Out-of-Home (OOH) Billboards – Aïcha

For this Aïcha large-format urban billboard campaign, I served as the Graphic Designer and Art Director to craft a high-impact visual narrative that celebrates the brand’s rich heritage and its emotional tagline, “À vos côtés depuis 1998.” To cut through the clutter of a bustling street environment, I structured a cohesive diptych built around a dynamic, curved layout using the brand’s signature colors—a radiant yellow and an appetizing red—to seamlessly guide the viewer’s eye. At the emotional heart of the composition, I integrated human-centric storytelling by showcasing a warm, complicit moment between a professional female chef and a smiling young child, beautifully symbolizing the joy of family, tradition, and the passing down of culinary love. This authentic human connection is anchored by a beautifully styled local dish at the baseline supporting the promise, “La garantie de la bonne cuisine,” while the core product lineup—ranging from perfumed rice and tomato paste on the yellow backdrop to cooking oil, mayonnaise, and sardines on the red backdrop—is harmoniously grouped to the side as the essential ingredients behind everyday happiness.