I’m Scott Couture, a Creative Director and Brand Builder with more than 20 years of experience elevating national and global brands across a variety of categories. I’m known for crafting integrated campaigns, social and video storytelling, and transformative branding that drives business results. I lead with a hands-on, collaborative style that aligns creative vision with measurable performance and inspires teams to push creative boundaries. My work spans agency partnerships and in-house leadership, from pitch to production, with a track record of turning complex briefs into unified brand experiences across digital, experiential, and traditional media. I’m passionate about mentoring talent, fostering cross-functional collaboration, and delivering work that resonates with audiences and delivers growth for clients.

Scott Couture

I’m Scott Couture, a Creative Director and Brand Builder with more than 20 years of experience elevating national and global brands across a variety of categories. I’m known for crafting integrated campaigns, social and video storytelling, and transformative branding that drives business results. I lead with a hands-on, collaborative style that aligns creative vision with measurable performance and inspires teams to push creative boundaries. My work spans agency partnerships and in-house leadership, from pitch to production, with a track record of turning complex briefs into unified brand experiences across digital, experiential, and traditional media. I’m passionate about mentoring talent, fostering cross-functional collaboration, and delivering work that resonates with audiences and delivers growth for clients.

Available to hire

I’m Scott Couture, a Creative Director and Brand Builder with more than 20 years of experience elevating national and global brands across a variety of categories. I’m known for crafting integrated campaigns, social and video storytelling, and transformative branding that drives business results. I lead with a hands-on, collaborative style that aligns creative vision with measurable performance and inspires teams to push creative boundaries.

My work spans agency partnerships and in-house leadership, from pitch to production, with a track record of turning complex briefs into unified brand experiences across digital, experiential, and traditional media. I’m passionate about mentoring talent, fostering cross-functional collaboration, and delivering work that resonates with audiences and delivers growth for clients.

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Work Experience

Creative Director at The Turnlab, Toronto
October 1, 2024 - October 23, 2025
Directed all creative and rebranding initiatives, building unified brand experiences across digital, experiential, and traditional media. Cultivated client relationships to align creative strategy with business goals, enhancing brand impact and visibility. Spearheaded a creative overhaul to elevate brand storytelling, resulting in measurable growth in client engagement and satisfaction.
Senior Creative at Freelance
January 1, 2013 - Present
Creative Director / Art Director for major agencies including: Taxi, McCann, Dentsu, Y&R, FCB, Huge. Crafted integrated, award-winning campaigns across social, digital, and traditional platforms for globally recognized brands. Built and led teams to deliver strategic, culturally relevant creative, balancing fresh innovation with client priorities. Consistently exceeded campaign KPIs and drove brand growth through data-driven creative.
Digital Creative Director at Kenna HBK, Toronto
December 31, 2013 - October 23, 2025
Led digital and CRM strategies, focusing on impactful, data-informed creative across channels. Key contributor in securing and expanding the Nissan/Infiniti CRM account through strategic, results-oriented creative. Directed the successful rebrand and launch of Tervita, establishing a fresh brand identity and market positioning.
VP, Group Creative Director at McCann, Toronto
December 31, 2011 - October 23, 2025
Oversaw creative strategy and execution across multi-disciplinary teams, enhancing brand presence through integrated campaigns. Drove new business development through successful pitches and inter-office collaborations across the McCann network. Fostered a dynamic team culture, contributing to team growth, creative excellence, and high client retention rates.
Creative Director at TBWA, Toronto
December 31, 2009 - October 23, 2025
Championed 360° creative solutions for top-tier clients, integrating traditional, digital, and social platforms. Led high-profile new business pitches and cross-functional initiatives, generating award-winning campaigns. Cultivated an innovative, collaborative team culture, consistently delivering work that pushed creative boundaries.
Senior Art Director at MacLaren McCann, Toronto
December 31, 2004 - October 23, 2025
Senior art direction for key accounts including GM, Dentyne, Microsoft, Molson, delivering integrated campaigns across channels.

Education

Bachelor Fine Arts, Major Psychology at University of Toronto
September 1, 1989 - May 1, 1993
at Ontario College of Art & Design (OCAD)
January 11, 2030 - October 23, 2025
Honours BA in Art & Art History at University of Toronto
January 11, 2030 - October 23, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Real Estate & Construction, Retail, Telecommunications