I’m a lead creative who scales from massive ecosystems to granular details. I’ve run record-breaking global campaigns and built the complete brand and product design for a tech startup—then I’m just as happy dropping in to craft a single logo. I execute high-level strategy down to the exact UI. My background spans digital, motion, print, and video. I love solving complex problems and sharing what I know—particularly at the intersection of brand, product, and emerging AI-driven experiences.…

Scott Readman

I’m a lead creative who scales from massive ecosystems to granular details. I’ve run record-breaking global campaigns and built the complete brand and product design for a tech startup—then I’m just as happy dropping in to craft a single logo. I execute high-level strategy down to the exact UI. My background spans digital, motion, print, and video. I love solving complex problems and sharing what I know—particularly at the intersection of brand, product, and emerging AI-driven experiences.…

Available to hire

I’m a lead creative who scales from massive ecosystems to granular details. I’ve run record-breaking global campaigns and built the complete brand and product design for a tech startup—then I’m just as happy dropping in to craft a single logo. I execute high-level strategy down to the exact UI.

My background spans digital, motion, print, and video. I love solving complex problems and sharing what I know—particularly at the intersection of brand, product, and emerging AI-driven experiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Chief Design Officer at FRIDAY (AI Ecom - Start-up)
January 1, 2025 - Present
Architected a complete AI e-commerce ecosystem from scratch. Led the zero-to-one build across brand identity, UI, user journeys, and product design.
Brand & Experience Lead (Freelance) at atmo.earth
January 1, 2024 - Present
Brand and experience leadership for an environmental tech platform (remote).
Brand & Experience Lead at atmo.earth
January 1, 2024 - January 1, 2024
Brand and experience leadership for a remote organization.
Freelance Designer at Colgate (Amazon Brand Stores)
January 1, 2024 - January 1, 2024
Freelance design work for Colgate Amazon Brand Stores.
Freelance Designer at Media Monks (Amazon campaign)
January 1, 2024 - January 1, 2024
Freelance design work for an Amazon campaign based in London.
Brand & Marketing Lead (Freelance) at Homely
January 1, 2023 - December 31, 2023
Freelance Brand & Marketing Lead responsible for brand strategy and marketing execution.
Brand & Marketing Lead at Homely
January 1, 2023 - January 1, 2023
Brand and marketing leadership for a London-based home services platform.
Chief Design Officer at PepsiCo
January 1, 2018 - Present
Directed high-visibility enterprise e-commerce campaigns across the EMEA region. Delivered record-breaking engagement metrics that set new organizational benchmarks.
Lead Designer EMEA at PepsiCo
January 1, 2018 - January 1, 2025
Directed high-visibility enterprise e-commerce campaigns across the EMEA region. Delivered record-breaking engagement metrics that set new organizational benchmarks.
Design Lead at Dunnhumby (Tesco)
January 1, 2016 - January 1, 2018
Owned all on-site e-commerce advertising for the UK’s largest grocery platform. Scaled digital campaign execution and drove high-volume retail media performance.
Senior Designer at Dunnhumby (Tesco)
January 1, 2013 - January 1, 2016
Owned all on-site e-commerce advertising for the UK’s largest grocery platform. Scaled digital campaign execution and drove high-volume retail media performance.
Senior Designer at Ladbrokes
January 1, 2013 - January 1, 2013
Senior Designer contributing to brand and digital design initiatives.
Senior Designer at TripAdvisor
January 1, 2013 - January 1, 2016
Senior Designer responsible for digital experiences and design systems across the platform.
Senior Multimedia Designer at Bauer Media
January 1, 2007 - January 1, 2013
Designed multimedia experiences for a major UK publication portfolio.
Design / Print Professional at Professional PrintingDirect.com (Sheffield / Hyderabad, India)
January 1, 2005 - January 1, 2007
Design / Print at PrintingDirect.com
January 1, 2005 - January 1, 2007
Design and print production for a Sheffield-based company with international work in Hyderabad, India.

Education

Add your educational history here.

Qualifications

BA Graphic Design & Communications
January 11, 2030 - April 10, 2026
BA Graphic Design & Communications
January 11, 2030 - April 12, 2026
BA Graphic Design & Communications
January 11, 2030 - May 10, 2026
BA Graphic Design & Communications
January 11, 2030 - July 24, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other, Manufacturing, Non-Profit Organization, Software & Internet

Skills

Experience Level