I am a strategic digital marketing executive with a passion for leading impactful marketing strategies, driving brand growth, and fostering digital innovation. With extensive experience orchestrating multi-platform campaigns, I focus on delivering measurable results in visibility, engagement, and revenue. Over the years, I have successfully turned complex objectives into clear, actionable wins while elevating brand presence across various sectors. My career spans founding and directing digital marketing initiatives, managing large-scale projects for nonprofits and corporations alike, and leading teams to integrate AI and analytics for enhanced performance. I pride myself on a hands-on approach, blending creativity with data-driven insights to boost engagement and achieve strategic goals.

Scott J. Stadum

I am a strategic digital marketing executive with a passion for leading impactful marketing strategies, driving brand growth, and fostering digital innovation. With extensive experience orchestrating multi-platform campaigns, I focus on delivering measurable results in visibility, engagement, and revenue. Over the years, I have successfully turned complex objectives into clear, actionable wins while elevating brand presence across various sectors. My career spans founding and directing digital marketing initiatives, managing large-scale projects for nonprofits and corporations alike, and leading teams to integrate AI and analytics for enhanced performance. I pride myself on a hands-on approach, blending creativity with data-driven insights to boost engagement and achieve strategic goals.

Available to hire

I am a strategic digital marketing executive with a passion for leading impactful marketing strategies, driving brand growth, and fostering digital innovation. With extensive experience orchestrating multi-platform campaigns, I focus on delivering measurable results in visibility, engagement, and revenue. Over the years, I have successfully turned complex objectives into clear, actionable wins while elevating brand presence across various sectors.

My career spans founding and directing digital marketing initiatives, managing large-scale projects for nonprofits and corporations alike, and leading teams to integrate AI and analytics for enhanced performance. I pride myself on a hands-on approach, blending creativity with data-driven insights to boost engagement and achieve strategic goals.

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Work Experience

Founder & Digital Director at Digital Concourse
January 1, 2013 - Present
Founded and led all operations delivering digital marketing and strategy services across multiple sectors including retail, real estate, healthcare, legal, and international development. Managed over 300 consulting engagements, driving digital strategy execution, increasing online presence, engagement, and traffic for a diverse client base. Notable clients include Access Press, Zen Hospice Project, Transparency International (serving as Digital Marketing Manager), and SOS Children's Villages where digital platform optimization and marketing strategies were spearheaded.
Head of Marketing and Communications at Moms Against Poverty
December 31, 2025 - September 2, 2025
Developed core growth pillars through targeted ads, strategic content, and list expansion achieving 12% donor growth year-over-year. Led website redesigns for US & Canada, improving conversion rates by 15%. Managed a five-person team, integrating AI tools and personalization via analytics. Raised nearly $1M within 12 months and enhanced donor retention by 10%. Increased ad conversions by 30% through AI-driven Google Ads campaigns along with a 10% visibility boost via SEO optimization and demographic targeting.
Director of Digital Strategy & Engagement at Center for Responsive Politics
December 31, 2019 - September 2, 2025
Grew the online audience by 79% within one year by utilizing analytics and sophisticated content strategies. Managed the OpenSecrets News website and led fundraising campaigns to secure donations, supporting organizational financial objectives.
Senior Digital Metrics Analyst at NPR
December 31, 2013 - September 2, 2025
Provided audience metrics and insights to over 100 radio stations, maintaining data integrity to support programming decisions. Led market research and data analysis to ensure accurate and actionable reporting.
Digital Strategist at Sunlight Foundation
December 31, 2013 - September 2, 2025
Increased social media traffic by over 300% in 26 months, driving more than 10 million website visits. Launched over 50 digital marketing campaigns, securing 30,000 new email subscribers in one year through comprehensive digital outreach efforts.

Education

Bachelor of Science in Visual Communications Technology at Bowling Green State University
January 11, 2030 - September 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Real Estate & Construction, Healthcare, Non-Profit Organization, Professional Services