Scott McCullough

Available to hire

I am a creative director and filmmaker with 30+ years developing cinematic campaigns, film promotions, and global brand storytelling.

About

I am a creative director and filmmaker with 30+ years developing cinematic campaigns, film promotions, and global brand storytelling. I lead creative presentations, pitch materials, and marketing initiatives that connect filmmakers, studios, and audiences.

I translate ambitious concepts into compelling visual campaigns while maintaining disciplined control of scope, budgets, and production execution. I thrive under agency and brand pressure, guiding multidisciplinary teams on complex global campaigns and delivering measurable ROI.

  • Joined June 2024

Industry experience

  • Retail
  • Media & Entertainment
  • Healthcare
  • Transportation & Logistics
  • Non-Profit Organization
  • Consumer Goods
  • Professional Services
  • Other
  • Manufacturing

Projects · 3

SELECTED FILM CREDITS — IMDb ratings as high as 9.5
Three Days Gone: Based on the Life of Lucas Snow (24 festival wins); Prince: This Thing Called Soundcheck (Sony/Warner); The Exorcism Diaries (6 festival wins); Audition (4 festival wins); 100% NASCAR (shot in 70mm, 820% ROI); No Bull NASCAR.

SELECTED AWARDS & RECOGNITION
Grammy Award Nomination (filmmaker contribution) | Cannes Lions Finalist | Emmy Awards Shortlist | 24× Telly Awards | Effie Award | Summit Awards | 2× Adweek Top Spot of the Year | 8 ADDYs | Multiple Best Picture awards, and more.

Production Company Roster Director & Independent Director | 1993 – Present
Rostered with production partners including TateUSA, Story, Reactor, and James Production, directing national and international broadcast campaigns for major agencies and global brands.

• Directed 400+ national and international broadcast campaigns for Budweiser, Pepsi, NASCAR, GM, Ford, Jeep, Lowe’s, and Target, delivering high-impact storytelling across productions of every scale, style, and genre.
• Trusted by leading agencies including DDB, BBDO, Digitas, The Richards Group, J. Walter Thompson, Doner, Team One, and Publicis to execute high-stakes commercial campaigns.
• Led complex productions, aligning creative vision with budgets, schedules, and execution realities.
• Delivered measurable campaign performance, with projects generating average ROI of 700%+ through disciplined creative execution from concept through delivery.
• Personally selected by Paul Newman after reviewing directing reel and creative approach.

  • Cinematographer
  • Film Director
  • Video Editor

• Director/DP — Prince & The NPG: Live at Glam Slam (Sony/Warner, 5 festival wins).
• Directed, shot, and edited multiple RIAA Gold-certified releases, creating efficient, self-contained workflows that shaped Prince’s global visual legacy.
• Creative Lead generating $22M in revenue on $2.2M budgets (1,005% ROI) by owning the end-to-end creative process from concept through final delivery, including color grading and VFX supervision.
• Expanded brand awareness and chart dominance for Prince and affiliated artists, delivering a multi-style video portfolio that achieved multiple #1 Billboard Music Video and Rolling Stone rankings.

  • Cinematographer
  • Film Director
  • Filmmaker
  • +1

Work experience

Global Brand Commercial Director / DP · Production Company RosterDec 1992 – Present · 34 yrs

Directed 400+ national and international broadcast campaigns for Budweiser, Pepsi, NASCAR, GM, Ford, Jeep, Lowe’s, and Target, delivering high-impact storytelling across productions of every scale, style, and genre. Trusted by leading agencies including DDB, BBDO, Digitas, The Richards Group, J. Walter Thompson, Doner, Team One, and Publicis to execute high-stakes campaigns. Led complex productions, aligning creative vision with budgets, schedules, and execution realities. Delivered measurable campaign performance with ROI of 700%+ through disciplined concepting and delivery.

Director, Cinematographer, Editor · Prince - Paisley Park - Warner Bros.Jan 1991 – Present · 35 yrs 11 mos

Directed, shot, and edited multiple RIAA Gold-certified compilation videos, establishing high-standard establishing efficient, self-contained workflows shaping Prince’s global visual legacy. Creative lead resulting in $22M in revenue on $2.2M budgets (1,005% ROI) by owning the end-to-end creative process from concept through final delivery, including color grading and VFX supervision without external oversight. Expanded brand awareness and chart dominance for Prince and affiliated artists, delivering a multi-style video portfolio that achieved multiple #1 Billboard Music Video and Rolling Stone rankings. Execution-focused script and project consulting reduced production drag while preserving voice and intent.

Education· 6

AA · Minnesota State College1984 – 1986
IDIM Advertising & Film Practirium · University of Minnesota – School of Journalism1986 – 1988
B.A. in Film Production & Advertising · University of Minnesota, School of Journalism Studies2030 – 2026
Associate of Arts (AA) · Minnesota State University2030 – 2026

Certifications and awards· 5

Grammy Award Nomination (filmmaker contribution)2030 – 2026
Cannes Lions Finalist2030 – 2026
Emmy Awards Shortlist2030 – 2026
Effie Award2030 – 2026

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