I am a creative director and filmmaker with 30+ years developing cinematic campaigns, film promotions, and global brand storytelling. I lead creative presentations, pitch materials, and marketing initiatives that connect filmmakers, studios, and audiences. I translate ambitious concepts into compelling visual campaigns while maintaining disciplined control of scope, budgets, and production execution. I thrive under agency and brand pressure, guiding multidisciplinary teams on complex global campaigns and delivering measurable ROI.

Scott McCullough

PRO

I am a creative director and filmmaker with 30+ years developing cinematic campaigns, film promotions, and global brand storytelling. I lead creative presentations, pitch materials, and marketing initiatives that connect filmmakers, studios, and audiences. I translate ambitious concepts into compelling visual campaigns while maintaining disciplined control of scope, budgets, and production execution. I thrive under agency and brand pressure, guiding multidisciplinary teams on complex global campaigns and delivering measurable ROI.

Available to hire

I am a creative director and filmmaker with 30+ years developing cinematic campaigns, film promotions, and global brand storytelling. I lead creative presentations, pitch materials, and marketing initiatives that connect filmmakers, studios, and audiences.

I translate ambitious concepts into compelling visual campaigns while maintaining disciplined control of scope, budgets, and production execution. I thrive under agency and brand pressure, guiding multidisciplinary teams on complex global campaigns and delivering measurable ROI.

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Language

English
Fluent

Work Experience

Director, Cinematographer, Editor at Prince - Paisley Park - Warner Bros.
January 1, 1991 - Present
Directed, shot, and edited multiple RIAA Gold-certified compilation videos, establishing high-standard establishing efficient, self-contained workflows shaping Prince’s global visual legacy. Creative lead resulting in $22M in revenue on $2.2M budgets (1,005% ROI) by owning the end-to-end creative process from concept through final delivery, including color grading and VFX supervision without external oversight. Expanded brand awareness and chart dominance for Prince and affiliated artists, delivering a multi-style video portfolio that achieved multiple #1 Billboard Music Video and Rolling Stone rankings. Execution-focused script and project consulting reduced production drag while preserving voice and intent.
Global Brand Commercial Director / DP at Production Company Roster
December 31, 1992 - Present
Directed 400+ national and international broadcast campaigns for Budweiser, Pepsi, NASCAR, GM, Ford, Jeep, Lowe’s, and Target, delivering high-impact storytelling across productions of every scale, style, and genre. Trusted by leading agencies including DDB, BBDO, Digitas, The Richards Group, J. Walter Thompson, Doner, Team One, and Publicis to execute high-stakes campaigns. Led complex productions, aligning creative vision with budgets, schedules, and execution realities. Delivered measurable campaign performance with ROI of 700%+ through disciplined concepting and delivery.
Director, Cinematographer, Editor at Production Company Roster / Independent Director (Rostered with TateUSA, Story, Reactor, James Production)
January 1, 1993 - Present
Directed 400+ national and international broadcast campaigns for Budweiser, Pepsi, NASCAR, GM, Ford, Jeep, Lowe’s, and Target; trusted by leading agencies to execute high-stakes campaigns; delivered high-impact storytelling across scales and styles; achieved ROI of 700%+ through disciplined concept-to-delivery execution.
Director, Cinematographer, Editor, Creative Director at Prince — Paisley Park — Warner Bros.
January 1, 1991 - Present
Director/DP for Prince & The NPG: Live at Glam Slam; directed and edited multiple RIAA Gold-certified releases; created end-to-end workflows, contributing $22M in revenue on a $2.2M budget; oversaw color grading and VFX supervision to shape Prince’s global visual legacy.
Production Company Director / DP and Freelance Director/DP at Story, Tate USA, Reactor, James Productions
January 1, 1993 - Present
Directed 400+ national and international broadcast campaigns for Budweiser, Pepsi, NASCAR, GM, Ford, Jeep, Lowe’s, and Target; collaborated with agencies and production partners; delivered ROI of 700%+; selected by Paul Newman after reviewing directing reel and creative approach.
Director, Cinematographer, Editor, Creative Director at Prince / Warner Bros.
January 1, 1991 - December 31, 1993
Directed, shot, and edited multiple RIAA Gold-certified releases for Prince; led end-to-end creative process from concept through delivery, including color grading and VFX supervision; generated $22M in revenue on $2.2M budgets; expanded brand awareness and chart dominance with a multi-style video portfolio achieving multiple #1 rankings.

Education

AA at Minnesota State College
September 1, 1984 - June 6, 1986
IDIM Advertising & Film Practirium at University of Minnesota – School of Journalism
January 1, 1986 - December 31, 1988
B.A. in Film Production & Advertising at University of Minnesota, School of Journalism Studies
January 11, 2030 - April 15, 2026
Associate of Arts (AA) at Minnesota State University
January 11, 2030 - April 15, 2026
Film Production & Advertising at University of Minnesota
January 11, 2030 - May 6, 2026
AA at Minnesota State University
January 11, 2030 - May 6, 2026

Qualifications

Grammy Award Nomination (filmmaker contribution)
January 11, 2030 - April 15, 2026
Cannes Lions Finalist
January 11, 2030 - April 15, 2026
Emmy Awards Shortlist
January 11, 2030 - April 15, 2026
Effie Award
January 11, 2030 - April 15, 2026
Summit Awards
January 11, 2030 - April 15, 2026

Industry Experience

Retail, Media & Entertainment, Healthcare, Transportation & Logistics, Non-Profit Organization, Consumer Goods, Professional Services, Other, Manufacturing
    paper Motion Picture Director and Cinematographer

    SELECTED FILM CREDITS — IMDb ratings as high as 9.5
    Three Days Gone: Based on the Life of Lucas Snow (24 festival wins); Prince: This Thing Called Soundcheck (Sony/Warner); The Exorcism Diaries (6 festival wins); Audition (4 festival wins); 100% NASCAR (shot in 70mm, 820% ROI); No Bull NASCAR.

    SELECTED AWARDS & RECOGNITION
    Grammy Award Nomination (filmmaker contribution) | Cannes Lions Finalist | Emmy Awards Shortlist | 24× Telly Awards | Effie Award | Summit Awards | 2× Adweek Top Spot of the Year | 8 ADDYs | Multiple Best Picture awards, and more.

    paper Global Brand Commercial Director / DP

    Production Company Roster Director & Independent Director | 1993 – Present
    Rostered with production partners including TateUSA, Story, Reactor, and James Production, directing national and international broadcast campaigns for major agencies and global brands.

    • Directed 400+ national and international broadcast campaigns for Budweiser, Pepsi, NASCAR, GM, Ford, Jeep, Lowe’s, and Target, delivering high-impact storytelling across productions of every scale, style, and genre.
    • Trusted by leading agencies including DDB, BBDO, Digitas, The Richards Group, J. Walter Thompson, Doner, Team One, and Publicis to execute high-stakes commercial campaigns.
    • Led complex productions, aligning creative vision with budgets, schedules, and execution realities.
    • Delivered measurable campaign performance, with projects generating average ROI of 700%+ through disciplined creative execution from concept through delivery.
    • Personally selected by Paul Newman after reviewing directing reel and creative approach.

    paper PRINCE — PAISLEY PARK — WARNER BROS.

    • Director/DP — Prince & The NPG: Live at Glam Slam (Sony/Warner, 5 festival wins).
    • Directed, shot, and edited multiple RIAA Gold-certified releases, creating efficient, self-contained workflows that shaped Prince’s global visual legacy.
    • Creative Lead generating $22M in revenue on $2.2M budgets (1,005% ROI) by owning the end-to-end creative process from concept through final delivery, including color grading and VFX supervision.
    • Expanded brand awareness and chart dominance for Prince and affiliated artists, delivering a multi-style video portfolio that achieved multiple #1 Billboard Music Video and Rolling Stone rankings.