Google Sheets as a database, Apps Script for ETL, and Looker for visualization; transitioned from managed Airflow to a custom ETL framework for greater control and cost efficiency. Provided DevOps support for custom data visualization components and AI-driven forecasting and adaptive visualizations; implemented automated user onboarding and RBAC.
Manager at Aspire Logics
November 1, 2018 - September 25, 2025Led UI/UX and responsive theme development and web presence; managed multiple client projects, delivering intuitive interfaces and performance improvements for web products.
Marketing Analyst at Effective Spend
November 1, 2018 - September 25, 2025Automated marketing analytics dashboard; integrated Google Apps; deployed AdWords management scripts; developed document factories for ad campaigns and invoices, enabling data-driven marketing operations.
Software Engineer at Pikai Pvt. Ltd
November 1, 2021 - September 25, 2025Deployed Mayan EDMS; integrated with Xero and Datamolino; improved UI/UX for Mayan; migrated from legacy accounting to Xero accounting.
Data Engineer at MTC Commerce
May 1, 2022 - September 25, 2025Eliminated ERP costs for a very small Amazon seller enterprise; developed data processing models in Google Sheets, integrated with Amazon SP API; used Cloud Run Functions as backend for Google Sheets tasks; built an intuitive frontend on Google Sheets for operations.
Education
Masters of Science in Computational Science and Engineering at National University of Science and Technology
January 1, 2016 - January 1, 2020Bachelor of Engineering in Electronics at Ghulam Ishaq Khan Institute of Science and Technology
January 1, 2006 - January 1, 2011Masters of Science in Computational Science and Engineering at National University of Science and Technology
January 1, 2016 - January 1, 2020Bachelor of Engineering in Electronics at Ghulam Ishaq Khan Institute of Science and Technology
January 1, 2006 - January 1, 2011Qualifications
Industry Experience
Software & Internet, Financial Services, Professional Services, Retail
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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