Hi, I’m Scott Florence, an award-winning creative with 25+ years of experience shaping national print, promotions, display, and digital campaigns for top brands like Frito-Lay, PepsiCo, Samsung, T-Mobile, Walmart and more. My strengths span art direction, graphic design, typography, illustration, production, and motion, and I pride myself on turning concepts into polished, impactful visuals that move audiences and drive results. I’ve worked across boutique studios, large agencies, and as a freelance creative, collaborating with clients like Propac Marketing, TracyLocke, The Marketing Arm, and The Beard Agency. I’m comfortable leading projects or contributing as part of a team, and I’m open to remote, hybrid, or in-office work. Let’s create something remarkable together.

Scott Florence

Hi, I’m Scott Florence, an award-winning creative with 25+ years of experience shaping national print, promotions, display, and digital campaigns for top brands like Frito-Lay, PepsiCo, Samsung, T-Mobile, Walmart and more. My strengths span art direction, graphic design, typography, illustration, production, and motion, and I pride myself on turning concepts into polished, impactful visuals that move audiences and drive results. I’ve worked across boutique studios, large agencies, and as a freelance creative, collaborating with clients like Propac Marketing, TracyLocke, The Marketing Arm, and The Beard Agency. I’m comfortable leading projects or contributing as part of a team, and I’m open to remote, hybrid, or in-office work. Let’s create something remarkable together.

Available to hire

Hi, I’m Scott Florence, an award-winning creative with 25+ years of experience shaping national print, promotions, display, and digital campaigns for top brands like Frito-Lay, PepsiCo, Samsung, T-Mobile, Walmart and more. My strengths span art direction, graphic design, typography, illustration, production, and motion, and I pride myself on turning concepts into polished, impactful visuals that move audiences and drive results.

I’ve worked across boutique studios, large agencies, and as a freelance creative, collaborating with clients like Propac Marketing, TracyLocke, The Marketing Arm, and The Beard Agency. I’m comfortable leading projects or contributing as part of a team, and I’m open to remote, hybrid, or in-office work. Let’s create something remarkable together.

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Language

English
Fluent

Work Experience

Freelance Creative / Art Direction at Propac Marketing
December 31, 2018 - December 31, 2018
National print, promotions, display & digital for Frito Lay & PepsiCo, and related partners: Walmart, Sam's Club, Dollar General, etc.
Promotional Digital & Print Specialist at Main Event Entertainment
December 31, 2018 - December 31, 2018
Promotional digital & print for all Main Event Entertainment centers & internal corporate communications.
E-commerce & Events Signage Specialist at Success Partners
December 31, 2016 - December 31, 2016
E-commerce & events signage for clients including Nerium, Le-Vel, Isagenix, Tyra Banks, Young Living, & many more.
National Print & Promotions at The Marketing Arm
December 31, 2019 - December 31, 2019
National print & promotions for Bacardi U.S.A., Bank Of America, Hilton Hotels, Dannon Yogurt; digital & promotions.
Print & Promotions at The Beaird Agency
December 31, 1994 - December 31, 1994
Print & promotions for Bennigan’s and Steak & Ale restaurants, Casa Linda Shopping Center.
Print & Promotions at JCPenney Financial Services
December 31, 1993 - December 31, 1993
Print & promotions for JCPenney Life insurance products & services.
Print, Promotions & Advertising at Caviness Advertising
December 31, 1988 - December 31, 1988
Print, promotions & advertising for clients including Cox Cable, St. Mary’s Hospital, Cellular One, Womble Auto Plaza, Southwestern Bank, Abuelo’s Mexican Restaurant, Furr’s Grocery Stores.
Print, Promotions & Advertising at Nebé Advertising
December 31, 1991 - December 31, 1991
Print, promotions & advertising for various clients including: Cox Cable, St. Mary’s Hospital, Cellular One, Womble Auto Plaza, Southwestern Bank, Abuelo’s Mexican Restaurant, Furr’s Grocery Stores.
National & Regional Print, Promotions & Digital at Tracy Locke
December 31, 2014 - December 31, 2014
National & Regional print, promotions & digital for Samsung, T-Mobile, PepsiCo & Frito-Lay & all related partners: NFL, MLB, Walmart, Best Buy, Target, various national grocery store chains & much more; Digital, print, promotions for Samsung.
Digital, Print & Promotions at Tracy Locke
December 31, 2020 - December 31, 2020
Digital, print, promotions for Samsung.
Print, Promotions, Digital & Illustrations at Cheil / Cylndr
December 31, 2023 - December 31, 2023
Print, promotions, digital & illustrations for clients including: Irresistible Food Group (King’s Hawaiian Bread, Shaka Tea, Grillo’s Pickles), Hinode Rice, Greenfield Meat Company, American Heart Association, Eyemart Express, Cinergy Entertainment, McCraw Law Group, Rowman & Littlefield Publishing, Southwestern University, Texas Instruments, Pecan Deluxe Candy Company.
Freelance Art Director & Designer at Propac Marketing
January 1, 2016 - January 1, 2018
National print, promotions, display & digital for Frito Lay & PepsiCo, and related partners: Walmart, Sam's Club, Dollar General, etc.
Freelance Art Director & Designer at Main Event Entertainment
January 1, 2016 - January 1, 2018
Promotional digital & print for all Main Event Entertainment centers & internal corporate communications.
Freelance Art Director & Designer at Success Partners
January 1, 2014 - January 1, 2016
E-commerce & Events Signage for all clients, including Nerium, Le-Vel, Isagenix, Tyra Banks, Young Living, & many more.
Freelance Art Director & Designer at The Marketing Arm
January 1, 2014 - January 1, 2019
National print & promotions for: BACARDI U.S.A., Bank Of America, Hilton Hotels, Dannon Yogurt.
Art Director at The Beaird Agency
January 1, 1993 - January 1, 1994
Print & promotions for Bennigan’s and Steak & Ale restaurants, Casa Linda Shopping Center.
Art Director at JCPenney Financial Services
January 1, 1991 - January 1, 1993
Print & promotions for JCPenney Life insurance products & services.
Art Director at Caviness Advertising; Nebe Advertising
January 1, 1985 - January 1, 1988
Print, promotions & advertising for various clients including Cox Cable, St. Mary’s Hospital, Cellular One, Womble Auto Plaza, Southwestern Bank, Abuelo’s Mexican Restaurant, Furr’s Grocery Stores.
Art Director at Caviness Advertising; Nebe Advertising
January 1, 1988 - January 1, 1991
Print, promotions & advertising for various clients including Cox Cable, St. Mary’s Hospital, Cellular One, Womble Auto Plaza, Southwestern Bank, Abuelo’s Mexican Restaurant, Furr’s Grocery Stores.
Art Director at Tracy Locke
January 1, 1994 - January 1, 2014
National & Regional print, promotions & digital for: Samsung, T-Mobile, PepsiCo & Frito-Lay & all related partners: NFL, MLB, Walmart, Best Buy, Target, various national grocery store chains & much more.
Digital & Print Designer at Tracy Locke
January 1, 2019 - January 1, 2020
Digital, print, promotions for: Samsung.
Print, Promotions & Illustrations Designer at Cheil / Cylndr
January 1, 2020 - January 1, 2023
Print, promotions, digital & illustrations for various clients including: Irresistible Food Group (King’s Hawaiian Bread, Shaka Tea, Grillo’s Pickles), Hinode Rice, Greenfield Meat Company, American Heart Association, Eyemart Express, Cinergy Entertainment, McCraw Law Group, Rowman & Littlefield Publishing, Southwestern University, Texas Instruments, Pecan Deluxe Candy Company.
Creative / Art Direction at Propac Marketing
January 1, 2016 - December 31, 2018
National print, promotions, display & digital for Frito-Lay, PepsiCo and related partners (Walmart, Sam's Club, Dollar General, etc.).
Promotional Digital & Print at Main Event Entertainment
January 1, 2016 - December 31, 2018
Promotional digital and print for all Main Event Entertainment centers and internal corporate communications.
E-commerce & Events Signage at Success Partners
January 1, 2014 - December 31, 2016
E-commerce and events signage for all clients (Nerium, Le-Vel, Isagenix, Tyra Banks, Young Living, and more).
National Print & Promotions at The Marketing Arm
January 1, 2014 - December 31, 2019
National print & promotions for Bacardi USA, Bank of America, Hilton Hotels, Dannon Yogurt; digital & promotions work.
Print & Promotions at The Beard Agency
January 1, 1993 - December 31, 1994
Print & promotions for Bennigan’s and Steak & Ale restaurants, Casa Linda Shopping Center.
Print & Promotions at JCPenney Financial Services
January 1, 1991 - December 31, 1993
Print & promotions for JCPenney Life insurance products & services.
Print, Promotions & Advertising at Caviness Advertising; Nebe Advertising
January 1, 1988 - December 31, 1991
Print, promotions & advertising for clients including Cox Cable, St. Mary’s Hospital, Cellular One, Womble Auto Plaza, Southwestern Bank, Abuelo’s, Furr’s.
National & Regional Print, Promotions & Digital at TracyLocke
January 1, 1994 - December 31, 2014
National & regional print, promotions & digital for Samsung, T-Mobile, PepsiCo & Frito-Lay; NFL, MLB, Walmart, Best Buy, Target, etc.
National & Regional Print, Promotions & Digital at TracyLocke
January 1, 2019 - December 31, 2020
Digital, print, promotions for Samsung; extended client roster across multiple retail partners.
Art Direction & Design at CHEIL / CYLNDR
January 1, 2020 - December 31, 2023
Print, promotions, digital & illustrations for various clients including Irresistible Food Group (King’s Hawaiian Bread, Shaka Tea, Grillo’s Pickles), Hinode Rice, Greenfield Meat Company, American Heart Association, Eyemart Express, Cinergy Entertainment, Texas Instruments, and more.

Education

Bachelor of Arts at Texas Tech University
January 1, 1987 - January 1, 1987
Bachelor of Arts in Design Communication (Minor: Package Design) at Texas Tech University
January 11, 2030 - January 1, 1987
Bachelor of Arts at Texas Tech University
January 11, 2030 - January 1, 1987

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet